A Visual Guide to GDPR for Marketers
•
1 like•239 views
The GDPR document outlines key requirements for marketers including obtaining consent through simple forms, complying with requests to delete or access personal data, providing data portability, securing personal information that identifies EU individuals, and taking strong security measures to protect user data, with enforcement of these requirements beginning May 25, 2018.
Report
Share
Report
Share
Download to read offline
Recommended
Deals for Data - alliances in the digital economy
Lecture presentation: data drives the alliances narrative in the digital economy. What to keep in mind when trying to stitch an alliance for accessing data or sharing it.
California Consumer Privacy Act: What your brand needs to know
The California Consumer Privacy Act (CCPA) is landmark data privacy legislation that takes effect on January 1, 2020. It gives California residents expanded rights over their personal data collected by businesses. These include the right to know what data is collected and how it is used, the right to say no to the sale of personal data, and the right to access and delete personal data. The CCPA applies to for-profit businesses that collect personal data of California residents and meet certain revenue or data thresholds. Non-compliance can result in fines of up to $7,500 per violation. Companies need to audit their data practices, get proper consent, and update privacy policies to comply with the CCPA.
GDPR: Data protection rights and wrongs
A talk from Jason Turner and Matt Donnelly about the General Data Protection Regulation from NUX Newcastle on Thursday 22 March 2018.
Data privacy presentation
This is a presentation comparing the high level differences between the General Data Protection Regulation (GDPR) of the european union and the recently enacted California Consumer Privacy Act (CCPA). The presentation covers topics such as recent events in data privacy, who must comply with the laws, what is considered personal information, and requirements that organizations must follow under both laws.
California Consumer Privacy Act - What You Need To Know
The California Consumer Privacy Act (AB 375, or CCPA for short) is a law passed by California’s state legislature in June of 2018. The new law will likely have major implications for organizations that obtain, process, or store the personal data of any California resident.
Privacy, Policy, and Encryption
This document defines several key laws and terms related to privacy and data security. The Graham-Leach-Bliley Act regulates how financial institutions can use customer data. The Health Insurance Portability and Accountability Act aims to protect medical records. The Children's Online Privacy Protection Act regulates collecting data from children under 13. The Federal Electronic Signature in Global and National Commerce Act validates electronic signatures. Encryption scrambles electronic data during transmission. The Payment Card Industry sets standards for securely handling payment card information.
Are You Prepared For a Data Breach
This document provides an overview of data security best practices for companies. It discusses who is responsible for most data breaches (outsiders and state-affiliated actors), how they carry out breaches (hacking, stolen credentials, malware, social attacks), and common tools used (trojans, botnets, phishing, drive-by infections, backdoors, keyloggers). It recommends that companies assess their current data security by mapping data, conducting audits, and evaluating legal compliance. It also advises implementing changes such as limiting data collection and access, using robust passwords, secure disposal policies, training, and audits. Companies should modify practices to comply with relevant laws and create breach response plans to investigate and notify consumers
2020 Legal Update on Digital Access Cases with Lainey Feingold
This webinar will be presented by Lainey Feingold, an internationally recognized disability rights lawyer and public speaker and pioneer of Structured Negotiation. Lainey is known for negotiating landmark accessibility agreements, many described in her book, Structured Negotiation, A Winning Alternative to Lawsuits. In this webinar, Lainey will take us through key cases, court decisions, government agency activity, settlements, and other recent developments in the digital accessibility legal landscape.
Recommended
Deals for Data - alliances in the digital economy
Lecture presentation: data drives the alliances narrative in the digital economy. What to keep in mind when trying to stitch an alliance for accessing data or sharing it.
California Consumer Privacy Act: What your brand needs to know
The California Consumer Privacy Act (CCPA) is landmark data privacy legislation that takes effect on January 1, 2020. It gives California residents expanded rights over their personal data collected by businesses. These include the right to know what data is collected and how it is used, the right to say no to the sale of personal data, and the right to access and delete personal data. The CCPA applies to for-profit businesses that collect personal data of California residents and meet certain revenue or data thresholds. Non-compliance can result in fines of up to $7,500 per violation. Companies need to audit their data practices, get proper consent, and update privacy policies to comply with the CCPA.
