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The	
  average	
  Canadian	
  household	
  spends	
  	
  $1,487	
  at	
  restaurants	
  
every	
  year.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  Sta=s=cs	
  Canada	
  	
  
With sites such as
And	
  can	
  ac=vely	
  voice	
  their	
  opinions	
  on	
  their	
  meal	
  
While for some these reviews can lead to increased
profit
Feedback	
  can	
  be	
  a	
  vital	
  tool	
  for	
  help	
  restaurants	
  improve	
  their	
  
food,	
  service	
  and	
  increase	
  the	
  amount	
  of	
  new	
  customers	
  
coming	
  in	
  	
  
“…a	
  one-­‐star	
  increase	
  in	
  Yelp	
  ra=ng	
  leads	
  to	
  a	
  5-­‐9	
  percent	
  
increase	
  in	
  revenue”.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  Harvard	
  Business	
  School	
  
Other times, it can lead to their downfall.
Source	
  UrbanSpoon	
  
So what can restaurants do?
1. Respond to negative feedback
Companies such as chattback allow managers and customers to
communicate directly with each other
Used	
  with	
  permission	
  of	
  
ChaGback	
  CEO,	
  Ian	
  BuGerfield	
  
2.	
  Bringing	
  in	
  a	
  social	
  media	
  manager	
  	
  
Example	
  from	
  Mashable.com	
  
4.	
  Encourage	
  others	
  to	
  
review	
  
Fin	
  
Sources	
  
• hGps://www.flickr.com/photos/barbarycoastranger/4153414329/sizes/m/in/photostream/	
  
• feed://travelcommons.com/feed/	
  
• hGps://www.flickr.com/photos/26016251@N08/4527696243/in/photolist-­‐7U6Cmk-­‐9K83Ui-­‐9KaRF9-­‐9K83Rn-­‐7TCweE-­‐5RLbji-­‐aaBgtd-­‐9KaZKU-­‐
ouvoi-­‐9B5yVx-­‐9B8scs-­‐9B8sc9-­‐9K83Tr-­‐96sJdv-­‐9K83Sc-­‐7NVNRL-­‐9KaREw-­‐9K83Tg-­‐9B5yVa-­‐7RJFVp-­‐bwRHMi-­‐9KaRFu-­‐
bEb8T-­‐9B5yUF-­‐9B8s9Y-­‐9B5yUc-­‐9B8s9w-­‐4N3HLD-­‐9K83R2-­‐9K83Rv-­‐9K83RH-­‐9K83QV-­‐9qpfLw-­‐9qpgs5-­‐9qmdR4-­‐9qmdFK-­‐9qpfWE-­‐b1nif-­‐
b6t81-­‐5K9s6W-­‐5K5cFe-­‐b3pFd-­‐ihHPKa-­‐5K5cQP-­‐5K5cPx-­‐5K5cuM-­‐b6tdp-­‐bEbAH-­‐9LrXtb-­‐9LpaGr-­‐b3paW	
  
• hGps://www.flickr.com/photos/trysil/8380446414/sizes/c/in/photolist-­‐dLxYKq-­‐4Dz3BA-­‐9vvRSi-­‐3buP51-­‐6dwuKe-­‐6dm7EC-­‐m5QZNv-­‐4KcWpW-­‐
iFXGG4-­‐4V6jJL-­‐aPgGtr-­‐axGgKc-­‐6dgYBz-­‐f3sX1i-­‐2E4Lzr-­‐yBEJw-­‐4YoFfK-­‐f3sZVg-­‐f3H2nf-­‐kWXPB-­‐4Qvds5-­‐bGff56-­‐GFM1t-­‐jvCLKq-­‐iTTeq-­‐
d9aAzU-­‐386KDt-­‐23fJvg-­‐mWrQjz-­‐Q86Gg-­‐6u5tT9-­‐fgbL71-­‐hYJaps-­‐ddCuKe-­‐eQ9hjh-­‐biMnEz-­‐87QzZ9-­‐6MuGCE-­‐ejrQVf-­‐
eSTico-­‐6dgRMP-­‐6cCDAM-­‐akENss-­‐9F45nm-­‐vNvi3-­‐4nhJeX-­‐iCT7CE-­‐ejgDyH-­‐2tskim-­‐4Gf3Ti-­‐97Xaf/	
  
