This presentation tells you how automating all aspects of meeting management can result in more productive B2B meetings and consequently more revenue.

1. © 2019 Jifflenow | Proprietary & Confidential
The Next Step in B2B
Meeting Evolution
© 2019 Jifflenow | Proprietary & Confidential
A Case for Automation

2. © 2019 Jifflenow | Proprietary & Confidential | 2© 2019 Jifflenow | Proprietary & Confidential | 2
In many ways, the sales process resembles a relay race with the
baton passing from various teams within marketing to sales
development and then finally sales. With enterprises optimizing the
top of the sales funnel with Marketing Automation tools and the
bottom of the funnel with CRM software, the engagements that
comprise of the large mid-funnel are managed with a manual and
cumbersome process.
This becomes especially challenging when it comes to large B2B
events, conferences, trade shows, etc. where they experience a large
percentage of planned and unplanned meetings.
Introduction

3. © 2019 Jifflenow | Proprietary & Confidential | 3
Meeting Automation Platform(MAP) is a category of software
that automates workflows associated with pre-meeting planning,
in-meeting management, and post-meeting analysis and follow-up.
A comprehensive MAP increases the number and quality of strategic
meetings and help bridge the gap between all of the processes that
take place online and offline, and the follow-up process.
This platform also integrates with sales and marketing software, such
as CRM, marketing automation, badge scanners, event registration,
and event mobile applications.
As a result, data from B2B meetings can effectively be fed back into
the sales funnel, creating an unbroken chain from marketing to lead
generation to sales.
The Missing Link
© 2019 Jifflenow | Proprietary & Confidential | 3

4. © 2019 Jifflenow | Proprietary & Confidential | 4© 2019 Jifflenow | Proprietary & Confidential | 4
Advantages of MAP
Deeper
Insights
Alignment
and Visibility
Shortened
Sales Cycles

5. © 2019 Jifflenow | Proprietary & Confidential | 5
Shortened Sales Cycles
By creating a comprehensive reporting process, there is a
better record of objectives, pre-meeting communication as
well as follow-up information.
This is especially crucial during events and conferences when
a large number of meetings typically happen within a span of
three or four days.
Having a record of the relevant information will help expedite
the sales cycle significantly.

6. © 2019 Jifflenow | Proprietary & Confidential | 6
Alignment and Visibility
Maintaining extensive records of meetings is important in
the long run since it can help create useful insights when it
comes to designing the marketing and sales processes.
Moving customers along the sales cycle is only possible by
increasing the number of touchpoints and making them
more context-driven and effective.
It also brings better alignment with company objectives.

7. © 2019 Jifflenow | Proprietary & Confidential | 7
Deeper Insights
Any member of the sales or marketing team can get a
holistic picture of each customer/prospect engagement in
addition to the digital communication footprint.
This can help plan further engagements in order to take the
opportunity further along the sales cycle.
Additionally, customer behavior can also be predicted to an
extent which will allow enterprises to tailor messages to
their requirements.

8. © 2019 Jifflenow | Proprietary & Confidential | 8
Every customer meeting is an
opportunity to bring in more
business and drive sales.
Automation is the next logical
step to smoothing out the
transition between marketing and
sales while bridging the gap
between the top and bottom of
the funnel.
© 2019 Jifflenow | Proprietary & Confidential | 8

9. © 2019 Jifflenow | Proprietary & Confidential | 9
If you like this presentation, have a look at this
report by Aragon Research.
Read Now
This report has identified Meeting Automation Platform
(MAP) software as an emerging category of enterprise
technology. According to Aragon Research, the MAP
category is projected to grow to $3B by 2023. The
research firm also predicts that by the end of 2021, 50% of
large enterprises will have a MAP initiative underway or
fully implemented.

10. © 2019 Jifflenow | Proprietary & Confidential | 10
Jifflenow is the world’s #1 Meeting Automation Platform (MAP) that helps enterprises accelerate
business growth by automating the scheduling, management, and analysis of strategic meetings at
events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS
platform offers enterprise-class analytics, security, GDPR compliance and integration with leading
sales and marketing software. Jifflenow is the most trusted MAP with over 200 enterprise customers
including numerous Fortune 1000 companies. The company is backed by Sequoia Capital, Accel
Partners, and Saama Capital and is based in San Jose, California.
THE WORLD’S #1 MEETING AUTOMATION PLATFORM
Copyright Jifflenow 2019. All rights reserved.
https://.jifflenow.com