GDPR: Data protection rights and wrongs
A talk from Jason Turner and Matt Donnelly about the General Data Protection Regulation from NUX Newcastle on Thursday 22 March 2018.
Data privacy presentation
This is a presentation comparing the high level differences between the General Data Protection Regulation (GDPR) of the european union and the recently enacted California Consumer Privacy Act (CCPA). The presentation covers topics such as recent events in data privacy, who must comply with the laws, what is considered personal information, and requirements that organizations must follow under both laws.
California Consumer Privacy Act - What You Need To Know
The California Consumer Privacy Act (AB 375, or CCPA for short) is a law passed by California’s state legislature in June of 2018. The new law will likely have major implications for organizations that obtain, process, or store the personal data of any California resident.
Privacy, Policy, and Encryption
This document defines several key laws and terms related to privacy and data security. The Graham-Leach-Bliley Act regulates how financial institutions can use customer data. The Health Insurance Portability and Accountability Act aims to protect medical records. The Children's Online Privacy Protection Act regulates collecting data from children under 13. The Federal Electronic Signature in Global and National Commerce Act validates electronic signatures. Encryption scrambles electronic data during transmission. The Payment Card Industry sets standards for securely handling payment card information.
Are You Prepared For a Data Breach
This document provides an overview of data security best practices for companies. It discusses who is responsible for most data breaches (outsiders and state-affiliated actors), how they carry out breaches (hacking, stolen credentials, malware, social attacks), and common tools used (trojans, botnets, phishing, drive-by infections, backdoors, keyloggers). It recommends that companies assess their current data security by mapping data, conducting audits, and evaluating legal compliance. It also advises implementing changes such as limiting data collection and access, using robust passwords, secure disposal policies, training, and audits. Companies should modify practices to comply with relevant laws and create breach response plans to investigate and notify consumers
2020 Legal Update on Digital Access Cases with Lainey Feingold
This webinar will be presented by Lainey Feingold, an internationally recognized disability rights lawyer and public speaker and pioneer of Structured Negotiation. Lainey is known for negotiating landmark accessibility agreements, many described in her book, Structured Negotiation, A Winning Alternative to Lawsuits. In this webinar, Lainey will take us through key cases, court decisions, government agency activity, settlements, and other recent developments in the digital accessibility legal landscape.
Privacy and Security in Mobile E-Commerce
In this presentation, FMC’s Timothy Banks describes the important issues to consider when thinking about privacy and security in mobile e-commerce. The presentation includes a discussion of the following topics:
- Outlines for M-Commerce
- Overview of Guidelines
- Special Issues (address book information, online behavioral tracking and analytics, geolocation data, children, and ongoing emerging issues)
- Transparency and Accountability in Design (consent, representations and disclaimers and applying Canada’s Anti-Spam Legislation)
- The three dimensions of M-Commerce
How the FTC Wants You to Change Your Shopping App to be Legal
The document summarizes concerns from the Federal Trade Commission (FTC) about shopping apps that offer price comparison, deals collection, payment processing, or other shopping functions. The FTC found that many apps did not provide sufficient pre-download information about how payment disputes would be handled or how consumer data would be collected and shared. The FTC also noted that privacy policies for these apps often used vague language without clearly explaining what data is collected and how it will be used or shared with third parties. Apps were advised to more clearly disclose data practices and security measures to consumers.
GDPR FAQ'S
As a follow up to our recent GDPR event, we have compiled a few frequently asked questions and answers to help you further understand what is expected when GDPR is introduced on the 25th May 2018.
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
Privacy Needs to be Personal
This document discusses privacy and data protection. It summarizes views on privacy from Westin and Solove, describing Westin's view that privacy is about individual rights and Solove's view that privacy violations can cause four categories of harms. It also summarizes the key aspects of the European Union's General Data Protection Regulation (GDPR), including fines of up to 4% of global revenue for noncompliance. Finally, it outlines the main rights and requirements for businesses under California's new Consumer Privacy Act, such as the right to access personal data and to have it deleted.
New York Marketo User Group Meetup: GDPR for Marketers - DECODED 6.15.18
This presentation covers the basics of the GDPR regulation as they relate to marketers and more specifically, what needs to be setup in Marketo.
