This deck explains how you can display your catalogs on multiple devices with the same URL, and achieve device compatibility while maintaining a SEO friendly store.

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Map catalogs, themes
and devices with
Hitachi Solutions
Ecommerce

2. © Hitachi Solutions. 2015. All rights reserved.
Contents
1. Feature Overview
2. Creating Catalogs
3. Assign sub-categories & products to the home category
4. Ensure seamless user experience with secured catalog
5. Assign customized catalogs to customers/ customer classes
6. Theme mapping
7. Multi-device compatibility with responsive web store design
8. Use device real estate efficiently
9. Catalog Import
2

3. © Hitachi Solutions. 2015. All rights reserved.
Feature overview
• Universal Catalog across multiple web stores - You can have a universal catalog with category hierarchies, product
content and SKUs that can be linked together for purposes of merchandizing, and used across multiple web stores.
• Re-arrange your catalog for phone browsing - It is possible to re-group and re-arrange your catalog to allow
customers to browse your web store on their phones while ensuring a great user experience.
• Create multiple catalogs with varying themes - Pick and choose categories and products from the Universal Catalog
to create multiple catalogs for different web stores. You can assign them different themes and templates, such that each
catalog is displayed on the web store differently.
• Allows customized user experience - Assign different themes and templates to specific customers/customer classes.
This allows the merchant to have a customized look and feel, and catalogs with customized product listings for a
particular customer/customer class.
• Multi-device compatibility - Display catalogs with the same URL on multiple devices such as laptops, mobiles and
tablets with device friendly themes. This device detection capability eliminates the need to create multiple web stores with
unique URLs, for different devices.

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Create new catalogs via the Manager Panel
The CSR can create multiple catalogs via the Catalog Collection menu in the
Manager Panel, and assign the catalog a home category. It is possible to create
multiple catalogs with varying themes and templates for different web stores.
This offers the capability to render different catalogs on different themes.
Make multiple copies of a catalog
The Copy feature allows the CSR to create duplicate copies of a
catalog and then assign the copy different customer/ customer
class restrictions, or make modifications as per business needs.
Creating Catalogs

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While creating a New Catalog, to auto-populate all of the sub-categories and products related to the home category, select the check box provided. Categories
and products associated with the home category would be displayed in the Associated Categories and Products tab. In case the user does not check the auto-
populate check box, bulk add option is also provided.
Assign sub-categories and products to the home category

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The CSR is required to enable secured catalog so that he can assign different catalogs to individual customers and customer classes. If secured
catalog is not enabled for a particular web store channel, then catalog theme mapping is not possible for that web store. Secured catalog also helps
ensure that the user gets a seamless shopping experience irrespective of his login status.
Ensure seamless user experience with secured catalog

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The merchant can create a subset of the universal catalog and provide personalized service to the shopper by assigning different themes and templates suited
to the specific customer/customer class. For example, the merchant can choose to display the products in his catalog in a grid format to customers belonging
to the Distributors customer class, while displaying a list format with more product details visible per product for the Retail customers. This also opens up the
possibility of a customer specific shop with customer specific branding.
Assign customized catalogs to customers/ customer classes

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Multiple themes can be assigned at Category, Product and SKU level. For example, in the screenshots above, the theme for Mobile Serenity is applied to the
Serenity store’s category and sub-categories, with the device type chosen as Mobile.
Theme Mapping

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Merchants can also publish their catalogs differently for phone or web browsing. This feature gives you a device detection capability making your web store design
responsive to multiple devices. Instead of creating multiple stores with varying URLs for different devices, this helps merchants display their catalog with the same
URL but with a device friendlier theme. This gives visitors a responsive experience and allows the merchant to show the right content on the right device.
Multi-device compatibility with responsive web store design

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Different devices have different real estate available for the merchant to display his products. While desktops and laptops have larger screen spaces, the
phone real estate is much smaller, limiting the merchant’s ability to publish detailed information about the product. This is particularly important for
product listing and product detail pages as the decision-making navigation is usually from search to listing to detail. The ability to assign different themes
and templates to the same catalog on multiple devices allows the merchant to customize the content displayed on each device such that it benefits sales.
Use device real estate efficiently

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Category and Product import has a field – Catalog ID, which when mapped assigns the catalog to the Category/Product. When a catalog is assigned to the
category, all of the products under the category will automatically be mapped with the catalog.
Catalog Import
Category Import File
Product Import File
Category/Product
hierarchy in eCom post
Import
In eCom Field Mapping –
Catalog ID

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Thank You.