This book was designed + produced as resource specifically for new employees. Its goal was to streamline onboarding efforts by highlighting company values, sharpening brand DNA and to set new hires up for success within their first 90 days. Leveraging branded material, conversational copy and a simple layout, its intent was to inspire, excite and encourage dialogue between leadership and the new hire.

1. SUMMER 2015
Good. So do we.
Discover, learn, and
support new ways to
live your life in a
better world.
2 0 1 5 0 0 0 0 1 9 7 7
LIVE YOUR LIFE LOVE YOUR JOB
YOUR 90 DAY
SUCCESS
STRATEGY
Climb the learning curve faster and
achieve more sooner. You’re
on-boarding starts today!
AEOONBOARDING
SO, WANT TO
CHANGE THE
WORLD?
5AEO VALUES
That capture our company spirit and drive our
organizational goals. Learn how to show them off!
In order to get where
we’re going, you
have to know where
we’ve been. Learn
about our brands
and check out our
big plans for the
future.
WHO WE
ARE

2. THESE PRINCIPLES ARE THE INSPIRATION BEHIND LIVE
YOUR LIFE, LOVE YOUR JOB - THE THEME THAT RUNS
THROUGH OUR COMPANY, OUR BRAND, OUR CULTURE.
WE STRIVE TO BE AN EMPLOYER OF CHOICE - A PLACE
WHERE PEOPLE ARE EXCITED TO COME TO WORK
BECAUSE THEY BELIEVE IN WHAT WE DO, ENJOY
WORKING WITH EACH OTHER, AND HAVE FUN DOING IT.
BE INDIVIDUAL. THINK BROADLY. BE REAL. BE DISTINCT.

3. AEO LEARNING AGENDA Connect.
Immerse. Engage. This agenda will
expose you to experiences that
promote learning vs. just doing.
WHO WE ARE Get to know us by
checking out our company vision
and values, history, our AEO
Foundation and more!
MEET YOUR LEADERSHIP TEAM
Read about our leadership team and
learn about our corporate strategies.
CORPORATE CULTURE Experience
the notorious culture here at AEO
and get some insight on our various
recognition programs
IT’S ALL ABOUT YOU Here you will
discover your strengths and get the
low down on the three P’s: Perks,
PTO and Payday!
THE INS & OUTS Your one stop
shop for contacts, company policies,
city life and more!
Welcome to the American Eagle Outfitters family! Boy, do we have a lot to catch up on! We are
so excited that you are joining our team and we look forward to getting to know you. But first,
we want to share what today is all about. Below outlines what we’ll be talking about, so feel free
to scribble notes and ask as many questions as you want! We want to educate you on our
customer, product, technologies, and processes, as well as our people and culture, so get
excited! As part of your on-boarding, we will review the following.
LIVE YOUR LIFE.
WELCOME TO AEO

4. LEARNING &
COMMUNICATION
MATCHING LEARNING
STRATEGY & SECURE
EARLY WINS
FOCUS ON ALIGNMENT
WITHIN TEAM & ESTABLISH
A CLEAR VISION
CONNECT through best
practices for communication
by learning tips and
techniques to increase
efficiency and effectiveness.
Here you’ll take the AEO
Communication Standards
online course. After that,
you’ll receive an 8-day –
Check-in Survey to ensure a
smooth start!
IMMERSE in translating
and understanding your
work habits and
preferences based upon
your OAD profile. The OAD
(Organizational Analysis
and Design), provides
insight on your strengths in
the workplace, as well as
the strengths of your peers.
This profile will be
reviewed in a group
session. After that, you’ll
get a 30-45 Day check-in
with your HR partner to
make sure all is well.
CONNECT TO BRAND – CUSTOMER EXPERIENCE
IMMERSE IN PROCESS – PERFORMANCE & STRATEGY
ENGAGE WITH TEAM(S) – TALENT & CULTURE
ENGAGE in a conversation
about your transition and
experience during a new hire
roundtable event with several
members of our Executive
Leadership Team. During this
time, you’ll be able to ask
questions about the business.
You’ll also get a history AEO,
workplace culture training, and
insight on managing your
leadership style.
AEO LEARNING AGENDA