For more information, recording and related resources, go to: romanoff.live/gdpr-decoded-ss
Download GDPR processing infographic: romanoff.live/gdpr-infographic
Or click through to our GDPR resources center: romanoff.live/gdpr-center-s
Presenters:
Inga Romanoff, Marketo User Group Leader | CEO Romanoff Consultants
Jessica Kao, Silicon Valley MUG Co-Leader | Director, Client Services at Digital Pi
altchiler llc grimes investigative area press release
Grimes LLC, an intellectual property law firm, and former prosecutor Robert Altchiler have launched a new White Collar, Regulatory Compliance and Internal Investigations practice area. The new practice area will help clients investigate, monitor, and prevent regulatory issues, as well as develop compliance programs. Chuck Grimes, Managing Partner of Grimes LLC, commented that the new practice area solidifies their commitment to meeting all client needs, and that Robert Altchiler brings considerable expertise to the firm.
Electronic Communications Act (2000)
The Electronic Communications Act 2000 aims to build confidence in electronic commerce in the UK by creating a legal framework to ensure security and trust in online transactions. It does this by addressing cryptography, facilitating e-commerce, and regulating telecommunications licenses. The act was needed because electronic commerce had grown rapidly, with over 90% of UK businesses having internet access and many engaging in online ordering and payments, requiring certainty that digital communications are secure and unaltered.
What Is E Commerce
E-commerce relates to buying and selling goods and services electronically over the internet or intranets. It includes processes like e-sourcing, e-tendering, e-evaluation, and e-auctions. E-commerce reduces distances, encourages competition by allowing thorough research, and has led to new job opportunities and companies being established or expanding their business models. It also increases convenience for consumers and dependence on the internet for everyday tasks. However, privacy and security are ongoing issues as websites may collect and sell personal information, and theft of financial and identity information is still possible without proper authentication of transactions. Initiatives are underway to provide more government services electronically as well.
Aleksandr Yampolskiy Presentation
The document summarizes a presentation about privacy and e-commerce. It discusses how personal information is readily available online, definitions of privacy and security, why people disclose information, challenges of privacy in e-commerce including third party data sharing, and recommendations for companies to strengthen privacy such as simplifying data collection, access controls, legal agreements, and making privacy a strategic goal.
IT Business Law Assignment Help
Business Law and case study Assignment Help on Intellectual Property Law, Cyber Law, Contract Law, Tort Law, Data Protection Law.
Online Privacy and Your Company
Online privacy is important for building customer trust. Consumers care deeply about how their personal information is collected and used. Many factors influence consumer decisions, including privacy policies and how information is protected. Lack of privacy protections negatively impacts e-commerce. While the U.S. has some privacy laws, other countries like Australia and EU members have stronger protections that can affect international companies. Chief privacy officers and following best practices help companies address these issues.
Automotive sales crashing into data? Driving customer engagement & growth in...
Kimon Zorbas, director DBCG and former-VP of IAB Europe looks at using data in Europe for marketers at IgnitionOne's European Automotive Summit, June 2014
Linked in policy primer mwilson
When users join LinkedIn, they agree to a legally binding user agreement that allows LinkedIn to collect personal information including their name, job details, and activities on and off the LinkedIn platform. LinkedIn uses this information for marketing, advertising, and sales purposes. They also track users' behavior through technologies like log files, cookies, and device/location data. While LinkedIn claims it prioritizes users' trust, its policies grant it broad rights to users' data and content without compensation. Users must review numerous privacy and data policies to understand how LinkedIn collects and uses their information for commercial gain.
GDPR- GENERAL DATA PROTECTION REGULATION
The document provides an overview of the General Data Protection Regulation (GDPR). It discusses key aspects of GDPR such as what it is, who it applies to, lawful bases for processing data, data subject rights, and steps for achieving compliance. Specifically, GDPR is a new EU privacy law that gives more control to individuals over their personal data and imposes fines on companies that don't comply. It applies broadly to any organization that handles EU citizens' data.
