To be a kick-ass client, know specifically what you want from an agency and what you don't want. Listen to agency's ideas without interfering and let them do their job creatively. Provide a tight brief at the start and allow flexibility. Focus feedback on objectives rather than critique. Understand the agency's creative process and keep expectations realistic within market contexts.

1. How to be a Kick-Ass Client

2. Know What You Want

3. even better…
Know what youDon’t want

4. LISTEN

5. Let them do their job
When you have a dog ,
you don’t need to bark.
Inspire, with a tight brief &
let them loose to dream
That’s what you hired them for

6. Feed-In
rather than
Feed-back

7. Feed-In
rather than
Focus on
the Objective Feed-back

8. Feed-In
rather than
Feed-back
Comments must be
Laser-sharp & Actionable

9. Salvage ideas
before Kill
great ideas happen when someone
says how can we make it work

10. Learn How its made?
Understand how the agency operates, the creative process, development & production details

11. Be Realistic
Keep context of the market realities, Competitors & Challengers , Budgets, Timings

12. Congratulations !
you are now hereby
entitled to be a
KICK-ASS
Client

13. Thank you. Suleman Abdullah
Brand Strategist
That’s all for
now. @SCULEMAN