Latest psychologist who have done further work on Maslow's hierarchy of needs and also introduced emotional equations that's a great theory

1. Prepared by
SAJIDA PARVEEN
Chip

2. introduction:
 Chip Conley (born October 31,1960, in Orange,
California) is an American hotelier, author, and
speaker.
 Conley is the founder of Joie de Vivre Hospitality.
 In 2010, Conley was invited to speak at the
annual TED conference.
 In 2010, Conley was invited to speak at the
annual TED conference.

3. Cont……..
 His speech addressed creating a business model driven
by our need for meaning as outlined by Abraham
Maslow’s hierarchy of needs and as presented in his
book Peak: How Great Companies Get their Mojo from
Maslow.
 The book’s central theme: that business success comes
not just from meeting people’s needs –– it comes from
knowing which needs to meet.
 Conley founded Fest300 ( the world's best festivals to life )
and became Head of Global Hospitality and Strategy for
Airbnb.

4. Education:
 Graduated high school from the PACE program at
Long Beach Polytechnic High School.
 Conley received his BA in 1982 and an MBA in 1984
from Stanford University.
 He served on the Glide Memorial Board for nearly
a decade and is now on the Boards of the Burning
Man Project, the Esalen Institute and Youth
Speaks.

5. Books:
 The Rebel Rules: Daring to be Yourself in
Business; Simon & Schuster, 2001
 Marketing that Matters: 10 Practices to Profit Your
Business and Change the World; co-authored with Eric
Friedenwald-Fishman, Berrett-Koehler Publishers,
2006
 Peak: How Great Companies Get Their Mojo From
Maslow; Jossey-Bass, 2007
 Emotional Equations: Simple Truths for Creating
Happiness and Success, Simon & Schuster, 2012

6. Awards:
 In 2008, the California Lodging Industry Association
recognized Joie de Vivre Hospitality and Conley with
Outstanding Lodging Property and Chairman's Awards.
 Joie de Vivre was awarded the 2nd Best Place to Work in
the San Francisco Bay Area by the San Francisco Business
Times.
 Guerrilla Marketer of the Year
 Emerging Growth Company of the Year
 National Humanitarian Hospitality Company of the Year
 Northern California Real Estate Entrepreneur of the Year
 E-Marketer of the World
 In 2007, Conley was named the Bay Area's Most Innovative
CEO by the San Francisco Business Times.
 In 2008, Conley was selected as one of four finalists for the
2008 "Corporate Hotelier of World" award by Hotels
magazine.

7. The Great Pyramids
 The problem is that most companies aren’t aware
of the implications of Maslow’s hierarchy ––
instead they focus on short-term financial
performance and tangible results.
 So …….
 Conley’s message is largely about the functions
and importance of his Maslow-inspired
Relationship Truths –– three separate pyramids
that represent the needs hierarchies of the three
stakeholder groups.

8. Maslow ‘s hierarchy of needs

9. Company Relationship Truth

10. Company Relationship Truth

11. Company Relationship Truth

12. Emotional Equation
 Chip Conley’s Emotional Equations proposes a
simplified, logical, almost mathematical approach to
managing some of the modern world’s most common
challenges.
 His book has some major flaws, but is still, overall,
quite a useful read.