GDPR- GENERAL DATA PROTECTION REGULATION
The document provides an overview of the General Data Protection Regulation (GDPR). It discusses key aspects of GDPR such as what it is, who it applies to, lawful bases for processing data, data subject rights, and steps for achieving compliance. Specifically, GDPR is a new EU privacy law that gives more control to individuals over their personal data and imposes fines on companies that don't comply. It applies broadly to any organization that handles EU citizens' data.
GDPR: Are you EU Compliant?
The General Data Protection Regulation (GDPR) is a regulation scheduled to be enacted on May 25, 2018. It is designed to protect the privacy and rights of EU citizens, no matter where they are in the world. These slides cover the basics of these regulations and how you can make sure you are EU compliant.
Things to know about GDPR in 2018
General Data Protection Regulation specifies how customers data can be used and protected. The primary objective of the GDPR is to give citizens control of their personal data. Failing to comply with GDPR can cost you 4% of global turnover or €20 million or whichever is greater.
GDPR Whitepaper
On 25 May 2018, the EU’s General Data Protection Regulation
(GDPR) came into effect and applies to all businesses – regardless of size - operating in the U.K., as well as all businesses outside the EU that collect or process the data of EU citizens and residents.
The purpose of this document is threefold:
1: Introduce the GDPR and highlight key pieces of the legislation
that should be front-of-mind for business owners
2: Lay out a path for businesses to follow to ensure compliance
by May 2018
3: Address questions put forward by businesses that completed
our GDPR survey
Gdpr in a nutshell
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
GDPR - what you need to know
1) The new GDPR laws taking effect in May 2018 will give users more control over their personal data and require businesses to be more transparent in how they collect and use personal data.
2) All businesses that collect any personal data, whether small or large, will need to be compliant with GDPR by May 25, 2018. Non-compliance can result in fines of up to 20 million euros or 4% of global turnover.
3) Businesses need to audit what personal data they hold, where it was collected from, who they share it with, obtain user consent for data use, update their privacy policies and marketing practices, and be prepared to respond to data breaches within 72 hours to be compliant with
NetSquared London - GDPR for charities
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
More Related Content
What's hot
Privacy and Security in Mobile E-Commerce
In this presentation, FMC’s Timothy Banks describes the important issues to consider when thinking about privacy and security in mobile e-commerce. The presentation includes a discussion of the following topics:
- Outlines for M-Commerce
- Overview of Guidelines
- Special Issues (address book information, online behavioral tracking and analytics, geolocation data, children, and ongoing emerging issues)
- Transparency and Accountability in Design (consent, representations and disclaimers and applying Canada’s Anti-Spam Legislation)
- The three dimensions of M-Commerce
How the FTC Wants You to Change Your Shopping App to be Legal
The document summarizes concerns from the Federal Trade Commission (FTC) about shopping apps that offer price comparison, deals collection, payment processing, or other shopping functions. The FTC found that many apps did not provide sufficient pre-download information about how payment disputes would be handled or how consumer data would be collected and shared. The FTC also noted that privacy policies for these apps often used vague language without clearly explaining what data is collected and how it will be used or shared with third parties. Apps were advised to more clearly disclose data practices and security measures to consumers.
GDPR FAQ'S
As a follow up to our recent GDPR event, we have compiled a few frequently asked questions and answers to help you further understand what is expected when GDPR is introduced on the 25th May 2018.
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
Privacy Needs to be Personal
This document discusses privacy and data protection. It summarizes views on privacy from Westin and Solove, describing Westin's view that privacy is about individual rights and Solove's view that privacy violations can cause four categories of harms. It also summarizes the key aspects of the European Union's General Data Protection Regulation (GDPR), including fines of up to 4% of global revenue for noncompliance. Finally, it outlines the main rights and requirements for businesses under California's new Consumer Privacy Act, such as the right to access personal data and to have it deleted.
New York Marketo User Group Meetup: GDPR for Marketers - DECODED 6.15.18
This presentation covers the basics of the GDPR regulation as they relate to marketers and more specifically, what needs to be setup in Marketo.
