Vincent Dignan presented on growth hacking techniques for attracting users and customers. He began by defining growth hacking as scalable, repeatable, and predictable tactics focused on growth. He then outlined the main channels for user acquisition including social media, social news sites, content marketing, search engine optimization, and email marketing. For each channel, he provided examples of businesses that could benefit and specific tactics to employ. Throughout the presentation, he emphasized testing techniques across multiple channels, focusing resources on the most effective ones, and continually repeating and refining strategies.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Tips from an expert Internet marketer for interview. A product can be developed from the interview with 100% commission going to the expert, in return for promoting to their list.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
2
Table of Contents
Introduction
Chapter 1: Things to Do before Starting Marketing on Twitter
Chapter 2: Get Ready to Go Manual or Full Auto
Chapter 3: Twitter Marketing – Doing It Manually
Chapter 4: Manual Tweeting: Pros and Cons
Chapter 5: Finding the Right Niche Influence Leaders on Twitter
Chapter 6: Follow and Engage
Chapter 7: What Happens When You Reach High Engagement Levels?
Chapter 8: Optimizing Your Content
Chapter 9: Leverage the Power of Questions
Chapter 10: Twitter Marketing - Best Practices to Follow
Conclusion
Click Here :-- https://igli.me/str
Are you ready to DOMINATE ClickBank today? It’s About Time For You To Learn ClickBank Marketing Secrets! ClickBank is one of the granddaddies of digital product affiliate marketing. Throughout the years, ClickBank has spawned a large number of competitors, but nothing can beat the original. If you are looking for an affiliate program that offers digital products across a very wide range of niches, you can't go wrong with ClickBank!
A Proven, Step-By-Step Guide To Making Money Online!
Quick question: are you making money online? If not, or if you’re not earning as much as you’d like, then this special report have something for you. A step-by-step blueprint that is tested, proven, and makes money beautifully, today.
Here’s the deal, If you follow this plan to the letter, you will make the kind of money you got into internet marketing for. You’ll have an idiot-proof strategy that can be used “over and over” again, with which you can build a lucrative, sustainable business that you can be proud to talk about. Everything is covered, with step-by-step instructions.
Gerald
gerald-pilcher.com
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Introducing Clickbank Cash Cow Secrets - Monetize the World's Biggest Marketplace Today! Inside this ebook, you will discover topics about how to succeed in a clickbank business, soft skills applicable industry, 10 things anyone should know about clickbank, comparison of clickbank and other marketing strategies, 10 reasons why everybody should be on clickbank, the ultimate goal one should have when on clickbank, the most successful case studies, special places to go on clickbank for your product advertising and things you will need to know about hosting clickbank sites.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Tips from an expert Internet marketer for interview. A product can be developed from the interview with 100% commission going to the expert, in return for promoting to their list.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
2
Table of Contents
Introduction
Chapter 1: Things to Do before Starting Marketing on Twitter
Chapter 2: Get Ready to Go Manual or Full Auto
Chapter 3: Twitter Marketing – Doing It Manually
Chapter 4: Manual Tweeting: Pros and Cons
Chapter 5: Finding the Right Niche Influence Leaders on Twitter
Chapter 6: Follow and Engage
Chapter 7: What Happens When You Reach High Engagement Levels?
Chapter 8: Optimizing Your Content
Chapter 9: Leverage the Power of Questions
Chapter 10: Twitter Marketing - Best Practices to Follow
Conclusion
Click Here :-- https://igli.me/str
Are you ready to DOMINATE ClickBank today? It’s About Time For You To Learn ClickBank Marketing Secrets! ClickBank is one of the granddaddies of digital product affiliate marketing. Throughout the years, ClickBank has spawned a large number of competitors, but nothing can beat the original. If you are looking for an affiliate program that offers digital products across a very wide range of niches, you can't go wrong with ClickBank!
A Proven, Step-By-Step Guide To Making Money Online!
Quick question: are you making money online? If not, or if you’re not earning as much as you’d like, then this special report have something for you. A step-by-step blueprint that is tested, proven, and makes money beautifully, today.
Here’s the deal, If you follow this plan to the letter, you will make the kind of money you got into internet marketing for. You’ll have an idiot-proof strategy that can be used “over and over” again, with which you can build a lucrative, sustainable business that you can be proud to talk about. Everything is covered, with step-by-step instructions.
