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Introduction to Human Data Theory for Digital Economy

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Key ideas in this slide:
1) Knowledge about the theory of “Human Data World”
2) Examples about Data Product in real life
3) How to build a Data Product

Published in: Data & Analytics
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Introduction to Human Data Theory for Digital Economy

  1. 1. Introduction to Human Data Theory for Digital Economy How to build YOUR data-driven business in the dawn of Dataclysm ? http://BigDataVietnam.org
  2. 2. Key ideas in this slide: ● Knowledge about the theory of “Human Data World” ● Examples about Data Product in real life ● How to build a Data Product
  3. 3. Question 1: What is theory of “Human Data World” ?
  4. 4. 3 core ideas of the theory of “Human Data World” 1. Soft data of life ( the emotional needs ) E.g: Love experience, Job experience, Friendship ,... 2. Hard data of life ( the fundamental human needs ) E.g: Food, Security, Money, Job, Education, ... 3. Spiritual data of life ( the inner Self needs ) a. Belief: What do you believe in your life ? b. Mind: How do you see the World from your brain ? c. Life: What is the experience between you and your current reality ?
  5. 5. How Steve Jobs think about data ?
  6. 6. How Have Cell Phones Changed Over Time ?
  7. 7. How about our daily life
  8. 8. Digital Economy for Human in 21st Century
  9. 9. Human Needs → Data → Digital Service 1. Physiological needs: food 2. Safety needs: Financial security 3. Love and belonging: Friendship 4. Esteem: engage in a profession or hobby to gain recognition 5. Self-actualization: becomes a better one 1. Food + reviews 2. Financial data 3. User Profile Data 4. Education data 5. Networking data 1. Foody, Google,.. 2. Mobile banking 3. Facebook, Tinder 4. LinkedIn, Coursera 5. Facebook, LinkedIn
  10. 10. 1. Needs: Physiological needs + Safety needs + Esteem 2. Input: Food , User reviews (Experience) 3. Output: Foody
  11. 11. 1. Needs: Love and belonging or just Friendship 2. Input: Facebook Profile Data, GeoLocation, Browsing data 3. Output: Tinder
  12. 12. 1. Needs: Security (Job), Self-actualization, Networking 2. Input: career data, networking data, job, contact, .. 3. Output: LinkedIn
  13. 13. 1. Needs: Personalized Shopping Experience 2. Input: product data, shopping history, your interests,.. 3. Output: Amazon Ecommerce Platform
  14. 14. Data Product for Health ● Need: We need a good health ● Input: Our daily activity data → step tracking ● Output: sample step tracker app with report and virtual assistant
  15. 15. Key ideas for simple health analytics app 1. Step statistics data 2. Tracking user activity data 3. Provide information about good habits: favorite exercise programs
  16. 16. Key question 1: What is theory of “Human Data World” ?
  17. 17. What is theory of “Human Data World” ?
  18. 18. Question: Why is belief data the most important ?
  19. 19. Because data is experience And experience is data in our brain
  20. 20. How to build a Data Product 1. Identify your customer needs ( 3 core features) 2. Begin a list of basic questions ? E.g: What is output of my service 3. Start design thinking about your product: input, output, function
  21. 21. Human Data World Data-driven product Data-driven business YOU Big Data here
  22. 22. How to build a Data Product
  23. 23. Great book for references! (worth reading)
  24. 24. Summary for you ● Know the theory of “Human Data World” ● See some examples about data product in real life ● Steps to build a data product
  25. 25. References ● http://www.rfxlab.com ● http://www.bigdatavietnam.org ● https://www.oreilly.com/ideas/drivetrain-approach-data-products ● http://www.becomingminimalist.com/escaping-excessive-consumerism/ ● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html ● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/ ● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html ● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism- our-way-of-life-is-not-viable-1863278.html ● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664

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