It is a presentation based on kotlers Principles of Management and the topic is How is strategic planning carried out

1. How is strategic planning
carried out at different levels of
the organization?
Suneel Anumolu

2. The Strategic Planning, Implementation, and
Control Processes

3. Corporate and Division Strategic
Planning
1. Defining the corporate mission
2. Establishing strategic business units
3. Assigning resources to each strategic business unit
4. Assessing growth opportunities

4. Levels of a Marketing Plan
Strategic
• Target marketing decisions
• Value proposition
• Analysis of marketing opportunities
Tactical
• Product features
• Promotion
• Merchandising
• Pricing
• Sales channels
• Service

5. Focus on limited number of goals
Stress major policies and values
Define major competitive spheres
Good Mission Statements
five major characteristics.
Take a long-term view
Short, memorable, meaningful

6. Company Product Market
Missouri-Pacific
Railroad
We run a railroad We are a people-
and-goods mover
Xerox We make copying
equipment
We improve office
productivity
Standard Oil We sell gasoline We supply energy
Columbia Pictures We make movies We entertain
people
Product-Oriented versus Market-Oriented Definitions of a Business

7. The Kate Spade brand allows Liz
Claiborne to attract a more youthful
customer

8. The Strategic Planning Gap

9. Characteristics of SBUs
• It is a single business or collection of related businesses
• It has its own set of competitors
• It has a leader responsible for strategic planning and profitability

10. The Business Unit Strategic-Planning Process

11. Swot Analysis

12. Opportunity and Threat Matrices

13. Vodafone has actively partnered
with a number of other firms to help
drive its innovation.

14. PORTER’S GENERIC STRATEGIES

15. Feedback and Control