An excerpt of the international best seller, Good to Great by Jim Collins. A book which has changed the course of my professional direction.

1. The Greatness Guide
(An Excerpt of the Best Seller, Good to Great - By Jim Collins)
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Debidutta Pattnaik, CFA (ICFAI)
MBA, MIFA

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Growing from Good to Great
– Jim Collins

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Good-to-great
institutions not
only knows what
to do, they also
know what not to
and what to stop
doing?
Technology and
technology-driven
change has
virtually no role in
leading
transformation
from good to great.
Technology can
accelerate a
transformation,
but may not
cause one!!!
Mergers and
acquisitions play
virtually no role
in igniting a
transformation
The good-to-great
companies pay
scant attention to
managing change,
motivating people,
or creating
alignment.
Cloud of thoughts...
Good is the
enemy of
Great.

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The good-to-great
companies had no
name, tag line,
launch event, or
program to signify
their
transformations.
Indeed, some
reported being
unaware of the
magnitude of the
transformation at
the time; only later
in retrospect, did it
come clear.
However, they
produced a truly
revolutionary
leap in results,
but not by a
revolutionary
process.
The good-to-great companies
were not, by and large, in
great industries, and some
were in terrible industries. In
no case do we have a
company that just happened
to be sitting on the nose cone
of a rocket when it took off.
Greatness is not a
function of
circumstance.
Greatness is
largely a matter of
conscious choice.
Cloud of thoughts...

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From thoughts to concepts
What do the Good-to-Great Institutions have in Common?
1. They have the Level 5 Leaders
2. They seek the right people before deciding on
the products and processes - First who ... Then What
3. They readily Confront the Brutal Facts
4. Practice the Hedgehog Concept
5. Create a Culture of Discipline
6. Technology is used to Accelerate Transformation
7. They work on moving the Giant Flywheel

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Our Lessons to Carry Home

7. 1. Seek the Level 5 Leaders
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Level 1–
Highly
Capable
Individual
Level 2
Contributing
Team
Member
Level 3
Competent
Manager
Level 4
Effective
Leader
Level 5
Executive

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Self-effacing
Reserved
Quiet
Even Shy
Personal
Humility
Professional
Will

9. 2. Decide on the Right People Before deciding on the
Products and Processes..
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Good-to-great leaders doesn’t begin by setting
a new vision or strategy
First gets the right
people on board
Wrong people are let
out of the team

11. 3. Confront the Brutal Facts
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Find the Path
to Greatness
Success
Hear the
FACTS
People get the
opportunity to
debate and
discuss
Build red flag
mechanisms that turn
information into
information that cannot
be ignored.

13. 4. Practice the Hedgehog Concept
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14. Good-to-great Companies are like Hedgehogs
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Simple dowdy
creatures that
know “One
Big Thing” and
stick to it.
The foxes are
crafty, cunning
creatures that
know many
things but lack
consistency
No matter how hard the fox tries, it will
never be able to beat a hedgehog.

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What you deeply
Passionate about?
What drives your
Economic Engine?
What you can be
the best in the world at?
Decide on the Businesses and Products based on
The Three Golden Circles

16. 5. Create a Culture of Discipline
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Create a Culture
built on the
idea of freedom
and
responsibility
Create a team
of highly self-
disciplined
people

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Disciplined
People
Disciplined
Thought
Disciplined
Action
Built Up
Understand the Built Up – Breakthrough Curve

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Hierarchical
Organization Great Organization
Bureaucratic
Organization
Start-up
Organization
Ethic of
Entrepreneurship
Low High
LowHigh
Culture of
Discipline
Work on Creating a Great Organization

19. 6. Use Technology as Accelerators of Transformation
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The Good-to-great institutions
use technology as an
accelerator of momentum, not
a creator of it.
Transformation should not
begin with technology, it
should rather be based on the
application of technology.
In response to technology change,
great companies react with
thoughtfulness and creativity, driven
by compulsion to turn unrealized
potential into results; mediocre
companies react and lurch about,
motivated by fear of being left
behind.

20. 7. Understand the Flywheel and the Doom Loop
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21. 21
The Doom Loop

22. Final Thoughts
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Enduring great institutions
don’t exist merely to deliver
returns to shareholders.
Indeed, in a truly great
company, profits and cash flow
become like blood and water to
a healthy body: They are
absolutely essential for life, but
are not the very point of life.
Enduring great
institutions preserve
the core and
stimulate progress.

23. Let’s begin the change!!!
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