Check out our latest publication on Pearson plc, which is a British multinational publishing and education company. It is headquartered in London, England, and was founded as a construction business in the 1840s. Along with being the largest education company, it was also once the largest book publisher in the world. Check out the SWOT and PESTLE analysis on Pearson- https://www.swotandpestle.com/pearson/ The analysis covers the business strategy of Pearson. Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/ NEED HELP WITH YOUR RESEARCH? Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here https://www.swotandpestle.com/solutions/ #Pearson #SWOTAnalysisPearson #PESTLEAnalysisPearson #MarketResearchPearson #CustomisedResearchPearson #StrategyPearson #BusinessCasestudyPearson #BusinessStrategyPearson #SWOTandPESTLEPearson #SWOT #PESTLE #ConsultingPearson #PearsonEducation

1. VISUAL
ARTS
SWOT AND PESTLE ANALYSIS
SWOT AND PESTLE ANALYSIS
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2. Since its inception, Pearson has been cornering
whichever industry it entered, the former Pearson
construction business which was shifted to London.
It was founded by Mr. Samuel Pearson in
Yorkshire by the name of S. Pearson & Son.
England in 1890 was a renowned leading construction
company globally.
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Pearson PLC is 176 years old
multinational company.

3. ABOUT
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Later in 1920 as the company transformed into a
publishing business it amplified itself to becoming the
world’s leading education company.
Penguin Books of Pearson was merged with
Bertelsmann, a German conglomerate.

4. 01
02
The company provides assessment, courseware
and services.
03
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They provide content in different forms and via
diversified channels like online services and
books.
In the year 2015, Pearson decided that they
will shift their focus to education and learning
only.

5. ABOUT
They have a purpose to help in progress of people by learning, they
are shifting their focus from product centric approach to a leaner’s
centric approach, in this approach they are trying to understand
learner’s need and build the platform accordingly.
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Pearson envisions for a new learning platform on
which a learning future will be made.

6. ‘Content, assessment and services’
form the 3 core competencies of
Peasron presenting it with an edge
over the competitors.
With the launch of its Aida application
– the first mobile AI calculus tutor,
Pearson is also one of the most
innovatie education company.
ABOUT
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7. MISSION STATEMENT
“To help people make progress in their lives through learning.”
“To have a direct relationship with millions of lifelong learners and
to link education to the way people aspire to live and work every
day. To shape the future of learning, we collaborate with a
diversified group of partners.”
Unique Selling Proposition lies in being one of world’s leading
education company based on its market cap of 5.7 Billion USD as of
2020.
VISION
IT'S UNIQUE SELLING PROPOSITION
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8. LET'S RECAPITULATE
BUSINESS
SECTOR
OPERATING
GEOGRAPHY
EDUCATION,
PUBLISHING.
UK,
EUROPE,
GLOBAL.
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9. SWOT Analysis is a strategic planning
technique used to help a person or an
organization identify it's Strengths,
Weaknesses, Opportunities and Threats.
related to business competitions or project
planning.
What Is SWOT Analysis?
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10. TODAY, WE WILL PRESENT THE
SWOT ANALYSIS OF PEARSON.
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11. STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
1. Offers connected services and
one stop destination for their users
2. Significant growth in the
revenue from Pearson digital
3. Wide range of product portfolio
4. Notable business growth across
its key businesses
1. Few products have high market
shares whilst many products have
low market shares
2. Pearson has high employee
turnover rates
1. Increase in number of internet
users globally
2. Increased usage of social
media
3. Leveraging growth by
focusing on digital initiatives
1. Offline courses and learning
drastically impacted due to Covid19
2. Technological advancements by
competitors
3. American colleges preferring
digitization of the textbooks
4. Industry has intense rivalry and high
threat of new entrants

12. STRENGTHS
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13. 1. Offers connected services and one-stop destination for
their users:
STRENGTHS
Pearson offers a digital
business with complete
services for their clients.
Pearson’s virtual school is a
proven partner school model,
they are having complete
domain knowledge.
There is an increased demand
for online education.
Pearson is even scaling up in
existing states to increase the
penetration in the market.
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14. Their other products like online program
management and other higher education
services are a proven partner for the
undergraduate model which is having a
multi-program and discipline approach.
STRENGTHS
1. Offers connected services and one-stop destination for
their users:
Pearson gives the capital and infrastructure that
institutions require, as well as provides services like
design and development of course, student enrolment
and retention, market research, and insights.
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15. STRENGTHS
Digitalization is significantly
growing and Pearson is
leveraging itself to match the
upward trend by increasingly
becoming more digital.
2. Significant growth in the revenue from Pearson digital:
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16. STRENGTHS
With its revenue of £2.5 billion generated from
the digital sector, Pearson is cornering the
market by becoming one of the world's leading
digital learning company by revenue.
Almost 2/3rd of Pearson's revenue
is digital or digitally-enabled.
2. Significant growth in the revenue from Pearson digital:
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17. Get detailed SWOT & PESTLE
Analysis report of Pearson at :
http://www.swotandpestle.com/pearson/
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18. Get comprehensive coverage of SWOT &
PESTLE Analysis of companies across the
globe:
https://www.swotandpestle.com/
VISIT OUR WEBSITE!
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19. 2 0 / 2 0
CUSTOMISED SOLUTION:
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT AND PESTLE ANALYSIS we also do:
• Value Chain Analysis
• BCG Analysis
• STP Analysis
• Porter's Forces
Other models and Analysis as per customised requirements
• Competitive Analysis
• Key Success Factors
https://www.swotandpestle.com/solutions
For further important, please visit:
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20. THANK YOU!!
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