Gerald
gerald-pilcher.com
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Introducing Clickbank Cash Cow Secrets - Monetize the World's Biggest Marketplace Today! Inside this ebook, you will discover topics about how to succeed in a clickbank business, soft skills applicable industry, 10 things anyone should know about clickbank, comparison of clickbank and other marketing strategies, 10 reasons why everybody should be on clickbank, the ultimate goal one should have when on clickbank, the most successful case studies, special places to go on clickbank for your product advertising and things you will need to know about hosting clickbank sites.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
20 Epic CEO Quotes to Help You Conquer the WorldPGi
Need a little leadership motivation? These 20 epic motivational quotes for the world's greatest CEOs, including:
* Bill Gates
* Larry Page
* Marissa Mayer
* Howard Schultz
* Boland Jones
* and More
will help you get inspired and motivated to conquer the business world and achieve your goals.
More leadership tips and motivation at blog.pgi.com.
We provide content management solutions for scientific and academic conferences. Our mission is to maximize knowledge impact while at the same time minimising the burden of administrative tasks weighed on conference executives when organising conferences.
Our solutions are designed to maximize knowledge dissemination through web-based management facilities and cross device output channels. This means the management and distribution of scientific content for online audience, on-site and face-to-face delegates in sessions as well the distribution of content through mobile devices and digital hand-outs including USB flash drives and CDs.
The online solutions include website development, proceedings, presentation archives and knowledge repositories creation.
Our onsite management system comprises E-poster management for interactive touch screens, speaker presentation management and distribution for multiple session rooms as well digital signage for auto-running digital displays including conference schedule, floor plans and real time notifications.
Furthermore the solution is equipped with advanced management facilities including overviews, listings and search and filtering features, making the content findable, retrievable and shareable for the purpose it was created for.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Social Media Marketing Tips - Best Practice for Businesssociamigo
Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
CXO Global 100 - Taking Flight With TwitterJoe Topinka
In this webinar, hear from CXO Global 100 members Tom Cross and Evan Kirstel about their insights into how Twitter is changing the way companies and people engage.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Growth Hacking @ Sup de Pub International Track — part 2Maxime Pico
Slides of the second part of my lecture on Growth Hacking at Sup de Pub in December 2016. It covers: how to craft growth engines, funnels and customer lifecycles, the growth hacking methodology, A/B testing, different tactics and LOADS of tools that I love for content creation, distribution and automation.
Startup and Unicorn: What is product/market fit? Victor Lee
Every entrepreneur and startup aspire to be successful and hope to be a world changing company. The slides are about framework to make decision when things doesn't grow fast or what we say, hockey stick growth.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
How to attract humans: Vincent Dignan
1. A presentation by Vincent Dignan
@vincentdignan - Tweet me :-)
vincent@magnific.com
HOW TO ATTRACT
HUMANS
2.
3. Me:
150,000,000+ Total Pageviews
50 million+ unique visitors
100,000+ Likes/followers
50,000 client followers
1000’s of signups
Looking to coach founders,
get in touch: vincent@magnific.com!
4. AGENDA
- What is growth hacking?
- How to growth hack IRL/social
- Activity: Finding customers on Twitter
- Social news, content marketing, email
9. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
10. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
11. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
Read: http://bit.ly/songkickgrowthhack
12. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
Read “The Mom test” (I can send it to you)
13. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
14. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
- Specific
- Measurable
- Achievable
- Relevant
- Time-based
15. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
https://growthhackers.com/must-read/
16. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
7. Don’t sweat the small things on day one
17. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
7. Don’t sweat the small things on day one
8. Be a mixture of mad men & math men
18. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
7. Don’t sweat the small things on day one
8. Be a mixture of mad men & math men
9. Pour more resources into the one(s) that work
19. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
7. Don’t sweat the small things on day one
8. Be a mixture of mad men & math men
9. Pour more resources into the one(s) that work
10. Rinse & repeat - Think like Uber/Facebook/Buzzfeed/Genius
20. The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
2. You do not talk about growth hacking
3. Speak to customers & define messaging before you go viral
4. Investigate & map channels easiest - hardest
5. Set S.M.A.R.T. goals
6. Read the basics for your channel(s) on growthhackers.com
7. Don’t sweat the small things on day one
8. Be a mixture of mad men & math men
9. Pour more resources into the one(s) that work
10. Rinse & repeat - Think like the americans
21.