5. USE THIS PAGE TO FILL IN THE NAMES
& POSITIONS FOR ASSOCIATES IN
YOUR AEO LEARNING NETWORK.
SUPERVISOR
•
TEAM MEMBERS
•
•
•
•
•
•
•
•
•
•
CROSS-FUNCTIONAL PARTNERS
•
•
•
•
•
•
•
•
•
•
•
ESA
•
NOTES:
YOUR AEO NETWORK

6. WHO
WE
ARE

7. WE’RE AN AMERICAN DENIM BRAND INSPIRED BY THE
ADVENTUROUS SPIRIT OF OUR 20-YEAR-OLD TARGET
CUSTOMER—THEIR OPTIMISM, THEIR INTENSITY,
THEIR ENERGY.
DENIM IS AT OUR CORE. IT’S IN OUR BLOOD. IT’S WHAT WE LIVE
FOR. OUR JEANS ARE HOT, STYLISH AND HIGH QUALITY. THEY
MAKE OUR CUSTOMER STAND OUT.
AROUND THOSE JEANS, WE CREATE EVERYTHING OUR CUSTOMER
ENEDS TO LOOK GREAT WHILE SHOWING OFF THEIR INDIVIDUAL
STYLE—TRUSTED FAVORITES, UNIQUE ACCESSORIES AND
COLORFUL TREND-RIGHT TOPS.
WE MAKE CLOTHES THAT COMFORTABLY FIT OUR CUSTOMER’S
LIFE. FASHIONABLE. CASUAL. AFFORDABLE. THEY’RE CLOTHES
THAT ARE COOL WITHOUT TRYING
TO BE COOL.
WE’RE REAL. WE FIT EVERYONE. WE WELCOME ALL. IN OUR
CLOTHES, YOU’RE READY FOR ANYTHING.
LIVE YOUR LIFE
OPTIMISTIC, INDIVIDUAL, AMERICAN STYLE

8. LOVE THE REAL YOU
# REAL
AERIE IS BRAS, UNDIES AND MORE…MADE WITH LOVE AND ATTENTION TO EVEN THE SMALLEST
DETAIL, WE MAKE LINGERIE FOR GIRLS WHO ARE MAGNETIC AND SEXY, THE GIRL NEXT DOOR,
THE GIRL EVERYONE LOVES. AERIE DRAWS PEOPLE IN WITH INNOVATIVE AND CREATIVE
PRODUCT. WE WELCOME OUR CUSTOMERS LIKE FRIENDS AND ARE ALWAYS EXCITED TO SHARE
OUR KNOWLEDGE AND INSIGHT. WE ARE COMMITTED TO MAKING GIRLS OF ALL AGES AND SIZES
LOOK AND FEEL PRETTY INSIDE AND OUT. MOST IMPOORTANTLY, WE BELIEVE IN NO RETOUCHING.

9. PEOPLE The vitality of our company resides in
people - our Associates, our customers, and our
partners. We value and respect differing
backgrounds, unique talents and eclectic tastes;
they strengthen our ability to succeed. We care
about our Associates; we empower them; we
reward them. We give back generously to the
communities where we work and play.
INTEGRITY We keep our promises. We hold
ourselves accountable to the highest standards
and we do the right thing. We wisely measure
and manage risk. In the face of difficulties and
challenges, we don't compromise. We are polite
and professional – always.
PASSION Our passion infuses our actions with
purpose. It transforms stores into places of
energy and customer delight. Our offices, design
center and distribution centers hum with energy,
activity and enthusiasm. We collaborate. We
engage. We adhere to a keen sense of detail.
INNOVATION We operate in a dynamic and
competitive industry. We are curious,
enterprising, and resourceful. Our Associates
embody entrepreneurial spirit, develop creative
solutions, and initiate change. We continually
refine the unique processes that drive our
business, and we use insightful research and
analysis to balance our instinct and to guide our
decisions.
TEAMWORK We work together - listening to
one another, reaching consensus and supporting
group decisions. We celebrate achievements.
Because we respect and trust one another and
commit ourselves to our company goals, our
teamwork succeeds.
THESE VALUES CAPTURE OUR
COMPANY SPIRIT AND DRIVE
OUR ORGANIZATIONAL GOALS.
OUR LIVE YOUR LIFE, LOVE YOUR
JOB CAMPAIGN IS AN EXTENSION
OF THESE VALUES. IT IS THIS
FRAME OF MIND THAT GUIDES
OUR BRAND AND OUR CULTURE.
AEO VISION & VALUES