For more information, recording and related resources, go to: romanoff.live/gdpr-decoded-ss
Download GDPR processing infographic: romanoff.live/gdpr-infographic
Or click through to our GDPR resources center: romanoff.live/gdpr-center-s
Presenters:
Inga Romanoff, Marketo User Group Leader | CEO Romanoff Consultants
Jessica Kao, Silicon Valley MUG Co-Leader | Director, Client Services at Digital Pi
altchiler llc grimes investigative area press release
Grimes LLC, an intellectual property law firm, and former prosecutor Robert Altchiler have launched a new White Collar, Regulatory Compliance and Internal Investigations practice area. The new practice area will help clients investigate, monitor, and prevent regulatory issues, as well as develop compliance programs. Chuck Grimes, Managing Partner of Grimes LLC, commented that the new practice area solidifies their commitment to meeting all client needs, and that Robert Altchiler brings considerable expertise to the firm.
Electronic Communications Act (2000)
The Electronic Communications Act 2000 aims to build confidence in electronic commerce in the UK by creating a legal framework to ensure security and trust in online transactions. It does this by addressing cryptography, facilitating e-commerce, and regulating telecommunications licenses. The act was needed because electronic commerce had grown rapidly, with over 90% of UK businesses having internet access and many engaging in online ordering and payments, requiring certainty that digital communications are secure and unaltered.
What Is E Commerce
E-commerce relates to buying and selling goods and services electronically over the internet or intranets. It includes processes like e-sourcing, e-tendering, e-evaluation, and e-auctions. E-commerce reduces distances, encourages competition by allowing thorough research, and has led to new job opportunities and companies being established or expanding their business models. It also increases convenience for consumers and dependence on the internet for everyday tasks. However, privacy and security are ongoing issues as websites may collect and sell personal information, and theft of financial and identity information is still possible without proper authentication of transactions. Initiatives are underway to provide more government services electronically as well.
Aleksandr Yampolskiy Presentation
The document summarizes a presentation about privacy and e-commerce. It discusses how personal information is readily available online, definitions of privacy and security, why people disclose information, challenges of privacy in e-commerce including third party data sharing, and recommendations for companies to strengthen privacy such as simplifying data collection, access controls, legal agreements, and making privacy a strategic goal.
IT Business Law Assignment Help
Business Law and case study Assignment Help on Intellectual Property Law, Cyber Law, Contract Law, Tort Law, Data Protection Law.
Online Privacy and Your Company
Online privacy is important for building customer trust. Consumers care deeply about how their personal information is collected and used. Many factors influence consumer decisions, including privacy policies and how information is protected. Lack of privacy protections negatively impacts e-commerce. While the U.S. has some privacy laws, other countries like Australia and EU members have stronger protections that can affect international companies. Chief privacy officers and following best practices help companies address these issues.
Automotive sales crashing into data? Driving customer engagement & growth in...
Kimon Zorbas, director DBCG and former-VP of IAB Europe looks at using data in Europe for marketers at IgnitionOne's European Automotive Summit, June 2014
Linked in policy primer mwilson
When users join LinkedIn, they agree to a legally binding user agreement that allows LinkedIn to collect personal information including their name, job details, and activities on and off the LinkedIn platform. LinkedIn uses this information for marketing, advertising, and sales purposes. They also track users' behavior through technologies like log files, cookies, and device/location data. While LinkedIn claims it prioritizes users' trust, its policies grant it broad rights to users' data and content without compensation. Users must review numerous privacy and data policies to understand how LinkedIn collects and uses their information for commercial gain.
What's hot (14)
How the FTC Wants You to Change Your Shopping App to be Legal
How the FTC Wants You to Change Your Shopping App to be Legal
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)
New York Marketo User Group Meetup: GDPR for Marketers - DECODED 6.15.18
New York Marketo User Group Meetup: GDPR for Marketers - DECODED 6.15.18
altchiler llc grimes investigative area press release
altchiler llc grimes investigative area press release
Automotive sales crashing into data? Driving customer engagement & growth in...
Automotive sales crashing into data? Driving customer engagement & growth in...
Similar to A Visual Guide to GDPR for Marketers
GDPR- GENERAL DATA PROTECTION REGULATION
The document provides an overview of the General Data Protection Regulation (GDPR). It discusses key aspects of GDPR such as what it is, who it applies to, lawful bases for processing data, data subject rights, and steps for achieving compliance. Specifically, GDPR is a new EU privacy law that gives more control to individuals over their personal data and imposes fines on companies that don't comply. It applies broadly to any organization that handles EU citizens' data.
