LinkedIn TechConnect 13: Level Up Your Content Marketing

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Jason Miller - Senior Manager, Content Marketing, Marketing Solutions at LinkedIn Dan Buczaczer - EVP, Creative Partnerships at VivaKi Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away. Live visual notes from the session done by our friends at ImageThink.

LinkedIn TechConnect 13: Level Up Your Content Marketing

LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar. Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss

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Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...

Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.

Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn: -- What content SMBs are actively searching for on social media -- How SMBs are using social media to inform finance-related decisions -- Best practices for finance marketers to impact SMB's decision making Use the information in this SlideShare presentation to start building relationships with these high-growth companies.

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