2. Snapshot
Operations
• Initiated process to obtain interns from Cogswell
Polytechnical College
• Still interviewing engineers
Fundraising and Networking Efforts
• Game Dojos: Gus Tai's Seminar on Company Building
Progress
• (Mobile) Art
• (Desktop) Technical
Moving Forward
• Requested first draft of the marketing strategy be reviewed
for free by Donna Michaels, President & Founder of Loughlin/
Planning to have users test current
Michaels Group a strategic public relations and
interface (above) at our office next week.
communications firm which assisted WildFireApp.com.
• The Game Design Document which will help solidify the
vertical slice schedule will be delivered mid next week.
o Quentin McCollum has been revising the document
based on team suggestions and an interest in
monetization.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
3. Gus Tai
Company Formation Expert
Partner @ Trinity Ventures
Board Member @ Trion Worlds, Inc.
Key Ideas
• An investor's perspective on scalability
o Define what is necessary to be strategically
purchased
o Does the company offer a premise shift
o Does the mature product take advantage of a
good platform?
• Delight customers but focus on profitability and scaling"Find the most
passionate customers
• Customers
o Awareness, Acquisition and Retention and ask what we can
Determine the cost of acquiring a customer,
prove the cost is less than amount
do to get them to invite
monetized 5 of their friends to
play."
• Company Chemistry
o Alignment of shared values
o Decision making process
Understand decision making making biases
o Define questions and goals "We should polish this
feature" vs "We should make new features"
o If the company wants to be different, be different
for the right reasons
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
4. Mobile: Art Progress
The new color scheme for
the user interface.
A cool teal and black color
scheme was chosen to
convey sophistication.
Completed Upcoming Goals
• Started UI design with wire frames from Game Designer. • Complete first pass of all wireframes
• Made a first pass on the layout and color scheme beginning of the week.
• Completed most of Art Style Guide
o The ASG ensures a consistent look and color scheme throughout the
whole game. Most importantly, the ASG ensures a positive user
experience and makes certain game mechanisms included
monetized features intuitive.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
5. Mobile: Art Progress
Latest
Game icons such as the CD,
which means create new
album, will have colors
inverted once player hovers
over the button.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
6. Mobile: Art Progress
Latest
The increased effectiveness
of the teal highlight over the
old navy blue can be seen
here.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
7. Mobile: Art Progress
Latest
The "get more" button is an
in app purchase option
allowing the player to buy
more game currency.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
8. Mobile: Art Progress
This screenshot
demonstrates one of
several game
mechanics which
allows for discovery,
curation and
competition for new
music. The player
turns into a fan and
consumer and the artist
gains exposure.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION
9. Desktop: Tech Progress
Completed
• Narrowed down cause of memory
leaks in graphics and physical
memory
• Found a new version of a module
that should significantly reduce the
problem, integrated upgrades
• Identified and began fixing 4 new
issues in IPC build
Goal
Alex studies the debugger and applies various tools to determine
• Find and fix the memory leak(s) the cause of the problem. We all feel sorry for Alex but he's
doing a great job analyzing the memory down to the last details
insuring we have a stable build.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION