How to Solve Your Automotive Advertising Issues with the Rubik's Cube.

1. Internet Sales 20 Group
Boston, MA

2. How the Rubik's Cube Can Help
You Solve Your Retail
Advertising Issues
Jim Flint
Page 59

3. How to Solve Your Automotive Advertising
Issues with the Rubik’s Cube

4. The Purchase Funnel & Today

5. The Truth
= Automotive Marketing

6. Facts About Cube vs. Auto Industry
• 47 quintillion solutions / 16 million car sales
• 6 Faces of the Cube:
(1) Website (4) Search
(2) Audit (5) TV/Radio
(3) Retail (6) Social/Reviews
• Hungarian Erno Rubik invented in 1974
• 12 Actual Solves / 12 months in a year
• One solution for each

7. Algorithms & What That Means
• Google Algorithms
• 9 Algorithms can help you with your
automotive sales & marketing
• START with GREEN SOLVED

8. Foundation: Go with Green!
Pick a color to start with

9. The Marketing Tiers
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)

10. Solving Tier 2
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)

11. Tier 2: Left or Right?
Lefty Brandy Righty Retail

12. Tier 3: The Hardest Part!
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)

13. The 6 Part Marketing Plan

14. Audit

15. Search Tactics

16. Social / Review Tactics

17. TV / Radio Tactics

18. The 6 Part Marketing Plan

19. The Sweetest Victory