The document discusses the rise of virtual event marketing, particularly driven by the pandemic, highlighting the transition from in-person to online events. It addresses key considerations such as screen fatigue, scalability, and ease of use when hosting virtual events, and reviews various platforms like vfairs, hopin, and accelevents. The conclusion emphasizes the importance of selecting the right technology to create engaging virtual experiences without incurring high costs.

1. All About
Virtual Event
Marketing
By Jacy Esteves
Content Marketing - UCSD Extension

2. How the pandemic changed virtual events!
We were all there when events
and meetings began to shift
their way from in-person to
through a computer’s webcam.
Virtual events have always been
around, but it was not until the
pandemic that they became a
stronger, household tool for
companies to continue engaging
with one another, and especially
with customers.

3. What is a virtual event?
Virtual events are exclusively online,
rather than the traditional in-person
event that takes place at a physical
location. Throughout the years, and
especially through the pandemic,
they have become a more popular
way to do event marketing,
becoming very accessible to new
and existing customers.

4. Things to consider!
● Screen Fatigue – People are going through what is called “screen fatigue” from
facing a computer screen all day whether working at home or in the office, so
it’s important to consider this when producing a virtual event.
● Scalability – Whether it’s 10 people or 100 people, it’s important to consider
scalability and volume of attendees in choosing the right platform for your
event.
● Ease of use – It’s significant to consider that your event platform is simple to
maneuver for both the host and the user - it leaves a first impression!

5. Virtual Event Platform Options:
vFairs:
Pricing: Custom Quote
Features: 3D virtually immersive environment, live
webinar, group networking features, video and
document hosting, personalized landing page, and
networking abilities
vFairs is more catered to virtual conferences,
networking events, and trade shows. It includes an
immersive, virtual environment “world” where users
can feel like they’re actually at visiting booths to
understand the business/company more.

6. Virtual Event Platform Options:
Hopin
Pricing: $99/user/month, free up to 100 participants
Features: Webinar sessions with chat and polls,
customizable, simple scheduling tools, reports of the event
(during and afterwards)
Hopin is more catered to be an all-in-one event hosting
platform, where there can be multiple “stages” for your
event much like a festival. It’s a popular tool for event
planners, and recreates that in-person experience.

7. Virtual Event Platform Options:
Accelevents
Pricing: Free Trial Available
Features: seamless live streaming, analytic reports,
interactive and customizable “booths”, and 1:1 speed
networking, ticketing options
Accelevents is ideal for conferences, fundraisers,
seminars, career fairs, and much more. It’s more of a tool
for networking, having speakers, and discussions.
Attendees are able to attend multiple sessions without
leaving the platform.

8. Conclusion
In conclusion, virtual event marketing can be a
great asset to reach new and existing customers in
an interesting way. There are a variety of more
options on where to host your next virtual event, and
it’s evident that virtual events are here to stay with
the rise of so many platforms. It’s important to pick
what’s right for your event, and you don’t need to
break the bank to host a great one. With the right
technology, intention, and attention to detail, you can
host a fantastic event that will create an immersive
experience, and showcases what you and your
business are all about.