Strategic marketing is essential for companies to achieve their goals, regardless of economic conditions. A well-defined approach that prioritizes understanding customer needs is more effective than merely chasing current trends. The document introduces a framework for successful marketing that will be explored further in subsequent materials.

1. Strategic Marketing
Introduction

2. Whether a company is operating in good or
difficult economic times they must market
strategically.

3. That means that there must be an overall goal as
well as a core methodology for the company to
follow.

4. Blindly following trends such as “mobile
marketing” or “Google Maps” without a strategy
are unlikely to get you the results that you want
from your promotional efforts.

5. How you approach the market is as important as
how much traffic you can get to your website.

6. Understanding the nature of your customer and
what they desire to buy will always trump even
the best search engine marketing strategies.

7. Therefore, what's needed is for you to understand
the basic framework for marketing.

8. Whether a company is doing internet marketing
or television commercials, there is a certain
structure that all successful marketing and
promotion fits into.

9. What is that structure?

10. • We’ll discuss that more in our next video, if you’d like to explore this
subject further, check out the resource link you see on your screen.