GDPR- GENERAL DATA PROTECTION REGULATION
The document provides an overview of the General Data Protection Regulation (GDPR). It discusses key aspects of GDPR such as what it is, who it applies to, lawful bases for processing data, data subject rights, and steps for achieving compliance. Specifically, GDPR is a new EU privacy law that gives more control to individuals over their personal data and imposes fines on companies that don't comply. It applies broadly to any organization that handles EU citizens' data.
GDPR: Are you EU Compliant?
The General Data Protection Regulation (GDPR) is a regulation scheduled to be enacted on May 25, 2018. It is designed to protect the privacy and rights of EU citizens, no matter where they are in the world. These slides cover the basics of these regulations and how you can make sure you are EU compliant.
Things to know about GDPR in 2018
General Data Protection Regulation specifies how customers data can be used and protected. The primary objective of the GDPR is to give citizens control of their personal data. Failing to comply with GDPR can cost you 4% of global turnover or €20 million or whichever is greater.
GDPR Whitepaper
On 25 May 2018, the EU’s General Data Protection Regulation
(GDPR) came into effect and applies to all businesses – regardless of size - operating in the U.K., as well as all businesses outside the EU that collect or process the data of EU citizens and residents.
The purpose of this document is threefold:
1: Introduce the GDPR and highlight key pieces of the legislation
that should be front-of-mind for business owners
2: Lay out a path for businesses to follow to ensure compliance
by May 2018
3: Address questions put forward by businesses that completed
our GDPR survey
Gdpr in a nutshell
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
GDPR - what you need to know
1) The new GDPR laws taking effect in May 2018 will give users more control over their personal data and require businesses to be more transparent in how they collect and use personal data.
2) All businesses that collect any personal data, whether small or large, will need to be compliant with GDPR by May 25, 2018. Non-compliance can result in fines of up to 20 million euros or 4% of global turnover.
3) Businesses need to audit what personal data they hold, where it was collected from, who they share it with, obtain user consent for data use, update their privacy policies and marketing practices, and be prepared to respond to data breaches within 72 hours to be compliant with
NetSquared London - GDPR for charities
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
GDPR - What you need to know about the General Data Protection Regulation
The General Data Protection Regulation (GDPR) regulates how personal data is collected and stored by organizations. It provides individuals several rights around their personal data, including rights to access, rectify, erase, and port their data. GDPR applies to any organization that does business in or markets to individuals in the EU. It requires organizations to obtain informed consent to collect personal data, securely store data, notify authorities of data breaches, and could result in fines of up to 4% of global annual turnover for noncompliance. GDPR goes into effect on May 25, 2018 for all EU member states.
GDPR
- The Do’s and Don'ts for Marketeers
The document provides an overview of the key requirements of the General Data Protection Regulation (GDPR) and practical guidance for marketers on becoming compliant. It outlines four key GDPR requirements: consent, security and protection, access, and erasure. It then details various "Do's and Don'ts" for marketers regarding analytics, newsletters, data storage, and more. The document emphasizes getting clear consent, having a withdrawal mechanism, documenting breaches, and establishing data processing agreements with vendors.
GDPR Overview
The General Data Protection Regulation (GDPR) is an EU law that sets guidelines for collecting and processing personal information from individuals in the European Union. It aims to give citizens control over their personal data and unify data protection within the EU. The GDPR takes effect on May 25, 2018 and replaces the 1995 Data Protection Directive. It applies to any organization worldwide that collects data on EU citizens. Non-compliance can result in fines of up to 20 million euros or 4% of annual global turnover.
GDPR + Sales & Marketing A practical guide by Dan Smith Doogheno
This document provides guidance for sales and marketing teams on complying with the General Data Protection Regulation (GDPR). It discusses how GDPR will impact various marketing and sales activities, including cold emails, event marketing, inbound marketing, and the role of salespeople. The key points are that consent is now required to process and collect personal data, companies must be able to prove consent was given, and marketing activities need to follow principles like transparency, purpose limitation, and data minimization. Fines for non-compliance can be up to 20 million euros.
