This document discusses strategies for marketing software products and driving traffic. It compares direct sales versus using channels to reach customers. It also discusses using content marketing, search engine optimization, and social media integration to boost awareness and downloads. The document provides examples of how small changes like a name change or adding a viral element can significantly impact search engine rankings and download numbers.

1. Moshe Kaplan
info@dsero.com
http://www.dsero.com
The Anti AdBlock Creators

2. The Purchase Funnel
http://www.dragonsearchmarketing.com/the-roi-of-awareness/

3. Are You Aware of?
http://www.justnaira.com/2012/02/google-retiring-adsense-for-domain.html
http://www.eastbayexpress.com/92510/archives/2012/09/18/the-amazon-sales-tax-loophole

4. Strategy #1: Do It by Yourself
SEO, PR
Your Site
Sales

5. Strategy #2: Use Channels
SEO, PR
Your Site
Directory
Sales

6. How Big Are You?
Direct Sales Channels
Development The same you used to Module customization for
Time & Cost each store
Store approval
Software Quality The same you used to Community insights
Time Tables You’re the boss Somebody else
approves
Analytics Full control No direct info what
converts
SEO $$$ High PageRank included
Links to your site
Awareness Shop in a street Shop in a mall
Social Approval $$$ Existing community

7. SEO for Example

8. And the Results
#4 dSero Drupal Module
#5 dSero WP Module
#6 dSero WP Module
#8 dSero Site

9. Assumptions…

10. High Level of Coding
Keep on high coding standards
Code for great performance

11. Getting Popular is a Tough Job!
Popular New

12. More Versions, More Downloads

13. Does it worth that?

14. Really?
Release 30/9/2012 23/9/2012 16/9/2012 9/9/2012
6.26 76,070 74,031 72,591 71,269
7.15 200,404 187,537 175,385 160,648

15. More Things to Think About

16. Just a Small Name Change…
dSero Anti AdBlock for Google AdSense
#1 with 2,207 downloads
dSero AdBooster
#6 with 730 downloads

17. Converting using a Pure
Content Marketing
Link
Classic Content Marketing
Bullets
Categories

18. Notice the Signals
The Fold

19. Bottom Line: It’s Plain Old SEO

20. Content Marketing
 Newspaper Paradigm: Sub Headings
 Value: Good Overview
 Features: Summarize features
 Proof: Demo links + Screenshots
 Credit: Maybe they will “retweet you”

21. New or Existing?
http://www.bizarremedical.com/could-apes-really-
take-over-the-world-possible-threats-to-humanity/

22. Commercial vs. Non Commercial
http://designbuildsource.com.au/commercial-property-sales-fall

23. Integrate Social to Your Solution

24. Viral Element Can Boost

25. Moshe Kaplan
info@dsero.com
http://www.dsero.com
The Anti AdBlock Creators