COTRI China Outbound Tourism Research Institute is the
world's leading independent research institute for
information, tra...
COTRI OFFERS
Market Research

Consultancy

COTRI has been conducting market research into China‘s
outbound tourism for int...
SELECTED COTRI CUSTOMERS

WHAT THEY SAY...
C.O.M.I. is fabulous, the forecasts
were there [...]. Impressive, you see a
lot...
COTRI AROUND THE WORLD

CONTACTS
COTRI Headquarter Germany
Prof. Dr. Wolfgang Georg Arlt
Director
Fritz-Thiedemann-Ring 20...
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ITB 2014 flyer

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COTRI´s flyer for ITB

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ITB 2014 flyer

  1. 1. COTRI China Outbound Tourism Research Institute is the world's leading independent research institute for information, training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market. Since 2004 COTRI has been supporting local, regional, national and international private and public tourism service providers and retailers all over the world. COTRI‘s head office is located in Heide/Germany, with Chinese offices in Beijing, Shanghai and Guangzhou and COTRI Country Partners covering more than 30 countries across the globe. Special ITB BERLIN 2014 OFFER: 360 Degree Chinese Outbound Market Package Understand—Adapt—Train—Communicate Market Analysis—report on current China Outbound Tourism situation in region/branch Data Mining—report on current image of product/region in Chinese social media & published media Consultancy—Analysis of existing or planned products and recommendations in presentation and workshop Training & Certification—CTW Chinese Tourist Welcome Online Training and CTW Quality Label COTRI Director Prof. Dr. Arlt and COTRI Country Partner Marcel Noë (Mauritius) with participants of CTW Training (Feb. 2014) Communicating with the market—Posts on Sina Weibo „V“ account and Chinese language company portrait on ChineseTouristWelcome.cn COTRI AT ITB BERLIN 2014 ITB Congress Panel Discussion: "Data and developments of the international tourism generated in Asia with a focus on China and other Asian BRIC countries" Panel: Prof. Dr. Wolfgang Georg Arlt (COTRI) (Chair), Prof. Jaume Guia (INSETUR, COTRI Country Partner Spain), Prof. Kevin Hannam (Leeds Met, UK), Mrs. Sabrina Seeler M.A. (Institute for Management and Tourism, Germany) Wednesday 5th March 2014, 13:00 – 13:45 Hall 4.1, Regensburg Room ITB Hospitality Day: “Quality The Chinese Way: How China´s second wave of tourists challenges hoteliers anew” Chair: Prof. Dr. Wolfgang Georg Arlt (COTRI) Thursday 6th March 2014, 12:15-13:15 Hall 7.1b, London Auditorium Visit COTRI at ITB Berlin 2014 March 5-9 2014, Hall 11.1, Stand 107 Phone +49 176 6234 9838 Contact COTRI Office: Phone +49 481 8555 523, email: info@china-outbound.com Upcoming: COTTM China Outbound Travel and Tourism Market 2014, Beijing/China April 9-11 2014 Join: COTRI & Dragon Trail Virtual China Outbound Tourism Conference—20 hours across the globe, May 19 2014 www.china-outbound.com
  2. 2. COTRI OFFERS Market Research Consultancy COTRI has been conducting market research into China‘s outbound tourism for international customers since 2004. By combining desk-top research, the content of the extensive COTRI database, expert interviews, focus groups, online and offline questionnaires, data mining in China‘s social media and published media and other methods in a culture-appropriate way, meaningful results can be achieved and can form reliable foundations for investment and market development decisions. The „typical“ Chinese outbound traveller exists no more, only a deep understanding of the different segments of the Chinese tourism source market will result in successful and sustainable interaction with Chinese customers. Based on 30 years experience in China‘s tourism development, a well-developed network of experts and tourism industry leaders inside and outside of China, COTRI is able to look at products, services and projects from a Chinese traveller‘s point of view. CTW Training Programme Quantitative Outbound Tourism Data Reliable quantitative data for the Chinese outbound market is not easy to find. Chinese and destination statistics almost never match, averages hide substantive differences existing between regional, sectoral and socio-demographic market segments. In close cooperation with research institutions around the