Will GDPR Kill Outbound Marketing?
NO! If your email marketing complies with the new regulation, Outbound Marketing can still exist. Outbound Marketing has long been there with direct marketing and the data purchase list.
GDPR_Skillcast Presentation Template (1).pptx
The document provides an overview of the General Data Protection Regulation (GDPR) which takes effect in May 2018. It defines personal data and special categories of personal data. It outlines the key rights of individuals including rights to access, rectification, erasure and data portability. It discusses lawful processing of personal data, data protection principles, and consequences for non-compliance which include substantial fines. The document emphasizes the importance of having a data protection policy and procedures to ensure compliance.
Checklist for SMEs for GDPR compliance
If you are in the UK and need to check that you will comply with the General Data Protection Regulations when they come into force in May 2018, this checklist might help. Developed for use in my own business it is shared without liability. Please use it wisely to start the process of complying.
For more information on making your processes and your legal documents simple, especially if you are in the UK construction industry, go to http://500words.co.uk/
The GDPR - A data revolution
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
How to get your business GDPR ready
This presentation covers what you as a business owner need to do in order to be ready and compliant for GDPR. It shows you all of the different lawful basis that you can use for processing personal data, so that you do not have to rely on consent.
The Meaning and Impact of the General Data Protection Regulation
In this presentation Digital Clarity Group unpacks the meaning and impact of the EU General Data Protection Regulation or GDPR.
Data protection
Ø Data protection principles set out the main responsibilities for organizations handling personal data, including processing data fairly and lawfully, only collecting data needed for the purpose, keeping data accurate, not storing it longer than needed, securing the data, and being accountable.
Ø Organizations must have a lawful basis to process personal data and do so in a transparent way by providing privacy notices. They can only use data for the specified purpose, not indefinitely or for new unspecified purposes. They must also minimize the data collected, keep it accurate, securely delete unneeded data, and keep records demonstrating compliance.
2018 Client Briefing GDPR
This document provides an overview of the steps businesses need to take to comply with the new General Data Protection Regulation (GDPR) which takes effect on May 25, 2018. It outlines key aspects of the new law including definitions of personal data, who it applies to, examples of penalties for non-compliance, and individual rights. It then lists 5 steps businesses should take including conducting a data audit, reviewing privacy policies and notices, appointing a data protection officer, training employees, and establishing procedures to handle requests and security breaches. Taking these steps will help businesses avoid penalties and ensure they are ready for the new regulations.
Similar to A Visual Guide to GDPR for Marketers (20)
GDPR - What you need to know about the General Data Protection Regulation
GDPR - What you need to know about the General Data Protection Regulation
GDPR + Sales & Marketing A practical guide by Dan Smith Doogheno
GDPR + Sales & Marketing A practical guide by Dan Smith Doogheno
The Meaning and Impact of the General Data Protection Regulation
The Meaning and Impact of the General Data Protection Regulation
Recently uploaded
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Recently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
A Visual Guide to GDPR for Marketers
- 1. A Brief Visual Guide to GDPR for Marketers.
- 2. You need consent from people if you want to communicate with them. And consent forms need to be simple. No legal mumbo-jumbo.
- 3. People have the ‘Right to be Forgotten’ in which case you need to delete all their info. Yes, goodbye really means goodbye.
- 4. People have the ‘Right to Access’ in which case you need to share what info you have stored for that person. Yup, all of it. The clean and dirty laundry.
- 5. Data Portability People can request their data back from you. And you have to give it back. Now data is a true commodity.
- 6. Personal info includes name, email address, IP address, and any other info that can directly or indirectly identify an EU person. Even if that person is living in another country like the United States.
- 7. You need to take strong security measures to protect all user data. Please don’t lose it yourself or via a vendor.
- 8. Enforcement begins: 25 May 2018 That’s a Friday, BTW.
- 9. This guide does not constitute legal advice. We just wanted you to know ☺ – Buyers’ Journey Automation Say hi to us @ www.SalesTing.com References: http://data.consilium.europa.eu/doc/document/ST-5419-2016-INIT/en/pdf https://www.eugdpr.org