How to Apply a Product Mindset to Your Platform Team Tomorrow

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5 practical tips to apply for your platform team: 1. Don't build 2. Align with your company's strategy 3. Define and explain your team's value 4. Measure what matters 5. Iterate & celebrate your successes

How to Apply a Product Mindset to Your
Platform Team Tomorrow
by Jelmer Borst
PM Platform products @ Picnic Technologies

Ben Hunt-Davis
Will It Make The Boat Go Faster?

What is platform engineering?
Platform engineering is the discipline of designing and building toolchains and
workflows that enable self-service capabilities for software engineering organizations.

What is platform engineering?
Designing
Product Management
Building
Software Engineering
Toolchains
Internal or externals tools
Workflows
Adoption & process

Product mindset for your platform team
1 Do not build
Talk to your users instead
2 Align on your company's strategy
Understand how your team fits into the direction of the company
3 Define & explain your team's value
To upper management and product teams
4 Measure what matters
Ignore what does not
5 Iterate & celebrate successes

Example: Picnic's
Error Prone Support
Java, on top of Google's Error
Prone
~OpenRewrite
https://error-prone.picnic.tech

46:34
YouTube
StreamlininglargescaleJavadevelopment usingErr…
Usingstaticanalysistospotbugsinyourcodehasbecomeastaple
ofmodernJavadevelopment.Butwhatifwecantakethisoneste…

#1 Do not build
Talk to the CTO/CPO
Talk to your users:
Engineers
Technical leads/Engineering Managers/Architects
Product Managers

From ticketing to product
discovery
From feature requests to insights

Design your personas
Who are you building for?
For example: a team maintaining & improve the company's CI system.
Java
Steve
@ Payments
QA
Abby
@ Promotions
Mobile
Liza
@ Webstore

Chef, cooking for chefs
Kathy Korevec (VP Product @ Vercel)

Customer-facing PM
Focus: one goal
Platform PM
Build the right tools & workflows to achieve
the customer-facing PM's goal

Educate leadership
Why is it complex?
What makes software delivery hard?
What are bottlenecks that your users are facing?

Manage expectations
You will not make all teams 10x faster tomorrow
Long-term investment; high ROI
Don't use as excuse to go slow

#4 Measure what matters
Ignore everything else
Stop doing favours
It does not make the boat go faster? Don't do it!

"Just use DORA metrics"
Deployment Frequency
Lead Time for Change
Time to Restore Service
or: Mean Time to Restore (MTTR)
Change Failure Rate

Don't start with the metrics
Start with
Strategy: what problem are we trying to solve?
1.
Goals: what do we aim to achieve?
2.
Then: how can we measure it?

1 Measure to plan
(>6mo)
Product impact, mid-long term
e.g. issue lead time, % projects on-time
2 Measure for the board (3mo)
CEO/Finance; CTO/CPO
e.g. infrastructure cost, # changes
shipped
3 Measure to optimize
(1-3mo)
Verify your experiments
e.g. incident rate, # canary releases
4 Measure to operate
(1-2wk)
Observability for your product
e.g. uptime, error-rate
Source: Will Larson, lethain.com

How to use metrics
Build a habit to review metrics periodically
1.
Plan: every quarter
a.
Board: every quarter
b.
Optimize: every 2-4 weeks
c.
Operate: every week
d.
Build hypotheses why these metrics change
2.
Verify your hypotheses with your internal partners
3.
Slice & dice (segment) your metrics
4.
Align metrics with reality
5.

Don't skimp on adoption
Developer tools are not spaghetti

Share success stories
Regular updates on Slack
Maintain a changelog
Join all-hands to share wins
Encourage your users to share stories
Be transparent on your challenges

Product mindset for your platform team
Do not build
1.
Align on your company's strategy
2.
Define & explain your team's value
3.
Measure what matters
4.
Iterate & celebrate successes
5.

