This document discusses using stay-at-home moms for lead generation marketing versus traditional sales prospecting. It notes that stay-at-home moms can schedule two additional qualified face-to-face meetings per week by identifying interested parties. The document also discusses that many salespeople spend too much time avoiding prospecting or thinking about it rather than actually doing it. By using trained stay-at-home moms to position salespeople with interested leads, salespeople can spend more time in front of real prospects.

1. Stay at Home MOMS Lead Generation

2. Marketing vs. Sales How much more productive would you be with two more Qualified Face to Face visits a week with someone that wanted to see you?

3. Myth and 2080 Hours 40 x 52 = 2080 How many will you spend prospecting? How many will you spend thinking about prospecting? How many will you spend avoiding prospecting?

4. The Rest of the Story “I’m really pretty good when I am in front of a real prospect” Quote from a salesperson that hasn’t mastered the art of prospecting.

5. Value What would you invest for 50 qualified/positioned leads in a year? What would it be worth if you had 100 interested parties to talk with about your program a year?

6. Where do you want to spend your time?

7. POSITIONING SAH MOMS We find professional women that have chosen to stay at home and raise their children. They are trained using phone techniques and a compelling reason to position salespeople with only interested parties.

8. PROCESS Murray Associates Find Train Monitor Report

9. Client Provide List Helps with the script. (Compelling Reason)

10. Contact Us Bryan Driscoll Murray Associates 9200 Memorial Drive Plain City, OH 43064 614-873-7227 [email_address] To request a copy of Coach’s Corner, e mail Bryan at the above address.