• hGps://www.flickr.com/photos/roadsidepictures/2607218595/sizes/z/in/photolist-­‐4YoFfK-­‐f3sZVg-­‐4nhJeX-­‐iCT7CE-­‐f3H2nf-­‐kWXPB-­‐4Qvds5-­‐
bGff56-­‐GFM1t-­‐jvCLKq-­‐iTTeq-­‐ejgDyH-­‐2tskim-­‐4Gf3Ti-­‐97Xaf-­‐d9aAzU-­‐386KDt-­‐mWGNZR-­‐fn5HdP-­‐23fJvg-­‐mWrQjz-­‐Q86Gg-­‐4KNCNu-­‐
beQajx-­‐6faghC-­‐6u5tT9-­‐fgbL71-­‐8zrnFm-­‐a5Bf8Z-­‐f3t2mc-­‐6d1Mrv-­‐5D22j7-­‐hYJaps-­‐ddCuKe-­‐eQ9hjh-­‐biMnEz-­‐87QzZ9-­‐dwS1nV-­‐7TZjLV-­‐
dxf2AE-­‐7ffFK1-­‐hVDFB1-­‐6nsYj-­‐hvBMJD-­‐dQvezh-­‐5D22j3-­‐aStm3z-­‐5VMtwZ-­‐dk2S2i-­‐6f6DPZ-­‐3Ycrn9/	
  
• hGp://www.mul=familyinsiders.com/mul=family-­‐blogs/people-­‐love-­‐us-­‐on-­‐yelp	
  
• hGps://www.flickr.com/photos/lifeisaprayer/3346288138/sizes/z/in/photolist-­‐66GAT5-­‐QoKMN-­‐itjysg-­‐zWvFc-­‐fqQCmv-­‐
eakXBD-­‐6nQ8E-­‐5EqV3b-­‐4zQQ5M-­‐5yk97L-­‐5nUpvY-­‐h6XhYL-­‐h6XgAW-­‐8Lo3YD-­‐h6Xbzo-­‐8bThxW-­‐y8e76-­‐47nc3N-­‐
JTKAX-­‐31JdM-­‐8bQ6SH-­‐4uHRPi-­‐9uhAtv-­‐4CckKu-­‐eakWZp-­‐yyNRf-­‐8XbXz-­‐4LZpGt-­‐7FQPtw-­‐4ku6Bk-­‐4C7Vjn-­‐h6YjRk-­‐fgvqs1-­‐5wyD9V-­‐5Gweeb-­‐
f7Nj8-­‐h6YrWc-­‐6FMXYH-­‐2Apz4f-­‐2TqYAf-­‐9ZXibS-­‐e44op-­‐8bQAvx-­‐8bQipp-­‐8bTzAA-­‐8bQcgH-­‐8bQ1Wr-­‐8bPUV8-­‐itk8WS-­‐5XqgCz-­‐9tNWTn/	
  
• hGp://chaGback.com/home.htm	
  
• hGp://mashable.com/2011/08/29/facebook-­‐marke=ng-­‐restaurants/l	
  
• hGps://www.flickr.com/photos/51035555243@N01/161547780/in/photolist-­‐fgYwy-­‐6kaWZr-­‐5czv4R-­‐cCJFgS-­‐atjeFN-­‐i6ycgb-­‐bC3ecm-­‐6fWNVd-­‐
otcb1-­‐jJxYi6-­‐frdUws-­‐anybkk-­‐b8v41B-­‐3Jj11-­‐J7Cqb-­‐4P3oW4-­‐7ZjceF-­‐ddDrx1-­‐buRLHu-­‐bjW4QG-­‐55pJxp-­‐eTPsQR-­‐4P7CJA-­‐bxQXSi-­‐9F4wJc-­‐
ebPZha-­‐dgkkkb-­‐8Dz2hm-­‐5zzFkT-­‐72t8Fh-­‐c8b6rG-­‐4P7CVN-­‐ggfK3t-­‐4nL9AJ-­‐eQqpih-­‐4YDTRY-­‐auCPGH-­‐eLCG45-­‐
rsDv-­‐4P3oHP-­‐4P3oxT-­‐4oX6pM-­‐32x9rC-­‐n7BBY2-­‐4oPGjj-­‐4oPG61-­‐4P3p9z-­‐aB55bP-­‐hc8djW-­‐b8dD8t-­‐fUbjs8	
  
