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Strategic Marketing
Introduction
Whether a company is operating in good or
difficult economic times they must market
strategically.
That means that there must be an overall goal as
well as a core methodology for the company to
follow.
Blindly following trends such as “mobile
marketing” or “Google Maps” without a strategy
are unlikely to get you the results that you want
from your promotional efforts.
How you approach the market is as important as
how much traffic you can get to your website.
Understanding the nature of your customer and
what they desire to buy will always trump even
the best search engine marketing strategies.
Therefore, what's needed is for you to understand
the basic framework for marketing.
Whether a company is doing internet marketing
or television commercials, there is a certain
structure that all successful marketing and
promotion fits into.
What is that structure?
• We’ll discuss that more in our next video, if you’d like to explore this
subject further, check out the resource link you see on your screen.

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How to Do Strategic Marketing

  • 2. Whether a company is operating in good or difficult economic times they must market strategically.
  • 3. That means that there must be an overall goal as well as a core methodology for the company to follow.
  • 4. Blindly following trends such as “mobile marketing” or “Google Maps” without a strategy are unlikely to get you the results that you want from your promotional efforts.
  • 5. How you approach the market is as important as how much traffic you can get to your website.
  • 6. Understanding the nature of your customer and what they desire to buy will always trump even the best search engine marketing strategies.
  • 7. Therefore, what's needed is for you to understand the basic framework for marketing.
  • 8. Whether a company is doing internet marketing or television commercials, there is a certain structure that all successful marketing and promotion fits into.
  • 9. What is that structure?
  • 10. • We’ll discuss that more in our next video, if you’d like to explore this subject further, check out the resource link you see on your screen.