The document provides an update on company operations, fundraising efforts, progress on art and technical aspects, and next steps. Key points include initiating an internship process, continuing engineer interviews, attending a seminar on company building, requesting review of a marketing strategy, delivering a game design document, and making progress on the mobile art interface and resolving desktop technical issues like memory leaks.

1. Update Week of April 2, 2012

2. Snapshot
Operations
• Initiated process to obtain interns from Cogswell
Polytechnical College
• Still interviewing engineers
Fundraising and Networking Efforts
• Game Dojos: Gus Tai's Seminar on Company Building
Progress
• (Mobile) Art
• (Desktop) Technical
Moving Forward
• Requested first draft of the marketing strategy be reviewed
for free by Donna Michaels, President & Founder of Loughlin/
Planning to have users test current
Michaels Group a strategic public relations and
interface (above) at our office next week.
communications firm which assisted WildFireApp.com.
• The Game Design Document which will help solidify the
vertical slice schedule will be delivered mid next week.
o Quentin McCollum has been revising the document
based on team suggestions and an interest in
monetization.
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3. Gus Tai
Company Formation Expert
Partner @ Trinity Ventures
Board Member @ Trion Worlds, Inc.
Key Ideas
• An investor's perspective on scalability
o Define what is necessary to be strategically
purchased
o Does the company offer a premise shift
o Does the mature product take advantage of a
good platform?
• Delight customers but focus on profitability and scaling"Find the most
passionate customers
• Customers
o Awareness, Acquisition and Retention and ask what we can
 Determine the cost of acquiring a customer,
prove the cost is less than amount
do to get them to invite
monetized 5 of their friends to
play."
• Company Chemistry
o Alignment of shared values
o Decision making process
 Understand decision making making biases
o Define questions and goals "We should polish this
feature" vs "We should make new features"
o If the company wants to be different, be different
for the right reasons
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4. Mobile: Art Progress
The new color scheme for
the user interface.
A cool teal and black color
scheme was chosen to
convey sophistication.
Completed Upcoming Goals
• Started UI design with wire frames from Game Designer. • Complete first pass of all wireframes
• Made a first pass on the layout and color scheme beginning of the week.
• Completed most of Art Style Guide
o The ASG ensures a consistent look and color scheme throughout the
whole game. Most importantly, the ASG ensures a positive user
experience and makes certain game mechanisms included
monetized features intuitive.
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5. Mobile: Art Progress
Latest
Game icons such as the CD,
which means create new
album, will have colors
inverted once player hovers
over the button.
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6. Mobile: Art Progress
Latest
The increased effectiveness
of the teal highlight over the
old navy blue can be seen
here.
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7. Mobile: Art Progress
Latest
The "get more" button is an
in app purchase option
allowing the player to buy
more game currency.
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8. Mobile: Art Progress
This screenshot
demonstrates one of
several game
mechanics which
allows for discovery,
curation and
competition for new
music. The player
turns into a fan and
consumer and the artist
gains exposure.
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9. Desktop: Tech Progress
Completed
• Narrowed down cause of memory
leaks in graphics and physical
memory
• Found a new version of a module
that should significantly reduce the
problem, integrated upgrades
• Identified and began fixing 4 new
issues in IPC build
Goal
Alex studies the debugger and applies various tools to determine
• Find and fix the memory leak(s) the cause of the problem. We all feel sorry for Alex but he's
doing a great job analyzing the memory down to the last details
insuring we have a stable build.
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