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How To Build A Prospecting Database From Scratch  online training for salespeople, marketers, agencies and consultants © Prospects To Go LLC 2010
Your Presenter: Lisa Bowen ,[object Object],[object Object],[object Object],[object Object]
Agenda for the Hour ,[object Object],[object Object],[object Object],[object Object]
Defining Your Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job Title/Job Function Few or Several Contacts per Company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Size Typical breakdown from zapdata.com/D&B
Geography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical breakdown from zapdata.com/D&B
Keyword/Psychographics
Keyword/Psychographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Example ,[object Object],[object Object],[object Object],[object Object]
Putting Together Demographics into a Prospect Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Size the Market ,[object Object],[object Object],[object Object]
Buying a List ,[object Object]
Email, postal, telemarketing lists ,[object Object],[object Object],[object Object]
How we used to talk about lists ,[object Object],[object Object]
7 Types of Lists Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compiled Lists- traditional
Compiled Lists-  high-level research
Compiled Lists –  user-generated content
Compiled Lists –  web-scraped content
Response Lists-  from publishers, associations, catalogs
Response Lists-  direct sales from web properties
Response Lists – aggregated/hybrid
Aggregated/Hybrid Lists  and some of their sources ,[object Object],[object Object],[object Object],[object Object]
Differentiation Shrinking Is the trend toward more lists becoming hybrids?
3 Ways to Acquire Lists Summary ,[object Object],[object Object],[object Object]
Same Data Can Be Available All 3 Ways compiled example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lists by Type tech names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lists by Type looking for top enterprise contacts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lists by Type looking for small companies, entrepreneurial ,[object Object],[object Object],[object Object]
Lists by Type looking for “people who get things done” in large companies ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Sources Searchable by Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Research Weapon ,[object Object],[object Object]
Steps to Analyze List Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting the Best List Source ,[object Object],[object Object],[object Object]
Strategies for Using Multiple Sources general advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List Price-Range Estimates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Volume Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jigsaw Volume Pricing Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DemandBase Volume Pricing Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building A Custom List ,[object Object],[object Object],[object Object],[object Object]
Be Careful How You Use E-Mail Lists ,[object Object],[object Object]
Learn from my mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Lisa Bowen www.prospectstogo.com 415-454-3400 [email_address]

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How to Build a Prospecting Database from Scratch 2010