CHINA OUTBOUND TOURISM RESEARCH INSTITUTECurrent Situation of China’s    Outbound Tourism           Last Updated July 2012...
Growth of China’s Outbound TourismIn 2011, 70.3 million border-crossings from Mainland China have been recorded,          ...
In 2011 China ranked in third place as a global outbound tourism sourcemarket and will very likely overtake Germany and th...
The behavior and tendency among wealthy Chinese outbound tourists, shows thatthe typical wealthy Chinese outbound traveler...
The amount of over 70 million trips made by Chinese Mainland tourists to foreigncountries and regions represent 1.2 times ...
Highlights from COT in the first half of 2012• The US has shortened the visa application process since February, increasin...
CHINA OUTBOUND TOURISM RESEARCH INSTITUTECOTRI China Outbound Tourism Research Institute is the worlds leading independent...
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Current situation of China's outbound tourism

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Figures and news on China's outbound tourism for the first half of 2012.

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Current situation of China's outbound tourism

  1. 1. CHINA OUTBOUND TOURISM RESEARCH INSTITUTECurrent Situation of China’s Outbound Tourism Last Updated July 2012 An information offered by COTRIChina Outbound Tourism Research Institute desk1@china-outbound.com www.china-outbound.com
  2. 2. Growth of China’s Outbound TourismIn 2011, 70.3 million border-crossings from Mainland China have been recorded, an increase of more than 20% compared to 2010.In the first half of 2012 the figure continued to rise by almost 20% compared to the same period last year, reaching 38.6 million border-crossings. China Outbound Tourism Chinese million border-crossingsTravellers For 1995-2012 in International Source: COTRI, CNTA, CTA 70,3 80,0 57,4 41,0 45,8 47,5 38,6 28,9 31,0 34,5 32,0 16,6 20,2 7,1 7,6 8,2 8,4 9,2 10,5 12,1 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1st 2011 1st 2012 Half Half COTRI 2011 2012 Est. www.china-outbound.com
  3. 3. In 2011 China ranked in third place as a global outbound tourism sourcemarket and will very likely overtake Germany and the USA in 2012 or 2013. Rankingas the seventh-biggest source market in 2005, China has since leftbehind, respectively, Italy, Japan, France and the United Kingdom.The international tourism spending of Chinese consumers for 2011 reached 69 billionUSD, a massive increase on the 55 billion USD spent by Chinese tourists in 2010.Furthermore, in 2011 there was an 91% increase of the amount Chinese travellersspent on shopping. Moreover an average of € 813 (US$ 1,011) is spent on tax-freegoods on each trip. From: UNWTO Tourism Highlights, 2012 Edition www.china-outbound.com
  4. 4. The behavior and tendency among wealthy Chinese outbound tourists, shows thatthe typical wealthy Chinese outbound traveler goes on holiday 2-3 times a year, for anaverage of 5-8 days and traveling in a group of 3-10 persons. While shopping is still one of the main motivation for taking the overseas travel, more experience-demanding activities and exotic destinations are gaining popularity among more and more well-travelled tourists. www.china-outbound.com
  5. 5. The amount of over 70 million trips made by Chinese Mainland tourists to foreigncountries and regions represent 1.2 times the number of US citizens going to foreigncountries in 2011 and 3.5 times the number of Japanese citizens going abroad. From: chinadaily.com.cn www.china-outbound.com
  6. 6. Highlights from COT in the first half of 2012• The US has shortened the visa application process since February, increasing thenumber of Chinese tourists to the US by 30 percent year-on-year in the firstquarter of 2012. Japan and South Korea have also offered more favorable visapolicies for Chinese travelers since last year.• Seville and the Chinese Embassy in Spain signed a cooperation agreement whichproclaimed Seville as the first “Chinese Friendly City” in Europe. Seville wantsto “increase the number of Chinese tourists visiting the city by making them feel asif they were at home, turning the city into a priority destination for them”.The agreement was fostered by Chinese Friendly International (CFI), a recentlycreated company which aims to prepare destinations and professionals worldwidefor the arrival of Chinese Tourists. CFI works in partnership with COTRI . www.china-outbound.com
  7. 7. CHINA OUTBOUND TOURISM RESEARCH INSTITUTECOTRI China Outbound Tourism Research Institute is the worlds leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.Established: 2004Director: Prof. Dr. Wolfgang Georg ArltHeadquarter: Heide/GermanyChina office: BeijingCOTRI Headquarter Germany COTRI China OfficeFritz-Thiedemann Ring 20 101/2B Gui Gu Liang Cheng25746 Heide, Germany 1 Nong Da Nan RdFax +49 481 8555 121 Beijing 100084, P.R. of ChinaPhone +49 481 8555 523 Phone +86 13 4260 3672info@china-outbound.com china@china-outbound.com www.china-outbound.com

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