CLUB PARTY was a one-day promotional event held by a fitness club to increase sales, attendance, and contacts. The event showcased group fitness classes and offered discounts on personal training and team training. Marketing included posters, flyers, and social media posts. The event had live music, giveaways, and sample classes. It increased sales by 146 members and contacts by 209. While it successfully drove sales and engagement, future events could improve by extending promotional offers and decorations over multiple days and better promoting sample classes.