Sources	
  
•  hGp://www.urbanspoon.com/r/22/334603/restaurant/Phoenix/Central-­‐ScoGsdale/Amys-­‐Baking-­‐Company-­‐
ScoGsdale	
  
•  hGp://au.ib=mes.com/ar=cles/521149/20131111/amy-­‐s-­‐baking-­‐company-­‐reddit-­‐yelp-­‐kitchen.htm#.U3-­‐aKs2Ai5I	
  
•  hGp://www.huffingtonpost.com/2013/05/22/amys-­‐baking-­‐company-­‐reopens_n_3318720.html	
  
•  hGp://www.androidtapp.com/tripadvisor/	
  
•  hGp://www.forbes.com/fdc/welcome_mjx.shtml	
  
•  hGps://www.flickr.com/photos/pranavbhaG/7318761324/sizes/c/in/photolist-­‐c9JyL5-­‐3mjAp-­‐aimR-­‐
aU23vt-­‐9MHfTC-­‐BzN4B-­‐eH8X6q-­‐6ry4tK-­‐du97A2-­‐78HhPZ-­‐aRS7vB-­‐njymnj-­‐52R6GQ-­‐sibqM-­‐
bkd5BX-­‐8mg9Gu-­‐6ENk7i-­‐6NnPsX-­‐7jVNvu-­‐4bp5wW-­‐6DRusi-­‐
ajoY4g-­‐6DVuRh-­‐3GLXH-­‐5WReMM-­‐75nzQM-­‐9YLoUg-­‐7ZvQDG-­‐8qPUux-­‐3QjeUj-­‐hm2baV-­‐9JTqox-­‐7HQcdb-­‐
a8qzF4-­‐2e5Rj-­‐dTSGbs-­‐4Uzhni-­‐iZxMLz-­‐vSPBk-­‐aQ5cdg-­‐
AkoY-­‐5nRYB6-­‐5XRCuE-­‐6UP18u-­‐5LYLtm-­‐6icJY5-­‐4JU3pe-­‐6DVCkG-­‐kAiWpL-­‐4s4ErX-­‐6DRzpF/	
  
•  hGp://www41.statcan.gc.ca/2006/0163/ceb0163_002-­‐eng.htm	
  
•  hGps://www.flickr.com/photos/mliu92/6802322320/sizes/c/in/photolist-­‐bn6Frj-­‐nCAtFm-­‐cjLN2b-­‐71G1UR-­‐6Tsotj-­‐
mDYR3v-­‐fzNDGD-­‐4BApid-­‐4Eq56M-­‐4tgR5C-­‐37WqpC-­‐e4Cvy-­‐6Ve3j6-­‐dnPG74-­‐6A1V3e-­‐6A1ULx-­‐6A64Sq-­‐czy1jN-­‐
dnPD9F-­‐6A1WKi-­‐6A1Vxp-­‐6A1Vgp-­‐6A1W6K-­‐6A64Eo-­‐czxF9j-­‐czxJRG-­‐4W8rvE-­‐czy3u7-­‐czxUVN-­‐czxRUQ-­‐czxNS7-­‐
czxQAN-­‐czxXWS-­‐czxNiE-­‐czxL7Q-­‐czy4Sq-­‐czxHMU-­‐czxGx7-­‐czy6pN-­‐czxTz3-­‐czxSPG-­‐czy2oh-­‐czxWaA-­‐czxRjj-­‐czxMhh-­‐
czxYRj-­‐dBvvqT-­‐jAskQA-­‐dJJaMa-­‐3Xyky-­‐kiSyTX/	
  