10. BUILT ON MORE THAN
30 YEARS OF
CUSTOMER FOCUS,
DEDICATION, &
INNOVATION—WE ONLY
CONTINUE TO GROW.
THE COMPANY WAS FOUNDED
with one store, in Novi, Michigan,
in 1977. Today, you see many
iterations of the number 77
throughout our clothing,
vernacular and imagery - one of
the many threads of respect to
our rich heritage.
The Schottenstein family of
Columbus, Ohio took over the
company in the early nineties,
which is also when we
introduced our first line of
private-label merchandise. They
were, and remain today,
consummate retailers, with
generations of experience and
several successful companies.
Under this leadership, we set our
sights on creating a brand that
offers high quality, on-trend
clothing at affordable prices,
targeted to the college lifestyle.
Decades later, that core mission
remains.
Over the next decade, the
company demonstrated
outstanding growth and
profitability, solidifying its
position as a leading lifestyle
brand. In March of 2007, the
company began trading on
the New York Stock
Exchange under the symbol
"AEO". Our shareholders
include associates,
individuals, large financial
institutions, socially
responsible investment
funds, and everyone in
between.
American Eagle Outfitters,
Inc. is now a portfolio of
brands, with American Eagle
Outfitters for 15 - 25-year-
old girls and guys, and Aerie
for the college girl.
With corporate offices in
four very distinct
locations - Pittsburgh,
New York City, San
Francisco, and Hong
Kong - American Eagle
Outfitters, Inc. has built a
distinctive company
culture based on our core
values that continues to
shape our aspirational yet
accessible brand
identities. Today, we have
more than 1,000 stores
and 30,000 associates
worldwide.
OUR HISTORY

11. 1977 THE FIRST AEOSTORE OPENS
The first AEO store opens in Twelve Oaks
Mall in Novi, MI as the destination for the
great outdoors.
1990 AEOGETS PRIVATE
American Eagle introduces private-label
merchandise.
1994 AEOGOES PUBLIC
Initial public offering of 2.1 million shares
on NASDAQ under “AEOS” symbol.
1998 AEO SOARS INTOCYBERSPACE
American Eagle launches ae.com.
2003 THE EAGLE SOARS
The iconic eagle appears for the first time..
2006 AERIE IS HERE
Something new, an intimates brand just for
her: aerie launches nationwide.
2006 DOMINATING IN DENIM AEO
AEO is ranked #1 in jean sales by 15-25 year
olds, above all other specialty retailers.
2006 COLLEGESTUDENTS LOVE AEO
AEO named the #1 brand college students
can’t live without.
2006 MARTIN + OSA
AEO gets a second stand-alone lifestyle
concept targeted for men and woman ages
28-40
2007 AEOIS TRADEON THE NYSE
AEO rings in Spring by moving to The New
York Stock Exchange (NYSE) under the
symbol “AEO”.
2007 AEOINC. MOVES DOWNTOWN
AEO Inc. opens the new corporate
campus at 77 Hot Metal Street in
Pittsburgh’s historic Southside.
2007 77 KIDS
AEO launches 77Kids, a line of clothing
for children 2-10, opening its first doors in
Pittsburgh.
2009 BREAKING DENIM RECORDS
AEO dominates the jean scene with a
record 4.2 million pairs of jeans sold
during back-to-school.
2009 AEOTIMES SQUARE
AEO lights up Times Square with the new
AEO flagship store, our largest store
with four levels of shopping
2010 AEO GOES GLOBAL
AEO kicks off its international expansion
with its first store in Dubai, closely
followed by stores in Kuwait, Hong Kong,
Russia, and Shanghai
2012 AEO OPENS ITS DOORS IN JAPAN
The Tokyo flagship store sets a new
record for the highest opening day and
first week sales in AEO history!
2013 HOLA AMIGOS!
AEO opens its doors in Mexico
2014 AERIEGETS REAL
aerie launches its #aerieREAL campaign
promoting positive body imagery and no
retouching on its girls, landing them on
Good Morning America!
2015 MARKING MORE TERRITORY
AEO expands into Chile and Peru,
furthering its international expansion.
IN ORDER TO GET WHERE WE’RE
GOING, YOU HAVE TO KNOW
WHERE WE’VE BEEN.
MILESTONES

