The document discusses coordination in supply chain management. It provides examples of how coordinating locations of franchisees and warehouse decisions can improve overall supply chain efficiency and reduce costs. Coordinated demand forecasting between different supply chain members also reduces the "bullwhip effect" and leads to better forecasts. Coordinating these types of decisions across an organization and its supply chain partners results in benefits like reduced costs, improved service levels, and increased total profits for the whole supply chain.

1. How to coordinate the uncoordinated Supply Chain? Case study approach Abhijeet Ghadge M.Tech., IIT Kharapur INDIA

7. 1. Location Decision of Franchisees of One Organization

12. Example: Location Decision of Franchisees MM 00 n customer MM 01 n customer MM 02 n customer MM 04 n customer MM 03 n customer 4 Mile Beach with n customers on each clusters 1 Mile 2 Mile 3 Mile 4 Mile Franchisee 1 Franchisee 1 Case 1 : Franchisor choosing location for both Franchisees Case 2: Two Franchisees that control their own locations Franchisee 1 Franchisee 2

17. 2. Warehouse Decision for Organization

29. Numerical Example: Cycle Service Level Z new Service levels from Z table Number of Clients 70.00% Z old = 0.5244 80.00% Z old =0.8416 90.00% Z old =1.2816 2 77.08% 88.30% 96.50% 3 81.81% 92.75% 98.68% 4 85.29% 95.38% 99.48% 5 87.95% 97.01% 99.79% 6 90.05% 98.04% 99.92% 7 91.73% 98.70% 99.97% 8 93.10% 99.14% 99.99% 9 94.22% 99.42% 99.99% 10 95.14% 99.61% 100.00% 15 97.51% 99.94% 100.00% 25 99.56% 100.00% 100.00% 50 99.99% 100.00% 100.00% 100 100.00% 100.00% 100.00%

30. 3. Demand Forecasting in Supply Chain

32. Example: Coordinated Demand Forecasting Wholesaler and Retailer work individually without sharing any information Table 1 Next period Forecast=Current consumer’s Demand

33. Example: Coordinated Demand Forecasting Wholesaler and Retailer sharing consumer’s demand information Table 2

41. 4. Product Pricing and Marginal cost Problem between Suppliers and Retailers

62. 5. Identifying right sourcing contract for products (brief overview of different contracts)