This document discusses how neogeography has challenged traditional GIS by being more user-centric and focused on personal interaction with place through new technologies. Neogeography empowers users to define their world through location-based applications, social networks, mobile devices, and personal analytics. It has increased accessibility of geospatial data and tools. While GIS remains important infrastructure, neogeography indicates a need for the GIS community to engage more with users, offer expertise without lecturing, and collaborate to solve problems around findability, portability, privacy, accuracy, and interaction. Working together, GIS professionals and neogeographers can build a positive future.