The document outlines the importance of developing a content strategy focused on long-tail keywords to enhance website visibility and conversions. Long-tail keywords, which consist of 3-5 words, are less competitive and better target specific audiences, making them crucial for effective SEO. By creating in-depth content and optimizing for these keywords, businesses can improve their search rankings and drive more traffic.

1. How to
Develop a
Content Strategy
with
Long-tail Keywords
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2. One of the main concerns of a modern day marketer is how to attract more
traffic and achieve more conversions by better reaching their audience on a
regular basis. Having the right content marketing strategy helps
businesses enhance website visibility and traffic with higher search page
ranking. As competition grows, it is important for businesses to get more
specific in order to gain higher visibility in search. Developing a content
strategy with long-tail keywords helps gain traction on search as long key
phrases are more descriptive and convert at a higher rate.
SEO Benefits of Long-tail Keywords
Long tail keywords are keyword phrases consisting of 3-5 words while head
term keywords are short and only one or two words long. For example, ‘lake
property’ is a head term keyword and ‘California lake property for sale’ is
long-tail. Head term keywords tend to have higher search volume than
longer keyword terms and can prove beneficial for your SEO in many ways.
 Google is focusing on understanding what the user is looking for and
now even prompts with some suggestions. In fact, surveys show that
over half of searches are using four-word phrases and it is much lower
for one keyword. According to a recent report, 56 percent of searches
for 4 word phrases or more result in a click on an organic result
compared to just 30 percent for a single word search.
 Long-tail keywords are less competitive than short keywords and can
reach your targeted audience better.
 You cannot achieve your long-term marketing goals if you target
highly competitive keywords. People are searching using longer search
terms and strings to find what they need online.
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3.  Long-tail keywords are crucial for success with your local SEO
campaign. For instance, if you have a Thai restaurant in New York City,
you would have to optimize your website for local search with this
long-tail keyword to drive traffic to your business.
Effective SEO Keyword Plan
Ideally, blog and article posts should focus on long-tail keywords. Good
keywords are those that are not too common and not too competitive. Such
keywords would generate a well-targeted amount of search traffic, at least
500 exact match searches each month.
You can determine whether a keyword has too much competition by
installing a free browser toolbar that shows information about each site in the
Google search results pages whenever the target keyword is searched.
Examine the latest Google Top 10 results for your target word or phrase. If
there are many top-ranked sites with several backlinks pointing to each page,
this could mean that the chosen keyword is too competitive.
Have an effective content creation strategy:
o Create in-depth content - Create compelling articles, blog posts,
videos, and infographics.
o Synch long-tail keyword phrases - Once the subject is decided,
keep in mind to optimize for a dozen long keyword phrases to best fit
the efforts on the search engines that are also synchronized with
micro-content shared on social platforms.
o Grow your content - One of the main key to content marketing is
continually increasing the quantity of the quality matter produced on a
daily basis.
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4. Going by these steps can help businesses excel in digital marketing. Long-tail
and micro-content on social work jointly. Consistent, engaging and unique
content with the right keywords can benefit the business by driving high
traffic and conversions.
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