The document discusses how to build a successful product-led community. It recommends starting with a minimum viable community framework that focuses on getting power users and evangelists engaged in the first 6 weeks. The goal is to reach 100 engaged users. Over time, the community should foster more organic conversation between members and less reliance on administrative posts. Metrics like increased user-generated content and engagement can show if the community is developing well and may become self-sustaining over time. Key questions to ask include the purpose of the community, where to host it, how to initially seed it with content and users, and how to measure its success.

1. Rishen Kapoor
Co-founder and CEO
Toplyne
@rishenkapoor
The Best PLG Companies
Build Community
Chhavi Sahni
Product Manager
Toplyne
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4. Question #1 - The Why 🤨
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5. Question #2 - The Where 📍
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Acquisition
Retention
Engagement
Conversion

6. Question #3 - The How
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7. So how do I get started?

8. The minimum viable community framework
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When Jobs to be done Admin/UGC
ratio
Goal
6 weeks Get power users and
evangelists in
90% 100 engaged users
4 to 6 months Foster conversation
between members
70% First signs of organic member
requests and UGC,
engagement with Admins
8 to 12 months Repost 🔥content, control
spam
50% Increase in UGC and member
requests
At scale Auto-pilot, monetise 20% More than 70% of posts are
UGC

9. PLG = (seamless product x bangin content) Lit community
Questions to ask and answer while creating a community
1. Why are you building a community?
2. Where should you build your community
3. How will you seed the community
4. How do you know if your community is working?
So how do I get started?

10. THANK YOU