1. Building Your Customer
Data Platform with LEO CDP
By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas)
My Email: trieu@leocdp.com
My Phone: +84-903122290
https://leocdp.com
2. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP
3. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP
9. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP
10. Customer Database
Evolution of Customer Data Management Technology
Microsoft Excel
1987 - now
1990s - now
Microsoft Access
MySQL
PostgreSQL
Oracle DBMS
2000s - now
Salesforce
SAP CRM
HubSpot Sales Hub
Sugar CRM
Zoho CRM
Odoo CRM
(2010s - now)
Segment.io
Salesforce CDP
Microsoft Dynamics 365
ActionIQ
Blueshift
Amplitude CDP
Hightouch CDP
Apache Unomi
A CDP with true heart, can be
export data as Excel, for free 😀
11. CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
CDP
CRM
CDP is not compete with CRM,
it's just a technology evolution
(1990s - 2020s)
(2010s - 2040s)
12. In LEO CDP, the system can store all data about customer
CDP