world, COTRI offers data series which provide the best available numbers for destinations, branches of tourism, leisure and retail industry and selected target groups in standardised or customised form. The first stage of the CTW programme is the Chinese Tourist Welcome Training Programme, which provides individuals deep insights into the development of China’s outbound tourism and the expectations and needs of Chinese outbound travellers both through online and face-to-face training courses. Successful participants can gain certification as Chinese Tourist Welcome Quality Host. CTW Destination Label CTW Quality Label The second stage of the CTW programme enables companies and organisations to analyse services with regard to their suitability for Chinese travellers and to develop an action plan for improvement. Successful applicants receive the Chinese Tourist Welcome Quality Label. The third stage of the CTW programme puts a whole city or region on the world map as a place that welcomes Chinese tourists. Marketing Organisations of destinations which are home to CTW Quality Label service providers can apply for the Chinese Tourist Welcome Destination Label. C.O.M.I. ChinaTourismFacts.com China Outbound Market Intelligence (C.O.M.I.) provides in-depth market intelligence, insights and background information about current and future developments of the Chinese outbound tourism market. C.O.M.I. includes both quantitative and qualitative analyses and forecasts. C.O.M.I. is published quarterly in electronic format. Each issue also features the latest China Outbound Tourism Index numbers, provided by the members of the COTRI China Outbound Tourism Experts Panel. COTRI is offering the first online library on information about tourism in, to and from China. More than 1,000 scientific papers, press articles, statistics, presentations, databases and other information sources are available for download and study at ChinaTourismFacts.com. Covered are Chinese outbound, inbound and domestic tourism as well as China’s tourism industry, tourism policies and insights into the Chinese society and culture. New content is constantly being added. For more information, please contact COTRI at desk4@china-outbound.com. www.china-outbound.com
  3. 3. SELECTED COTRI CUSTOMERS WHAT THEY SAY... C.O.M.I. is fabulous, the forecasts were there [...]. Impressive, you see a lot in the press, but that is not very substantial, C.O.M.I. is a one stop venue for China information. Alastair Morrison, CEO at Belle Tourism International COTRI has provided Mercedes-Benz Travel with invaluable services based on focused research, profound analysis and implementation-orientated recommendations, helping us to develop our offer for the Chinese outbound tourism market. Thomas Eisenbarth, Mercedes-Benz Travel COTRI IN THE PRESS Prof. Dr. Arlt‘s Forbes Blog on Chinese International Tourism at http://www.forbes.com/sites/profdrwolfganggarlt/ www.china-outbound.com Taking the CTW course has opened my mind and I feel I’ve achieved a better understanding of the Chinese travelers now!” Mark Perana – West Coast Surf school, New Zealand
  4. 4. COTRI AROUND THE WORLD CONTACTS COTRI Headquarter Germany Prof. Dr. Wolfgang Georg Arlt Director Fritz-Thiedemann-Ring 20 25746 Heide Germany Phone +49 481 85 55 523 Email info@china-outbound.com COTRI Office Shanghai COTRI Headquarter Beijing Mrs. Johanna Vos Head of China Office Suite 412 Lido Office Tower Bld. 6 Jiangtai Rd., Chaoyang Beijing 100004 / P.R. of China Phone +86 158 111 95034 Email vos@china-outbound.com Suite 1512 Shui On Plaza 333 Huaihai Rd. Shanghai 20002 COTRI Office Guangzhou Suite 2412 South Tower World Trade Center 371-375 Huanshi East Rd. Guangzhou 510095 COTRI COUNTRY PARTNERS Amplify Me: andrea@amplifyme.com.au JiN Journeys Peru: awirz@jinperu.com AMSTAR: ctrainer@amstarmexico.com Marlin Productions: marcellindsay@yahoo.fr Binti Safaris: margaret@bintisafaris.com PLAN IT AZ: chinaconsult@planitaz.com PLAN IT AZ Riordan‘s Travel: Jim.Deegan@ul.ie Capela Training: gary.grieve@capelatraining.com Rossetto Solutions: arossetto@chinitalia.com CEATM: info@ceatm.org Strathearn Green: mark.gaffney@strathearngreen.com Digital Innovation Asia: diasiatourism@yahoo.com HoteliTour: claude@claudebenard.com ToolBox: office@toolboxtravel.fi Insetur: jaume.guia@udg.edu Vation Ltd: zane@vation.co.nz www.china-outbound.com

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