22. - IRL
- Social Media sites
- Social News sites
- Content
- SEO
- Email
6 main channels of user acquisition:
27. - Anything “sales” driven
- Business that rely on relationships
- A good first step if you don’t already
know where to find your users
IRL Types of businesses
28. Social Media:
1. Get a following
2. Broadcast to them
3. Reap the benefits
4. Profit?!?!?!?
29.
30.
31.
32. 1. Ideal User is critical
2. Who says Instagram gets no clickthroughs?
Read: https://blog.gleam.io/foundr/
http://austenallred.com/user-
acquisition/book/chapter/instagram/
5.
33. Businesses who may need Instagram
- Anything with a “product” that looks cool e.g.
fashion, technology, personal brand,
- Apps/Software/Platforms looking to get a
large (as in tens of thousands) userbase
37. Businesses who may need Facebook
- Anything with a “product” that you can
arbitrage sales in the same way as adwords
- This can include apps in certain situations
- Basically everyone to a certain extent
50. Twitter basics
1. Steal the good stuff, only RT compliments
2. Tweet the same (article) 5 times
3. Pictures most likely to be retweeted
4. Tweet lots: 50 - 100 tweets a day is fine
5. Tweetadder gets you followers literally today
51. Businesses who may need Twitter
- Apps/Software/Platforms looking to get a
large (as in tens of thousands) userbase
- Businesses where content is important
- Anyone looking to reach a certain job
title/location (basic demographics, Facebook
needed for complex targeting)
52. Businesses who may need Tumblr
- Anything youth orientated
- Anything aimed at America/worldwide and
youth orientated
- Fashion/music
53. Businesses who may need Pinterest
- Anything aimed at females 30+
- Anything that looks beautiful e.g. furniture,
fashion, weddings, etc
- Use Buffer to easily setup a pinning schedule
- Difficult to work out, so likely a big
opportunity here
54. 8. Social News 101
Posting to social news sites can bring users/customers
1. Hacker News - “Show HN”, technical blogposts
2. Producthunt - One-time posting for launches
3. Reddit - Content or feedback
4. Growthhackers.com - Blog posts on growth
56. Businesses who may need social news
- Anything where “tech” feedback is important
- Anything where techy early adopters are
important
- Apps/Software/Platforms looking to get a
large (as in tens of thousands) userbase can
seed initial users here
58. Content Marketing basics
1. Don’t be “business guy”
2. Know your audience
3. Write something people want to read
4. Distribute it on your own channels, measure
results
5. Distribute it on other peoples
59. 1. Read this: http://backlinko.com/viral-marketing
2. Go here: app.buzzsumo.com
11. How to come up with content marketing
ideas:
60. 11. This will come up with ideas for you:
http://www.portent.com/tools/title-maker
70. Businesses who may need content
- Anything where domain expertise is important
- Saas companies who don’t have sales people
- Authors, freelancers, contractors, designers,
etc
71. Bonus mosh! P.R. reading list
http://austenallred.com/user-acquisition/book/chapter/press/
http://startupworkout.com/traction-list/
Skyscraper content: http://backlinko.com/viral-marketing
10 ways to get press: http://pitchpigeon.com/blog/the-10-types-of-startup-press-release.html
https://blog.kissmetrics.com/overcome-content-distribution/
http://www.criminallyprolific.com/ - good blog posts on pr tactics
http://www.criminallyprolific.com/2014/02/6-steps-of-do-it-yourself-pr-why-you-dont-need-to-hire-a-firm/
Tech Press ideas: http://www.quora.com/Tech-News-and-Journalism/How-do-I-get-in-touch-with-tech-journalists
http://ovoice.net/32-places-can-submit-launching-startup/
http://www.beingpractical.com/2013/10/12/100-startup-directories-to-submit-your-startup-for-free/
72. 16. SEO is not dead - it just smells funny
1. If you hate yourself: theshortcutts.com/
2. Awesome SEO checklist:
clickminded.com/seo-checklist/
3. The best $50 you’ll ever spend:
startuplister.com/
4. Rank for your keyword?
senuke.com/xcr/
73. Businesses who may need SEO
- Content companies e.g. magazines, or user
generated content sites/forums
- Emerging markets e.g. 3d printing
87. Businesses who may need email mktg
- Anything where something is being sold
- Saas companies who don’t have sales people
- Authors, freelancers, contractors, designers,
etc