12. Most people don’t think of going to work to watch
TV. Here at AEO, Associates are not only
encouraged to view the company’s latest videos,
but to share what they’ve learned with others. AEO
TV, which aired its first episode on March 11, 2010,
is designed to provide a fun, entertaining and
informative look at AEO products. Its videos are
also designed to teach selling methods to store
associates, giving them the product knowledge
they need to become successful in their jobs.
With AEO TV continuing to grow, the programs
are now viewed in nearly all AEO stores! Videos are
even translated into alternative languages for our
international partners.
The 3-5 minute episodes have three separate
channels: product videos that provide information
on how AEO products are designed and
manufactured; selling videos that provide tips and
role-playing opportunities to help associates excel;
and brand knowledge videos that give new
associates a snapshot of who American Eagle
Outfitters is as a brand.
IT’S ALL ABOUT THE CULTURE. IF
YOU’RE NOT HAVING FUN ON SET,
YOU’RE NOT PRODUCING AEO
MATERIAL.
AEO TV

13. PITTSBURGH HOME OFFICE Home to the three rivers,
championships, and jeans! American Eagle Outfitters, Inc. is
headquartered in Pittsburgh, PA in the vibrant Southside
neighborhood. Within a mile from downtown Pittsburgh, there is
are so many sights to see and things to do in the city, and a lot of
inspiration to draw from. Here, we house some of our major
departments including Merchandising, Real Estate, Payroll, IT,
Human Resources, Marketing, AE Direct and more.
PITTSBURGHHOMEOFFICE
77HOTMETALSTREET
PITTSBURGH,PA15203
SANFRANOFFICE
49STEVENSONSTREET
SANFRANCISCO,CA94105
SAN FRANCISCO is now
home to our newest office
for our Omnichannel team!
Located on 49th Stevenson
Street in the heart of San
Fran’s financial district, this
office will house part of
AEO’s global Omnichannel
initiatives, working closely
with our team in Pittsburgh.
THENEWYORKDESIGNCENTER
401 FIFTHAVENUE
NEWYORK,NY10016
NYC DESIGN OFFICE lives in the
heart of Manhattan. This office is
the hub of all designers for both
AEO brands. Along with design,
this office also houses our
Production team which ensures
our brands are getting the
highest quality product for our
customer. While being in 2 cities
creates a challenge at times, our
teams meet for large milestone
meetings a few times a year.
INTERNATIONAL OFFICES
As we continue to expand
our international reach, we
have started opening
regional offices across the
world. Outside of the US we
currently operate offices in
Mexico City, Hong Kong,
Shanghai and London to
support this rapidly growing
business.
OUR STORES are where we
work to promote our brands
and engage our customers—
where our product gains
exposure. Over the past few
years, we have expanded into
the international market. We
launched stores in Canada, the
Middle East, Hong Kong, China,
Russia, Mexico, Peru and more!
And from here, we only
continue to grow.
WHERE WE WORK

