D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerce Empire A Strategic Roadmap by Anuj Dalal, CEO & Founder Zestard

Foundation Check
Scan the QR Code or Open Slido.com and enter “d2cinsider”
By Anuj Dalal anuj@zestard.com www.zestard.com

1 Wrong Technology Selection
Inadequate technology infrastructure can result in
limited features, high maintenance cost, slow website
loading times, non-availability of developers, limited
scalability, and security vulnerabilities - All leads to
poor performance.
2 Use of Legacy Softwares / Tools
The use of legacy outdated software tools can lead
Performance issues, Compatibility Issues, Security
Vulnerabilities, Inability to Scale, Difficulties in Support &
Maintenance & Loss of Competitive Edge.
Customization & Scalability Options
Choosing software tools that cannot be scalable or
customizable may lead to a rigid system that doesn't adapt
well to your specific requirements for future growth.
3
4 Selection on 3rd Party Apps / Tools
Before selecting tools, thoroughly assess what you
require in terms of functionality, scalability, and
compatibility with existing systems.
5 Selection based on Cost & Features
Count
Decisions are often based on cost of the tool, count of
features instead of focusing only on required features &
business goal.
1. Wrong Choice of Technology / Apps
6 Integration of Analytical Tools
Analytical tools will be helpful in data-driven decision-
making like optimizing sales funnel, improved customer
understanding, predictive analytics, ROI measurement,
A/B testing etc.

Example: Wrong Technology - “Shopify is not possible with Design Animations”
High
Maintenance
Poor Website
Performance
Low ROI

Example: Wrong Technology - “Legacy ERP Software”
Offline / Online
inventory is
not synced
Daily hiccups
High
Maintenance
Scalability
Issue

1 Design Before Coding
Make a proper design of major pages like Home page,
PLP, PDP, Cart & Checkout and freeze it before you
start the coding.
2 Follow Design Guidelines
Inconsistencies in design, typography, color schemes, and
branding across pages can make your website look
unprofessional and disjointed.
Proper Size of Media Files
Overly large images and media files can slow down page
loading times, negatively impacting both performance and
user experience.
3
5 Complex Checkout Processes
Complicated and lengthy checkout processes with
multiple steps and unnecessary form fields can deter
users from completing purchases.
6 Poor Search & Filtering Options
Weak search & filtering options that doesn't return
relevant results can hinder users' ability to find right
products quickly and easily.
2. Poor UI/UX
Mobile Optimization
A lack of mobile optimization can lead to poor user
experiences for mobile users, who often have different
expectations and needs.
4
7 Overuse of Pop-Ups and Ads
An excessive number of pop-ups, advertisements, or
banners can disrupt the user experience and make the
website feel cluttered.

Example: Poor UI/UX
Customer Trust
Issue
High Bounce
Rate
Negative ROI

If All Ticked Rightly:
✓ Right Choice of Technology
✓ Proper UI/UX Implementation
✓ Website Speed Optimization
✓ Mobile Responsive Optimization
✓ Well Curated Tools / Apps integration
✓ Integration of Analytical Tools
Recap

boni@zestard.com
By Boni Satani @bonisatani

1 Non-structured Catalog Options
If the catalog is not designed well then it becomes
difficult for users to find right set of products either via
collection pages or via search filter options.
Short or Duplicate Product Descriptions
Product descriptions that lack detail, relevance, or
persuasive language can lead to lost sales and lower
rankings while duplicate content across your site can lead
to SEO penalties.
2
4 Ineffective Keyword Targeting
If your content doesn't target relevant keywords or fails
to align with user search intent, you may miss out on
organic traffic and potential customers.
5 Lack of Fresh & Quality Content
Regularly updating your content with fresh information,
such as blog posts or product reviews, can boost SEO.
3. Poor SEO & Content Strategy
Missing SEO Friendly URLs
SEO friendly URLs can enhance your e-commerce
website's visibility, user experience, and overall success in
the competitive online market.
3
6 Low Visibility in Search Engines
Most online shoppers use search engines to discover
products and services. Poor SEO practices can result in
low search engine rankings.

