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Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
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Success in Asia is highly attractive, and fraught with challenges. What works in Western markets doesn't always apply to audiences in China. These markets ranging from the highly sophisticated, like Shanghai and Beijing, to those with 'Tier 3' millionaires who lack international experience.
This presentation covers surprising statistics on China and the pitfalls for foreign brands who fail to plan their China approach.
Originally presented by the China Way (http://thechinaway.com/) at Australia-China BusinessWeek 2015 Sydney