How Social Mobile Change Banking - Brett King

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Social and mobile technologies are transforming banking behavior, especially among younger generations. By 2015, 70% of young adults will do their mobile banking primarily through mobile devices. Mobile banking interactions are expected to outnumber branch visits 400 to 1 by 2016. Younger consumers are more likely to make purchasing and financial decisions based on peer recommendations shared through social media. Banks will need to provide contextual advice and information through mobile and social channels to remain relevant as traditional branches decline in importance.

How Social & Mobile are “Exploding” Banking
@brettking
brettkingauthor

in the past information scarcity led to information asymmetry and restricted access

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The most popular deposit product amongst Gen-Y are prepaid cards

70% of YGens
Will be Mobile Banking
‘ﬁrst’ by 2015
By 2016 mobile banking interactions will
outnumber branch interactions 400-to-1
*source: Gartner

66% of Y-Gens have visited a store/restaurant based on a friend’s ‘check-in’

Their instinct is not to visit a branch...

But you might need to help them understand the
connection between these two things

why you used this to message your friends

And why you had to rewind this before
you returned it to the store...

and most certainly why you used these to send money...

Mobile + Context allows us to create simple, positive ﬁnancial behaviors

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Putting context in payments - good vs bad spend?

Financial Services will become contextual...

The best advice won’t be in a branch anymore

Banking is no longer a place you go,
it’s just something you do@brettking
brettkingauthor

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一模一样【q/微:1954292140】【加拿大渥太华大学毕业证（uottawa毕业证书）成绩单Offer】【q/微:1954292140】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【q/微:1954292140】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【q/微:1954292140】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Exploring Patterns of Connection with Social Dreaming

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ikea_woodgreen_petscharity_cat-alogue_digital.pdf

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一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

Exploring Patterns of Connection with Social Dreaming

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

How Social Mobile Change Banking - Brett King

1. How Social & Mobile are “Exploding” Banking @brettking brettkingauthor

10.

11. in the past information scarcity led to information asymmetry and restricted access

12.

13. PHYSICAL

14. PHYSICAL

15. PHYSICAL

16. PHYSICAL

17. DIGITAL DISTRIBUTION

18. CHANGING BEHAVIOR

19. MAKE A BUDGET LESSON 1: #spendsmart The most popular deposit product amongst Gen-Y are prepaid cards

20. DIGITAL PRODUCT

21. PARADIGM SHIFT

22. 70% of YGens Will be Mobile Banking ‘ﬁrst’ by 2015 By 2016 mobile banking interactions will outnumber branch interactions 400-to-1 *source: Gartner

23. 80% of Y-Gens have bought a brand based on a friend’s recommendation

24. 66% of Y-Gens have visited a store/restaurant based on a friend’s ‘check-in’

25. Their instinct is not to visit a branch...

26.

27. But you might need to help them understand the connection between these two things

28. why you used this to message your friends

29. And why you had to rewind this before you returned it to the store...

30. and most certainly why you used these to send money...

31. Mobile + Context allows us to create simple, positive ﬁnancial behaviors

32. CAN I AFFORD IT? WISH LIST FIND A BETTER DEAL? CAN I AFFORD IT? Shoes Price $ 565 Spent on Clothes to date $ 373.42 Available Cash $ 435.28 (low) You’ve Spent $ 591.33 so far this month (Average $ 482) You’re in the RED SET A SAVINGS PLAN PRADA SUEDE PLATFORM SHOE (Similar) ON SALE AT NEIMAN MARCUS $ 335 PRADA SUEDE LEATHER 11cm Heel Shoe SAVINGS GOAL $ 565 SAVE NOW $ 50 US$ 621 Special Offer US$ 565

33. Putting context in payments - good vs bad spend?

34. Financial Services will become contextual...

35. The best advice won’t be in a branch anymore

36. Banking is no longer a place you go, it’s just something you do@brettking brettkingauthor

How Social Mobile Change Banking - Brett King

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