Build Successfully: Use the Mission of Your Brand by Disney Sr PM

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Main Takeaways: -The importance of believing in the brand your products are building. -How a defined and understood culture can drive successful product delivery. -The value of your users understanding the mission and vision of your brand.

Technology

CERTIFICATES
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Management Certiﬁcate™
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Management skills

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BUILDING WITH A PASSION
BRANDON REED
Baylor ’13 PhotoPass &

Internship
Digital Experience
Technology

BUILDING WITH A PASSION
▸ Create an atmosphere that re
fl
ects the products you want to build

▸ How Disney reinforces culture

▸ Instill culture from the outset
CULTURE DRIVEN DELIVERY

BUILDING WITH A PASSION
UNDERSTANDING THE MISSION
▸ We create happiness

▸ Empower your teams to carry out your mission

▸ Don’t dictate it from the top down

▸ Reinforce

▸ Re-align your strategic direction if what you’re building deviates from your
mission

BUILDING WITH A PASSION
THANK YOU!
"When you believe in a thing, believe in it all
the way, implicitly and unquestionable.”
linkedin.com/in/brandonreed1
bsr.reed@gmail.com

www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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