Thank you!
Twitter @japborst
LinkedIn /in/japborst

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How to Apply a Product Mindset to Your Platform Team Tomorrow

1. How to Apply a Product Mindset to Your Platform Team Tomorrow by Jelmer Borst PM Platform products @ Picnic Technologies

2. Ben Hunt-Davis Will It Make The Boat Go Faster?

4. Let's start a platform team

6. What is platform engineering? Platform engineering is the discipline of designing and building toolchains and workflows that enable self-service capabilities for software engineering organizations.

7. What is platform engineering? Designing Product Management Building Software Engineering Toolchains Internal or externals tools Workflows Adoption & process

8. Product mindset for your platform team 1 Do not build Talk to your users instead 2 Align on your company's strategy Understand how your team fits into the direction of the company 3 Define & explain your team's value To upper management and product teams 4 Measure what matters Ignore what does not 5 Iterate & celebrate successes

9. Example: Picnic's Error Prone Support Java, on top of Google's Error Prone ~OpenRewrite https://error-prone.picnic.tech

10.

11. 46:34 YouTube StreamlininglargescaleJavadevelopment usingErr… Usingstaticanalysistospotbugsinyourcodehasbecomeastaple ofmodernJavadevelopment.Butwhatifwecantakethisoneste…

12. #1 Do not build Talk to the CTO/CPO Talk to your users: Engineers Technical leads/Engineering Managers/Architects Product Managers

13. From ticketing to product discovery From feature requests to insights

14. Design your personas Who are you building for? For example: a team maintaining & improve the company's CI system. Java Steve @ Payments QA Abby @ Promotions Mobile Liza @ Webstore

15. Chef, cooking for chefs Kathy Korevec (VP Product @ Vercel)

16. #2 Align on your company's strategy

17. Productivity Hiring Scaling Reliability

18.

19.

20.

21. Customer-facing PM Focus: one goal Platform PM Build the right tools & workflows to achieve the customer-facing PM's goal

22. learnwardleymapping.com

23. Strategy Kernal Canvas - Chris Butler

24. #3 Define and explain your team's value

25. Internal partners

26. Design your personas Who are you building for? For example: a team maintaining & improve the company's CI system. Java Steve @ Payments QA Abby @ Promotions Mobile Liza @ Webstore

27. LocalTime / Optional

28. Educate leadership Why is it complex? What makes software delivery hard? What are bottlenecks that your users are facing?

29. Manage expectations You will not make all teams 10x faster tomorrow Long-term investment; high ROI Don't use as excuse to go slow

30. #4 Measure what matters Ignore everything else Stop doing favours It does not make the boat go faster? Don't do it!

31. "Just use DORA metrics" Deployment Frequency Lead Time for Change Time to Restore Service or: Mean Time to Restore (MTTR) Change Failure Rate

32. Don't start with the metrics Start with Strategy: what problem are we trying to solve? 1. Goals: what do we aim to achieve? 2. Then: how can we measure it?

33. 1 Measure to plan (>6mo) Product impact, mid-long term e.g. issue lead time, % projects on-time 2 Measure for the board (3mo) CEO/Finance; CTO/CPO e.g. infrastructure cost, # changes shipped 3 Measure to optimize (1-3mo) Verify your experiments e.g. incident rate, # canary releases 4 Measure to operate (1-2wk) Observability for your product e.g. uptime, error-rate Source: Will Larson, lethain.com

34.

35.

36. How to use metrics Build a habit to review metrics periodically 1. Plan: every quarter a. Board: every quarter b. Optimize: every 2-4 weeks c. Operate: every week d. Build hypotheses why these metrics change 2. Verify your hypotheses with your internal partners 3. Slice & dice (segment) your metrics 4. Align metrics with reality 5.

37. #5 Iterate & celebrate successes

38.

39.

40. Don't skimp on adoption Developer tools are not spaghetti

41.

42. Share success stories Regular updates on Slack Maintain a changelog Join all-hands to share wins Encourage your users to share stories Be transparent on your challenges

43.

44. Product mindset for your platform team Do not build 1. Align on your company's strategy 2. Define & explain your team's value 3. Measure what matters 4. Iterate & celebrate successes 5.

45. Thank you! Twitter @japborst LinkedIn /in/japborst

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