Smart Content™!From discovery to engagement.A major shift has beengoing on within digitalmarketing. Retail has movedonline, making an e-commerce strategynecessary for any brand.Media has becomedecentralized with newchannels created every day.But how can we utilize thetrend of decentralizedmedia and apply it on e-commerce? Marketing needs a changeand Smart Content is theanswer. With Smart Content,advertising is ﬁnallyturning into a service forthe consumers.
Smart Content is auser-friendly andnon-intrusive serviceon any surface.Smart Contentenables measurablebrand engagementacross all channels.Smart Content isalways relevant andcontextual new adformat.Smart Content™!Anything you seecan be yours.
1Omni-channel !retailing: whereimpulse – there sales.Everywhere becomes a retailshowroom and monetizingopportunity. Brands need to stepup and create seamless,optimized and personalized,brand speciﬁc customerexperiences – no matter the channel.
Every surface becomes actionable,shopping is virtual, yet real. Ourhandhelds become actionableshopping magniﬁers givingconsumers immense power at theﬁngertips. Brands and channelsblur – retail is branding andbranding is retail.!2Blurring the boundaries:everything is a portal.
Internet is boundary freeand increasingly visual.New technologies areenabling hyper visualization,where any object in anypiece of media is a portal toother media. Hypervisualized content create anew engagement point !for brands.3The dawn of hyper visualization!age.
4Learn andlive life!at 30 fps.The explosion in onlinevideo streaming turnany content into a ondemand tutorial andfor brands a channeland engagementplatform.
As marketing granularizesindividual contentshould become aservice – interestingrelevant and relationshipbuilding. When we reachsingularization theemotional bond withthe object exceeds itmaterial value. 5Age of singularization: when marketing is about your life.
6Content intelligencedisrupts traditionalmedia buying.The rise of available analyticsis disrupting the traditionalmedia buying. As brands aremoving towards directengagement with consumers,the role of media agencies andtraditional media buying ischanging.
7Gimme!Gimme!Gimme!!Consumer engagementlevel is increasing, butthe metrics of today is stillmostly measuring quantityand not quality of theengagement. Omni-channel retailing, brandsdirect engagement withconsumers and the newways of measuring thisengagement will lead to new business models.