SapientRazorfish is a global digital transformation company. They transformed their IT infrastructure and development process to use AWS Elastic Beanstalk to deploy marketing campaigns, reducing deployment times from 15+ days to just 3 minutes. This allowed them to rapidly iterate, continuously deploy new features, and deliver innovation at scale for their clients. They accomplished this through a process of discovering problems and goals, transforming their architecture and ways of working to be cloud-native and agile, and executing the new approach.
8. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
9. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 9
T O T A K E Y O U T H R O U G H T H I S S E S S I O N
Nishit Gupta
Head of Delivery, SEA and HK
10. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 10
12k 70 25+ 1
C O M PA N Y
O F F I C E S
G L O B A L LY
C O N N E C T E D
Y E A R S O F
C U S T O M E R
I N N O VAT I O N
P E O P L E
11. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 11C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
A R E C O G N I Z E D L E A D E R B Y I N D U S T R Y A N A L Y S T S
BEST-IN-CLASS: Digital Marketing
BEST-IN-CLASS: Innovation
The Forrester Wave™: Innovation
Agencies, Q4 ‘14
BEST-IN-CLASS: Global B2C Commerce
The Forrester Wave™: B2C Global Commerce
Service Providers, Q1 ‘15
BEST-IN-CLASS: Global B2B Commerce
BEST-IN-CLASS: Digital CX Consulting BEST-IN-CLASS: Digital Operations
IDC MarketScape: Worldwide Digital Strategy and Agency
Services for Digital Operations, 2017
12. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 12C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
B U S I N E S S _ R E I M A G I N E D
E N T E R P R I S E B U S I N E S S
A N D
I T P A R T N E R S
Industry expertise
Strategy and business consulting
Expertise and scale with
modern technologies
IP-enabled services
C U S T O M E R E X P E R I E N C E
A N D I N N O V A T I O N P A R T N E R
Natively digital – years of
implementation experience
Experience and creativity
at the core
A culture of innovation
and agility
Data and media savvy
S R _
JOURNEYS EXPERIENCES OPERATING MODELSCULTURE PLATFORMS
13. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 13
Unpacking Business Transformation
14. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
Create a customer-centric organisation
14
)
BECOME SIMPLER AND
MORE EFFICIENT
DELIVER SUSTAINABLE
GROWTH
CREATE THE
BEST CUSTOMER
EXPERIENCE
15. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 15
Old ways of addressing consumer
expectations will not work anymore.
L I V E
IDEARELEVANT PROBLEM >
~3-6 months
16. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
30D A Y S
IDEA > LIVE
We need to accelerate and adapt our approach
to exceed expectations
17. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 17
2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5
C O M M O N L Y 2 - 4
D E P L O Y S / Y E A R
T H O U S A N D S O F
D E P L O Y M E N T S / D A
Y
1 0 + D E P L O Y S / D A Y 2 5 D E P L O Y S / D A Y 5 0 D E P L O Y S / D A Y
1 0 0 D E P L O Y S / D A Y
A C C E L E R A T I N G T H E D E L I V E R Y O F D I G I T A L S E R V I C E S T O O U R C O N S U M E R S
Bring Innovation at scale for efficiency and cost savings
18. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 18
L E A D I N G T O I T T R A N S F O R M A T I O N I M P E R A T I V E
v
F R O M
Long and sequential ways-of-working
Technology viewed as an impediment
3-6 months deployment window
Constrained by a IT environments
T O
Agile and Innovation-led ways-of-working
Technology as an enabler of customer experience
Continuous releases
Maximise Benefit using Cloud
vvv
19. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 19
How did we make all of this
happen?
31. Start
Return to
developer
Project Manager
submits request
for campaign
updates
Sapient Team FTPs
into webserver
and updates code
Yes
No
Existing
campaign?
EC2
environment
exist?
Schedule
architecture call
No
Create HLD
Customer
approves?
Yes
Customer
Approves
No
Yes
Rackspace
Approves
Create DDD
Design
No
Rackspace
Support Builds
Environment
Send to Rackspace
Support
Schedule Support
call to discuss
campaign site
Support
configures web
environment
All web servers
updated?
No
Support
configures DB
environment
Yes
Sapient Team
changes DB
schema
Sapient Team
approves
works?
No
Yes
Rackspace Team
hands over
environment
Sapient Team
approves
work?
No
Yes
Sapient team
test changes
successful?
No
Developer
issues?
Yes
No
Yes
Sapient Team
verify changes
with customer
Stop
Deployment Time:
15+ days