Maximizing Magento: Getting the Most out of Multi-Store Management


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Slide accompaniment to Magento's 'Getting the Most out of Multi-Store Management' Webinar

Published in: Technology, Business

Maximizing Magento: Getting the Most out of Multi-Store Management

  1. 1. For Audio, please call: United States: (702) 824-9512 Germany: 4989549986652 United Kingdom: +442030514836 Access Code: 246-627-407 Maximizing Magento: Getting the Most out of Multi-Store Management
  2. 2. Speaker: Chris Marshall Business Development Manager [email_address]
  3. 3. Varien Support Customers Open a ticket at
  4. 4. Join the Conversation! Magento Blog Twitter - Facebook Magento Group LinkedIn Magento Users Group
  5. 5. <ul><li>Webinar Topics: </li></ul><ul><li>Explain Terminology </li></ul><ul><li>Example Use Cases to Maximize Magento </li></ul><ul><li>Tips for Store Owners </li></ul><ul><li>Questions and Answers </li></ul>
  6. 6. Multiple-Store Management
  7. 7. Multi-Store Management
  8. 8. Multi-Store Management
  9. 9. <ul><li>Global </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Store </li></ul></ul></ul><ul><ul><ul><ul><li>Store View </li></ul></ul></ul></ul>Scope Terminology
  10. 10. Scope Terminology Global - Settings and information which are used for all online storefronts <ul><li>Global </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Store </li></ul></ul></ul><ul><ul><ul><ul><li>Store View </li></ul></ul></ul></ul>
  11. 11. Global Default Settings
  12. 12. Scope Dropdown
  13. 13. Overriding Global Settings
  14. 14. Scope Terminology Website – Collection of stores that share customer accounts, orders and shopping carts. <ul><li>Global </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Store </li></ul></ul></ul><ul><ul><ul><ul><li>Store View </li></ul></ul></ul></ul>
  15. 15. Websites and Domains <ul><li>Website with a unique domain </li></ul><ul><li>Website with a non-unique domain </li></ul>
  16. 16. Websites and Domains <ul><li>Website with a unique domain </li></ul><ul><li>Website with a non-unique domain </li></ul>
  17. 17. Websites and Domains <ul><li>Website with a unique domain </li></ul><ul><li>Website with a non-unique domain </li></ul>
  18. 18. Multiple Store Configuration for Department Storefront and Niche Storefronts
  19. 19. Gap
  20. 20. Gap
  21. 21. Gap
  22. 22. Gap Multiple Stores Configuration
  23. 23. Multiple Websites
  24. 24. Scope Terminology Store – A collection of store views pointing to the same root category in the catalog. e.g.: Shopping Mall, niche stores <ul><li>Global </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Store </li></ul></ul></ul><ul><ul><ul><ul><li>Store View </li></ul></ul></ul></ul>
  25. 25. Multiple Stores
  26. 26. Scope Terminology Store View – A visual representation of a Store. e.g. : Language-specific views for a store <ul><li>Global </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Store </li></ul></ul></ul><ul><ul><ul><ul><li>Store View </li></ul></ul></ul></ul>
  27. 27. Multiple Store Views
  28. 28. Technical Demonstration
  29. 29. Example 1: Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2: Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3: Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store
  30. 30. Varien Support Services Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation. We also offer consulting packages to assist with development, optimization services, and more … Contact us for further information.
  31. 31. Top 5 Tips to Maximize Magento
  32. 32. Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
  33. 33. Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
  34. 34. Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.
  35. 35. Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
  36. 36. Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.
  37. 37. Questions and Answers