According to FutureWatch 2010, 12% of meeting professionals are expecting virtual meetings to be a continuing trend in 2010. The question meeting professionals have now is how do they create a virtual strategy that serves their audience’s educational and networking needs while expanding their own revenue opportunities.
This session with explore four business models for virtual options:
* Freemium Registration: Free registration for basic content.
* Paid Registration: Charging for premium content.
* Exhibitors/Sponsorship: Exhibiting, advertising and brand awareness associated with the virtual component.
* Hybrid Opportunities: Prizes, games and sponsorships that span the physical and virtual event
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At the Fifth Annual Small Business Summit (http://www.smallbiztechsummit.com), photos are here: http://www.photoshelter.com/gallery/Small-Business-Summit-2010-Public-Gallery/G0000gFC7kSr7Iiw we presented 7 (out of 60+ entries) companies with the HOT TECH DEMO 2010 awards!
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As the second half of 2020 and first quarter of 2021 comes into view, one thing has become very clear to the general event marketplace, things are going to be very different. Playing a vital role in growing participation at our face to face, virtual, and hybrid events is going to be a deep knowledge of our customers.
What is customer intelligence and why is it more important than ever for the future success of your event? This webinar will peel back the importance of customer intelligence and the analytical foundation for it that you can start building in your event portfolio today. We will walk through the required data you need to be collecting across virtual and face-to-face events, as well as, the metrics to have in place over the coming months to personalize relevant content and experiences in front of your customer.
At the Fifth Annual Small Business Summit (http://www.smallbiztechsummit.com), photos are here: http://www.photoshelter.com/gallery/Small-Business-Summit-2010-Public-Gallery/G0000gFC7kSr7Iiw we presented 7 (out of 60+ entries) companies with the HOT TECH DEMO 2010 awards!
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FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).
Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.
Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!
See http://www.mpifinland.org/social-media-and-hybrid-events.html
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* We will discuss hybrid (physical and virtual) fairs
* We will also look at the future for virtual career fairs
* We will highlight the different features that can be found at these innovative events
The career fair has always been an ideal opportunity for candidates and employers to meet, exchange ideas, information and to discuss opportunities.
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6. Multiple Meeting Rooms
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8. Chat bots
9. Chrome Shoot integration
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3. Optimization of testing processes
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Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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4. And ask more questionsTwitter: @csalomonlee Hashtag: #MPI
5. 1. State of the Meetings & Events Industry 2. Four Models for Virtual 3. Which Makes Sense For You
6. Events Making a Return 6.6% growth professional attendance 5.2% growth in sq footage of exhibit space sold 5.2% growth in # of exhibitors 5.6% positive growth in projected revenue CEIR Index, November 2010
7. Events Are Vital $650 Billion global industry $230 Billionin the US alone CWT Travel Institute, “Meetings & Events: Where Savings Meet Success”: August 2010
49. GENERAL MODEL: EXHIBITORS Free for attendees Tiered program for exhibitors: bronze, silver, gold Leads-based, including: Visitors to booth Guaranteed leads Entire registrant list
50. GENERAL MODEL: SPONSORS Free for attendees Tiered program for sponsors: bronze, silver, gold Brand awareness opportunities: banner ads, session sponsorship, game sponsorship, etc. Leads may or may not be included Example: all attendees to keynote session
52. FUTURES MAGAZINE Geographically dispersed audience Time constrained Drive quality leads Booths priced from $4,500 – $12,500 – gold level received speaking opp Provide entire registration list
53. FUTURES MAGAZINE RESULTS 39% increase in attendance from one virtual event to the next Consider increasing exhibitor booth fees
54. WHY CONSIDER Audience doesn’t attend physical events Audience is geographically dispersed Test new markets or conference products Expand your revenue base Expand your database Attract exhibitors/sponsors to participate Corporate: partners/customers Association: members, suppliers
57. HYBRID MODEL Combination of paid/free registration Include exhibitors and/or sponsors Physical conference with virtual component All or part of content accessible to virtual
59. CISCO LIVE! Physical + virtual Virtual provided a taste of the physical conference Multiple opportunities Exhibit hall Sponsorship via games, ad banners, etc. Variety of technologies leveraged Virtual event, webcasting, Second Life
60. CISCO LIVE! RESULTS Virtual drove first timers to Cisco Live High-level audience: 33% exec/sr. management 34% of the virtual attendees indicated that they would go to in-person 30,000 registered from 185 countries
61. WHY CONSIDER Strong content to attract both physical and virtual audiences Leverage virtual to drive in-person Emerging audience that is web-savvy/existing web-savvy audience Physical attendance/accessibility limited by location Reach broader audience
73. “Toyota Prius G sports” by Toyota UK via flickr: http://www.flickr.com/photos/toyotauk/5209223732/
74.
75. IBM Cognos 10 Product Launch, Virtual Edge Summit 2011, “Successful New Product Launches Through Virtual Environments Case Studies”: http://www.virtualedge.org/page/ves-2011-video-sessions
76. Cisco Live Virtual Case Study, Virtual Edge Institute, http://www.virtualedge.org/forum/topics/once-you-go-hybrid-youll-never
77.
Editor's Notes
Good morning everyone. Thank you for joining me today for this presentation. Virtual has definitely become a very big topic over the past 12-18 months. And when we take a step back (next slide)
projected revenue growth over 2009. While it may be too soon to cheer, it’s a positive indicator for 2011
With the US responsible for nearly 30% of the total global industry
While virtual represents a drop in the bucket within the overall meetings & events industry, it represents an opportunity for both corporations and associations
The question I want to help you answer is – if I go virtual, which business model makes sense for me. Before I begin, I want to get a sense of everyone’s level with virtual events to date and what mix is association, corporation or both
And a hybrid model in terms of how to incorporate opportunities that span a physical to virtual event and back again
Exceeded reg/attendee goals: 5920 registrants, 2500 attended from 52 countries
Another model is to look at exhibitor-drive virtual events.
In terms of attract more people and global reach of such a model
Value is audience – have a quality audience that suppliers and vendors want to sell to - exhibitor
Value is audience – have a quality audience that suppliers and vendors want to sell to - exhibitor
Audience – global, time constraint, expectationsObjectives – how does this complement your organization’s overall goals - corporation: marketing objectives - association: membership / revenueSupport system – what support staff do you have available to manage the events? How well-trained are they?AV/Production – what quality are you seeking to provide? Free live stream provides a different quality and experience than full two-camera, live streaming video/audio set-upStart small and build – if this the first time you’re doing this, consider starting small with a couple of sessions/speakers, and find a provider that has some of the elements you’re seekingTest-test-test: the one thing that each of the case studies demonstrate is you have to test, test, and test some more. This will help determine what does and doesn’t work.
Audience – global, time constraint, expectationsObjectives – how does this complement your organization’s overall goals - corporation: marketing objectives - association: membership / revenueSupport system – what support staff do you have available to manage the events? How well-trained are they?AV/Production – what quality are you seeking to provide? Free live stream provides a different quality and experience than full two-camera, live streaming video/audio set-upStart small and build – if this the first time you’re doing this, consider starting small with a couple of sessions/speakers, and find a provider that has some of the elements you’re seekingTest-test-test: the one thing that each of the case studies demonstrate is you have to test, test, and test some more. This will help determine what does and doesn’t work.
Elsevier case study: http://www.foliomag.com/2010/hybrid-events-live-virtual-combo