The document compares vehicle listings and vehicle detail pages (VDPs) on AutoTrader, Cars.com, and eBay. It finds that AutoTrader and Cars.com listings contain multiple distracting banners not related to the vehicle search, while eBay listings contain few or no distractions. The eBay VDP provides many high-quality photos with no banners, customizable dealer information sections, and clear terms, making it superior to the AutoTrader and Cars.com VDPs which are cluttered with dealer and other company branding.

1. Conversion Comparison AutoTrader, Cars.com and eBay Listings and VDP’s Larry Bruce @pcmguy

2. AutoTrader Listing Distraction 1 Ford Banner Distraction 2 Hertz Cars Banner Very disturbing, in a very important part of the page on the right reader first row of listings Distraction 3 New OEM Banner as a listing in the middle of a Honda search Distraction 4 Ford Fusion Banner Your Inventory their ad profit This should seriously make you wonder how much traffic is siphoned off with these ads?

3. Cars.com Listing Not as bad as AutoTrader Distraction 1 Local Classified Banner Given its size and placement not a huge distraction but they must be getting a lot of money for that banner to send traffic to a competing classified site Distraction 2 Hyundai Banner

4. eBay Listing Honda Certified Used Banner I would be hard pressed to call this a distraction as it is relevant to a used Honda search Verizon High speed internet Banner Again I am hard pressed to all this a distraction given its placement Basically nothing to distract the visitor

5. The ATC VDP goes for 4 pages, photos are small even with the larger photos link eBay VDP goes on for 30 pages lost of good size quality photos VDP For a Vehicle listing pictures make or break the visitor consideration. Easy to get to high quality pictures are a must.

6. AutoTrader VDP Here is the dealership branding “all over the page” Mark from AutoTrader spoke about in the DealerRefresh post http://www.dealerrefresh.com/autotrader-com-buys-homenet-automotive/ I’ll let you be the judge as to whether this is “All over the Page” Distraction 2 Ford Banner Again this is a used Honda search Distraction 1 Nissan Banner Distraction 3 suggestions BTW these are not your stores cars

7. Cars.com VDP Here is the mega branding your getting as a dealer on Cars.com and this little bitty thing here is the phone number Distraction 1 Chevy Banner Distraction 2 Cadillac Banner Again this is a used Honda search

8. eBay VDP No distractions of any kind Nice 3 rd party Seller validation & link o the sellers eBay store More on the next page

9. eBay VDP All the relevant information in one place Everything below this page is completely customizable by the dealer Not one single banner ad in the VDP More on the next page

10. eBay VDP Every thing from here down completely customizable by the dealer More on the next page

11. eBay VDP This is what I mean by good size quality pictures More on the next page

12. eBay VDP Much better “Why Buy Here” template and better placed in the middle of the pictures More on the next page

13. eBay VDP Much more clear and easy to read terms and conditions