Check out our latest publication on Osram Licht AG, which is a globally active German company headquartered in Munich, Germany. Check out the SWOT and PESTLE analysis on Osram- https://www.swotandpestle.com/osram-licht/ The analysis covers the business strategy of Osram. We appreciate Akshay Mohan's contribution towards this research report. Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/ NEED HELP WITH YOUR RESEARCH? Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here https://www.swotandpestle.com/solutions/ #Osram #SWOTAnalysisOsram #PESTLEAnalysisOsram #MarketResearchOsram #CustomisedResearchOsram #StrategyOsram #BusinessCasestudyOsram #BusinessStrategyOsram #SWOTandPESTLEOsram #SWOT #PESTLE #ConsultingOsram

1. OSRAM
LICHT AG
SWOT AND PESTLE ANALYSIS
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2. ABOUT
Osram Licht AG is a globally active German
company headquartered in Munich, Germany.
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OSRAM was founded in 1919
by the merger of the lighting
businesses of Auergesellschaft,
Siemens & Halske and
Allgemeine Elektrizitäts-
Gesellschaft (AEG).

3. ABOUT
The name OSRAM is derived from
Osmium and Wolfram (also known as
Tungsten), as these elements were
generally utilized for lighting
filaments at the time the company
was established.
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4. ABOUT
Besides, being the world’s leading lighting
manufacturer, the company is currently undergoing
a transformation into being a
high-tech photonics company, with strengthening
its focus on sensors, visualization, and light-based
treatments.
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5. ABOUT
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OSRAM's key business segments are Opto
Semiconductors, Automotive, and Digital.
The OS business unit is one of the leading providers
of Opto semiconductors which are crucial elements in
lighting, visualization, and sensor technology. S&P
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6. ABOUT
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The company's semiconductor-based products
are highly useful in the fields of transport,
safety, connectivity, health and well-being.
OSRAM's products have versatile applications
ranging from:
VR,
Autonomous driving,
High-tech smartphones,
Intelligent and connected lighting solutions
to even the cultivation of indoor plants.
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2.
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4.

7. ABOUT
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OSRAM was again acknowledged as
the "most sustainable lighting
manufacturer worldwide" in the "World
Finance Sustainability Awards 2020".
The World Finance Magazine once a
year identifies organizations that “are
implementing significant measures in
respect to sustainability, analyzing
them, and continually looking for ways
to improve them.”

8. OSRAM'S MISSION:
"Help people to see better,
communicate better, move better, work,
and live better, now and in the future”.
UNIQUE SELLING PROPOSITION OSRAM:
'Being one of the world's leading lighting
manufacturers that is currently transforming into
being a high-tech photonics company'.
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9. BUSINESS
SECTOR
OPERATING
GEOGRAPHY
Electrical,
Lighting
Germany,
Europe,
Global.
LET'S RECAPITULATE!
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10. S&P
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So, What's SWOT Analysis?
SWOT Analysis is a strategic planning
technique used to help a person or an
organization identify it's Strengths,
Weaknesses, Opportunities and Threats
related to business competitions or project
planning.

11. TODAY, WE WILL PRESENT THE SWOT
ANALYSIS OF OSCRAM LICHT AG
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12. 1. Strong presence in global market in
lighting industry including on e-commerce
platforms compared to competitors
2. Diversified and broad portfolio of
products under different brands
3. Quality products leading to excellent
relationship with customers
4. Leading the Opto-semiconductor market
in APAC and EMEA region
5. Investing in innovation and R&D through
partnerships and collaborations
1. Ultraviolet LED disinfection solution can be
a game changer after pandemic
2. Artificial intelligence in semiconductors will
open up the future of chips
3. Machine learning in sensors and lights in
healthcare and autonomous driving is the next
big thing
1. Declining financial performance
over last two years
1. Fast changes in European
regulations impacting operations
2. Fierce competitive market may
lead to acquisition or mergers
3. Financial crisis in times of
pandemic has impacted revenue
WEAKNESSES
THREATS
OPPORTUNITIES
STRENGTHS

13. S&P
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STRENGTHS

14. Osram Licht has a strong global presence across
America, APAC and EMEA with distribution of products
and services across various countries.
Osram has also made sure to enter e-commerce
platforms and introduce products extensively through
their local dealers, distributors and suppliers.
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STRENGTHS
1. Strong presence in global market in lighting industry
including e-commerce platforms :

15. Signify has its product listed only on Amazon.com with
only 20 to 30 products, whereas Osram has its presence
on Amazon.com, Flipkart.com, ebay.com, Alibaba.com etc.
with over 60 innovative products listed enabling its reach
to every household.
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STRENGTHS
1. Strong presence in global market in lighting industry
including e-commerce platforms :

16. Osram Opto Semiconductor provides lighting with
sensor technology.
Similarly, other brands like :
Osram continental, Sylvania,
Traxcon, e:cue,
Digital Lumence,
Fluence etc.
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2.
3.
4.
provide exceptional products and innovative
solution for many industries like automotive,
construction, agriculture etc. S&P
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STRENGTHS
2. Diversified and broad portfolio of products under
different brands:

17. Osram also helps in professional lighting solution for
workplaces, theatres, televisions and live events like
sports matches.
This diversified portfolio is the strength for Osram
which serves customers and clients globally. S&P
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STRENGTHS
2. Diversified and broad portfolio of products under
different brands:

18. Get the detailed SWOT & PESTLE Analysis
of Oscram licht ag at :
http://www.swotandpestle.com/oscram-licht/
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19. Get comprehensive coverage of SWOT
& PESTLE Analysis of companies across
the globe:
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https://www.swotandpestle.com/

20. CUSTOMISED SOLUTION:
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT AND PESTLE ANALYSIS we also do:
For further important, please visit:
• STP Analysis
https://www.swotandpestle.com/solutions
Apart from SWOT AND PESTLE ANALYSIS we also do:
• Value Chain Analysis
• BCG Analysis
• STP Analysis
• Porter's Forces
• Competitive Analysis
• Key Success Factors
Other models and Analysis as per customised requirements
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21. THANK YOU!
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