•  hGp://www.hbs.edu/faculty/Publica=on%20Files/12-­‐016.pdf	
  
•  hGp://www.yelp.ca/biz/granville-­‐island-­‐public-­‐market-­‐vancouver	
  

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How Online Reviews Can Change Restaurants

  • 1.
  • 2. The  average  Canadian  household  spends    $1,487  at  restaurants   every  year.                                                                                                                                                                                      -­‐  Sta=s=cs  Canada    
  • 3.
  • 5.
  • 6. And  can  ac=vely  voice  their  opinions  on  their  meal  
  • 7.
  • 8. While for some these reviews can lead to increased profit
  • 9. Feedback  can  be  a  vital  tool  for  help  restaurants  improve  their   food,  service  and  increase  the  amount  of  new  customers   coming  in    
  • 10. “…a  one-­‐star  increase  in  Yelp  ra=ng  leads  to  a  5-­‐9  percent   increase  in  revenue”.                                                                                        -­‐  Harvard  Business  School  
  • 11. Other times, it can lead to their downfall. Source  UrbanSpoon  
  • 12. So what can restaurants do?
  • 13. 1. Respond to negative feedback
  • 14. Companies such as chattback allow managers and customers to communicate directly with each other Used  with  permission  of   ChaGback  CEO,  Ian  BuGerfield  
  • 15. 2.  Bringing  in  a  social  media  manager     Example  from  Mashable.com  
  • 16.
  • 17. 4.  Encourage  others  to   review  
  • 19. Sources   • hGps://www.flickr.com/photos/barbarycoastranger/4153414329/sizes/m/in/photostream/   • feed://travelcommons.com/feed/   • hGps://www.flickr.com/photos/26016251@N08/4527696243/in/photolist-­‐7U6Cmk-­‐9K83Ui-­‐9KaRF9-­‐9K83Rn-­‐7TCweE-­‐5RLbji-­‐aaBgtd-­‐9KaZKU-­‐ ouvoi-­‐9B5yVx-­‐9B8scs-­‐9B8sc9-­‐9K83Tr-­‐96sJdv-­‐9K83Sc-­‐7NVNRL-­‐9KaREw-­‐9K83Tg-­‐9B5yVa-­‐7RJFVp-­‐bwRHMi-­‐9KaRFu-­‐ bEb8T-­‐9B5yUF-­‐9B8s9Y-­‐9B5yUc-­‐9B8s9w-­‐4N3HLD-­‐9K83R2-­‐9K83Rv-­‐9K83RH-­‐9K83QV-­‐9qpfLw-­‐9qpgs5-­‐9qmdR4-­‐9qmdFK-­‐9qpfWE-­‐b1nif-­‐ b6t81-­‐5K9s6W-­‐5K5cFe-­‐b3pFd-­‐ihHPKa-­‐5K5cQP-­‐5K5cPx-­‐5K5cuM-­‐b6tdp-­‐bEbAH-­‐9LrXtb-­‐9LpaGr-­‐b3paW   • hGps://www.flickr.com/photos/trysil/8380446414/sizes/c/in/photolist-­‐dLxYKq-­‐4Dz3BA-­‐9vvRSi-­‐3buP51-­‐6dwuKe-­‐6dm7EC-­‐m5QZNv-­‐4KcWpW-­‐ iFXGG4-­‐4V6jJL-­‐aPgGtr-­‐axGgKc-­‐6dgYBz-­‐f3sX1i-­‐2E4Lzr-­‐yBEJw-­‐4YoFfK-­‐f3sZVg-­‐f3H2nf-­‐kWXPB-­‐4Qvds5-­‐bGff56-­‐GFM1t-­‐jvCLKq-­‐iTTeq-­‐ d9aAzU-­‐386KDt-­‐23fJvg-­‐mWrQjz-­‐Q86Gg-­‐6u5tT9-­‐fgbL71-­‐hYJaps-­‐ddCuKe-­‐eQ9hjh-­‐biMnEz-­‐87QzZ9-­‐6MuGCE-­‐ejrQVf-­‐ eSTico-­‐6dgRMP-­‐6cCDAM-­‐akENss-­‐9F45nm-­‐vNvi3-­‐4nhJeX-­‐iCT7CE-­‐ejgDyH-­‐2tskim-­‐4Gf3Ti-­‐97Xaf/   • hGps://www.flickr.com/photos/roadsidepictures/2607218595/sizes/z/in/photolist-­‐4YoFfK-­‐f3sZVg-­‐4nhJeX-­‐iCT7CE-­‐f3H2nf-­‐kWXPB-­‐4Qvds5-­‐ bGff56-­‐GFM1t-­‐jvCLKq-­‐iTTeq-­‐ejgDyH-­‐2tskim-­‐4Gf3Ti-­‐97Xaf-­‐d9aAzU-­‐386KDt-­‐mWGNZR-­‐fn5HdP-­‐23fJvg-­‐mWrQjz-­‐Q86Gg-­‐4KNCNu-­‐ beQajx-­‐6faghC-­‐6u5tT9-­‐fgbL71-­‐8zrnFm-­‐a5Bf8Z-­‐f3t2mc-­‐6d1Mrv-­‐5D22j7-­‐hYJaps-­‐ddCuKe-­‐eQ9hjh-­‐biMnEz-­‐87QzZ9-­‐dwS1nV-­‐7TZjLV-­‐ dxf2AE-­‐7ffFK1-­‐hVDFB1-­‐6nsYj-­‐hvBMJD-­‐dQvezh-­‐5D22j3-­‐aStm3z-­‐5VMtwZ-­‐dk2S2i-­‐6f6DPZ-­‐3Ycrn9/   • hGp://www.mul=familyinsiders.com/mul=family-­‐blogs/people-­‐love-­‐us-­‐on-­‐yelp   • hGps://www.flickr.com/photos/lifeisaprayer/3346288138/sizes/z/in/photolist-­‐66GAT5-­‐QoKMN-­‐itjysg-­‐zWvFc-­‐fqQCmv-­‐ eakXBD-­‐6nQ8E-­‐5EqV3b-­‐4zQQ5M-­‐5yk97L-­‐5nUpvY-­‐h6XhYL-­‐h6XgAW-­‐8Lo3YD-­‐h6Xbzo-­‐8bThxW-­‐y8e76-­‐47nc3N-­‐ JTKAX-­‐31JdM-­‐8bQ6SH-­‐4uHRPi-­‐9uhAtv-­‐4CckKu-­‐eakWZp-­‐yyNRf-­‐8XbXz-­‐4LZpGt-­‐7FQPtw-­‐4ku6Bk-­‐4C7Vjn-­‐h6YjRk-­‐fgvqs1-­‐5wyD9V-­‐5Gweeb-­‐ f7Nj8-­‐h6YrWc-­‐6FMXYH-­‐2Apz4f-­‐2TqYAf-­‐9ZXibS-­‐e44op-­‐8bQAvx-­‐8bQipp-­‐8bTzAA-­‐8bQcgH-­‐8bQ1Wr-­‐8bPUV8-­‐itk8WS-­‐5XqgCz-­‐9tNWTn/   • hGp://chaGback.com/home.htm   • hGp://mashable.com/2011/08/29/facebook-­‐marke=ng-­‐restaurants/l   • hGps://www.flickr.com/photos/51035555243@N01/161547780/in/photolist-­‐fgYwy-­‐6kaWZr-­‐5czv4R-­‐cCJFgS-­‐atjeFN-­‐i6ycgb-­‐bC3ecm-­‐6fWNVd-­‐ otcb1-­‐jJxYi6-­‐frdUws-­‐anybkk-­‐b8v41B-­‐3Jj11-­‐J7Cqb-­‐4P3oW4-­‐7ZjceF-­‐ddDrx1-­‐buRLHu-­‐bjW4QG-­‐55pJxp-­‐eTPsQR-­‐4P7CJA-­‐bxQXSi-­‐9F4wJc-­‐ ebPZha-­‐dgkkkb-­‐8Dz2hm-­‐5zzFkT-­‐72t8Fh-­‐c8b6rG-­‐4P7CVN-­‐ggfK3t-­‐4nL9AJ-­‐eQqpih-­‐4YDTRY-­‐auCPGH-­‐eLCG45-­‐ rsDv-­‐4P3oHP-­‐4P3oxT-­‐4oX6pM-­‐32x9rC-­‐n7BBY2-­‐4oPGjj-­‐4oPG61-­‐4P3p9z-­‐aB55bP-­‐hc8djW-­‐b8dD8t-­‐fUbjs8  
  • 20. Sources   •  hGp://www.urbanspoon.com/r/22/334603/restaurant/Phoenix/Central-­‐ScoGsdale/Amys-­‐Baking-­‐Company-­‐ ScoGsdale   •  hGp://au.ib=mes.com/ar=cles/521149/20131111/amy-­‐s-­‐baking-­‐company-­‐reddit-­‐yelp-­‐kitchen.htm#.U3-­‐aKs2Ai5I   •  hGp://www.huffingtonpost.com/2013/05/22/amys-­‐baking-­‐company-­‐reopens_n_3318720.html   •  hGp://www.androidtapp.com/tripadvisor/   •  hGp://www.forbes.com/fdc/welcome_mjx.shtml   •  hGps://www.flickr.com/photos/pranavbhaG/7318761324/sizes/c/in/photolist-­‐c9JyL5-­‐3mjAp-­‐aimR-­‐ aU23vt-­‐9MHfTC-­‐BzN4B-­‐eH8X6q-­‐6ry4tK-­‐du97A2-­‐78HhPZ-­‐aRS7vB-­‐njymnj-­‐52R6GQ-­‐sibqM-­‐ bkd5BX-­‐8mg9Gu-­‐6ENk7i-­‐6NnPsX-­‐7jVNvu-­‐4bp5wW-­‐6DRusi-­‐ ajoY4g-­‐6DVuRh-­‐3GLXH-­‐5WReMM-­‐75nzQM-­‐9YLoUg-­‐7ZvQDG-­‐8qPUux-­‐3QjeUj-­‐hm2baV-­‐9JTqox-­‐7HQcdb-­‐ a8qzF4-­‐2e5Rj-­‐dTSGbs-­‐4Uzhni-­‐iZxMLz-­‐vSPBk-­‐aQ5cdg-­‐ AkoY-­‐5nRYB6-­‐5XRCuE-­‐6UP18u-­‐5LYLtm-­‐6icJY5-­‐4JU3pe-­‐6DVCkG-­‐kAiWpL-­‐4s4ErX-­‐6DRzpF/   •  hGp://www41.statcan.gc.ca/2006/0163/ceb0163_002-­‐eng.htm   •  hGps://www.flickr.com/photos/mliu92/6802322320/sizes/c/in/photolist-­‐bn6Frj-­‐nCAtFm-­‐cjLN2b-­‐71G1UR-­‐6Tsotj-­‐ mDYR3v-­‐fzNDGD-­‐4BApid-­‐4Eq56M-­‐4tgR5C-­‐37WqpC-­‐e4Cvy-­‐6Ve3j6-­‐dnPG74-­‐6A1V3e-­‐6A1ULx-­‐6A64Sq-­‐czy1jN-­‐ dnPD9F-­‐6A1WKi-­‐6A1Vxp-­‐6A1Vgp-­‐6A1W6K-­‐6A64Eo-­‐czxF9j-­‐czxJRG-­‐4W8rvE-­‐czy3u7-­‐czxUVN-­‐czxRUQ-­‐czxNS7-­‐ czxQAN-­‐czxXWS-­‐czxNiE-­‐czxL7Q-­‐czy4Sq-­‐czxHMU-­‐czxGx7-­‐czy6pN-­‐czxTz3-­‐czxSPG-­‐czy2oh-­‐czxWaA-­‐czxRjj-­‐czxMhh-­‐ czxYRj-­‐dBvvqT-­‐jAskQA-­‐dJJaMa-­‐3Xyky-­‐kiSyTX/   •  hGp://www.hbs.edu/faculty/Publica=on%20Files/12-­‐016.pdf   •  hGp://www.yelp.ca/biz/granville-­‐island-­‐public-­‐market-­‐vancouver