Example: Poor SEO & Content Strategy
Missing free
traffic & rankings
Loss of Sale

1 Performance Marketing
Performance marketing often emphasizes immediate
results. Good to validate & initial scale of brand /
product launch. As competition increases, the cost per
click or acquisition can rise significantly.
Marketplace & B2B Selling
Selling on popular online marketplaces can expose the
brand to a large customer base. However, these platforms
often come with handsome fees and large competition.
2
4 Social Media Marketing
Utilizing social media platforms for direct sales through
shoppable posts & user engagement events can be an
effective channel, especially for visually appealing
products.
5 SMS, WhatsApp & Email Marketing
Regularly sending Messages, email newsletters with
product updates, promotions, and exclusive offers can
nurture customer relationships and drive repeat
purchases.
4. Over-dependence on a Single Sales Channel
Organic SEO
Technical SEO / Onsite SEO will always improvise website
health and keyword rankings. Creating informative and
engaging content, such as blogs, videos, and guides, can
attract potential customers and indirectly drive sales by
establishing trust and authority.
3 6 Affiliate & Influencer Marketing
Partnering with affiliates or influencers who promote the
brand's products in exchange for a commission on
sales can extend the reach to new audiences.
7 Mobile Application
Apps can offer personalized experiences and push
notifications for promotions.

Example: “Nearly 100% sales from Meta Performance Marketing - Account got suspended.”
Nearly No Sales
Panic situation
Fear of getting
out of Business

If All Ticked Rightly:
✓ Structured Product Catalog & Menu Options
✓ Onsite SEO Audit
✓ Fresh & Quality Content
✓ Use of multiple Sales Channels
✓ Social Media Marketing
✓ Customer Engagement
Recap

1 Web Analytics
Google Analytics tracks website traffic, user behavior,
and conversion rates to provide insights into customer
interactions and website performance.
Sales and Revenue Analytics
Monitor sales metrics, revenue, and customer acquisition
costs (CPC) to optimize pricing and product offerings.
2
5 Customer Analytics
☑ CRM Tools to manage customer data, track
interactions, and segment customers for
personalized marketing efforts.
☑ Customer Feedback Tools to collect customer
reviews, surveys, and feedback to understand
customer satisfaction and areas for improvement.
5. Performance Measurement
Marketing Analytics
Analyze the performance of pay-per-click advertising
campaigns, Email Marketing Reports, Social Media
engagement reports will help for future strategies.
3
6 Predictive Analytics
☑ Predictive analytics tools (AI / ML) to forecast
customer behavior, demand, and trends.
☑ A/B Testing and Performance Optimization Tools
to optimize website design, content, and user
experience.
7 Market Research
Tools like SEMrush & Ahrefs provide insights into
competitors' online strategies and market trends.
4 Inventory and Supply Chain Analytics
☑ ERP Tools help monitor inventory levels, forecast
demand, and manage suppliers.
☑ Analyze supply chain data to optimize logistics,
reduce costs, and improve order fulfillment.

Recap
If All Analytics Reports:
✓ Are consistently used well
✓ Help to make business decisions
✓ Generate progressive outcomes
✓ Increase Revenue
✓ Optimize Marketing Cost
✓ Increase Brand Loyalty

Are you Ready for Global Business?
Scan the QR Code or Open Slido.com and enter “d2cinsider”

● Founder & CEO @ Zestard Technologies
● 15+ Years of working experience with global brands
● Helped more than 220+ local & International brands for their eCommerce
Business
● Speaker @ IIM, Ahmedabad - “Opportunities & Challenges in eCommerce”
● Speaker at various Tech Events like Shopify Meetups, Meet Magento India &
WordCamp India
Hello, I’m Anuj Dalal

Case Study
300+ Orders in the first week after launching of new brand
Services: Design, Development & Digital Marketing

Case Study
Rs 1,20,000 per month to Rs 14,00,000 per month in 8 Months (12X)
Services: Website Redesign, Maintenance & Digital Marketing

Case Study
100 per month to 2,000 per month traffic - After SEO Audit Changes
Services: B2B Industrial Products Catalogue Website Design & SEO Audit

Case Study
£7000 per month to £130,000 per month in 3 Years (19X)
Services: Website Maintenance & Organic SEO

D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerce Empire A Strategic Roadmap by Anuj Dalal, CEO & Founder Zestard

D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerce Empire A Strategic Roadmap by Anuj Dalal, CEO & Founder Zestard

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D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerce Empire A Strategic Roadmap by Anuj Dalal, CEO & Founder Zestard