Wix is a platform that enables anyone to create websites. It has over 35 million websites built on its platform and 1.3 million new sites created per month. The Wix App Market launched in October 2018 and has grown to over 80 applications available. Apps provide additional functionality for Wix users and opportunities for developers. Developers can earn monthly profits of over $15,000 per app after one year by gaining exposure to Wix's 4 million monthly active users. Wix Apps are web applications that can be installed on sites as widgets or pages, using various programming languages. They communicate with the site via Wix's API and JavaScript.

1. Wix Apps

2. What is Wix?
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Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
Enable everyone to create amazing websites

3. Wix.com – The Numbers
 ~ 35 million websites built with Wix
 ~ 1.3 million new web sites per month
 ~ 4 Million visits to the Wix editor per months
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4. The app market
App market stats
• Released Oct 18
• 80 applications available at the market
• Installation rate of more than 1,000,000 apps per month
For Wix users
• The more apps we have, the more flexibility they have. With
hundreds of applications coming, Wix users will have practically
endless possibilities
For Developers
• Early bird gets the worm
• Exposure to 4,000,000 users a month
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5. Average app in the market – The
independent developer’s angle
• An app is sold for 10$ Freemium monthly recurring model in Wix App Market
• Gets 300 installations a day (today’s average)
• Gets 2 % conversion rate – 6 premiums a day
• Every day- the monthly profit for developer grows in $42 (70% model)
• After 1 year- the monthly profit of the developer is more than $15,000
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6. What are Wix Apps?
• Its a web application, built using HTML 5 technologies
• Installed into websites
• With Deep Linking and SEO support
• You can use Wix media servers and site members login
• Delivered as multiple Iframes
• Full DRM
• You can use any programming language you like
– Java, Ruby, PHP, Python, C#, Scala, etc.

7. Widget Application in Live Site

8. Widget Application in Live Site
Wix
Our Farm
App
Your
Servers
Widget Endpoint
– Displayed in live
sites
– Hosted on your
servers
– An IFrame
– With dedicated
URL parameters
– With Wix.js for
communication
with the site

9. Settings Frame In Wix Editor

10. Settings Frame In Wix Editor
Wix
Our Farm
App
Your
Servers
Settings Endpoint
– Displayed in the
Wix Editor
– Hosted on your
servers
– An IFrame
– With dedicated
URL parameters
– With Wix.js for
communication
with the editor

11. The
API

12. Anatomy of a Wix Application
• A Wix Application is a Web Application
– Built using HTML 5 front end technology
– Any backend technology
• Two types of applications
– Widget Applications
– Page Applications
– More types will soon follow

13. Main Capabilities of the API
• Widget
– Multi-instances on a page
• Page
– Deep linking (including SEO)
• Settings
– To manage the application from the Wix Editor
• Resize Widget & Page height
– To fit dynamic content
• Use site owner media
– Upload and use pre-uploaded media
• Site users
– Integrate App users with the Site users

14. Anatomy of a Wix Application
• How it works
– You (the App developer) provide IFrame endpoints
– A Site Owner uses the Wix HTML5 editor to add Apps to their website
• Using drag & drop from the App Market
– The Wix Platform generates a new instance for every site
– The Site Owner publish their websites
– Site Visitors view the Wix users sites with the installed Apps
• Endpoints are web URLs that, when called
– Render HTML for IFrames (or SEO inclusion HTML)
– Accessed with dedicated URL parameters (the Wix endpoint API)
• Instance, viewMode, compId, Locale, etc.
– Include the wix.js for the use of the Wix JS API

15. Resources
• Wix Dev Center
– App registration, documentation, etc.
– http://dev.wix.com
• GAE Java Sample Apps
– https://github.com/wix/wix-gae-sample-app
– https://github.com/wix/wix-gae-rss-feed-app
• PHP Sample App
– https://github.com/wix/wix-php-rss-feed-app

16. Good UX for Wix App

17. Settings panel
• First impression – make it designed and polish
• Less is more- keep it simple stupid
• Include design options and transparency- its all about self
expression
• Include login and logout if relevant
• Prioritize – most important prominent, less important hidden
(submenu, collapsed)
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18. Dummy data
• For app market materials
• For First time impression – super important!
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19. Value To Small Businesses
You build a web site- what do you need?

20. Examples
• Communicate with your customers
– Form builder
• Explain your business
– Compare Ninja
• Promote your business - Get Leads and Customers
– Social feeds
• Do Business
– Simpl-e-Commerce
• Wow effect
– Texty
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21. Verticals
• Photographers
• Music
• Restaurants, Hospitality, Tourism
• Weddings
• Real Estate
• Religion and non profit
• Design and Art
• Education
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22. Wish List
• Printing service for photos
• Comments app
• Music download
• Animated graphics
• Picasa
• Surveys and polls
• Twitter feed
• Guest Book
• Eventbrite
• Skype
• Banners creator
• Live Video Streaming
• Forum
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23. Thank you!!!