14. MEET
YOUR
LEADER
SHIP
TEAM

15. JOE MEGIBOW
SR. VICE PRESIDENT/GM OMNICHANNEL ECOMMERCE
Joe joined AEO in November 2012 as our SVP/GM of Omni-Channel
eCommerce, a new position focused on ensuring we deliver the sector-
leading, technology-enabled customer experience across our channels,
globally. Prior to AEO, Joe worked as the General Manager for
Expedia.com and is recognized for building the industry-leading
customer experience in online travel.
MARY BOLAND
CHIEF FINANCIAL & ADMINISTRATIVE OFFICER
Mary joined AEO in July 2012 from Levi Strauss and Company where
she served as CFO for Global Levi’s, for six years. In her role, she led
Finance and various operating functions across the Americas, Europe
and Asia. Prior to joining Levi’s, Mary spent more than 20 years at
General Motors Corporation where she rose to CFO.
SCOTT HURD
VICE PRESIDENT—CONTROLLER
Scott joined AEO as Vice President, Controller in January 2010 with over
18 years of General Accounting and Financial Control experience. He is
responsible for all operational accounting in multiple areas within the
company. Prior to joining AEO, Scott spent twelve years at Linens ‘N
Things, entering the company as Senior Accountant and progressing to
the position of Senior Vice President, CFO.
JUDY MEEHAN
VICE PRESIDENT—INVESTOR RELATIONS
Judy joined AEO in 2000 to develop an investor relations function for the
company. In this role, Judy leads business communications, including the
preparation of press releases, scripts, MD&A and executive presentations.
She works closely with the internal corporate communications, finance
and legal teams. Prior to AEO, Judy was an equity analyst at financial
services firm, Parker/Hunter.

16. Wow, it’s been a year! We accomplished so much in the past year, and we have learned a lot.
We are understanding our customer more and more everyday, and we will only continue to
grow. As a company, we have refreshed our goals for this new fiscal year and wanted to share
them with you. Learn them, love them, and understand how you can contribute to our success!
AEO BRAND: DELIVER BEST-IN-CLASS PRODUCT, INNOVATIVE MARKETING AND A
COMPELLING CUSTOMER EXPERIENCE ACROSS ALL CHANNELS.
AERIE BRAND: GROW THE AERIE BRAND WITH A FOCUS ON CUSTOMER ACQUISITION.
OMNI-CHANNEL: CONTINUE THE EVOLUTION INTO AN OMNI-CHANNEL RETAILER BY
ELIMINATING CHANNEL CONFLICT.
INTERNATIONAL: CONTINUE OUR INTERNATIONAL EXPANSION PLAN WITH A FOCUS ON
PROFITABLE GROWTH.
PEOPLE & CULTURE: REWARD OUTSTANDING ASSOCIATES AND PREPARE THE
ORGANIZATION FOR THE FUTURE.
SHAREHOLDER RETURNS: DELIVER STRONG RETURNS TO SHAREHOLDERS WHILE
INVESTING IN OUR COMPANY AND ASSOCIATES.
2015 COMPANY GOALS

17. Putting the customer first is essential in securing our
success. We continually strive to make our customer
happy in everything we do, in our corporate offices and on
our sales floor. Customer first standards are the ways we
engage with our customers on the sales floor, in the fitting
room, and at the cash and wrap. By putting our customer
first, we always make their day! Within each standard lives
the 4 “be’s”. The be’s allow us to connect to the customer
on a personal level with the customer. We use these
standards to ensure every customer has a positive
experience in every store, and to give clear steps to
succeed at work and help us recognize your success. Our
executive leadership team has even stepped in to show us
their customer first standards! In November 2013, the AEO
TV Production and AEO Store Experience teams set out in
search of American Eagle Outfitters and Aerie store
associates who were delivering great customer experience.
Our associates make every effort to go above and beyond
and it’s time we pay up! As part of our continuing contest &
recognition program, we went in to stores with undercover
actors and surveillance cameras to “catch” our associates
doing what they do best… being awesome. When
associates displayed certain customer service standards
they were eligible to win cash!
BE PARTY READY
You and your store are prepared to help
customers as soon as they walk in the door
BE FRIENDS FIRST
You establish a relationship by asking open
ended questions
BE A HERO
You go above and beyond for our
customers
BE THE CUSTOMER
You anticipate customer needs and are
quick to respond
CUSTOMER FIRST

18. GREET
INTRODUCE
PROMOTE
THANK
SALES FLOOR
WELCOME
REINFORCE
OUTFIT
COMPLIMENT
SELL
THE CUSTOMER & OUTLINE CURRENT PROMOS WITH SMILE
CUSTOMER SELECTIONS AND SHARE PERSONAL TESTIMONY
GENUINELY WHILE GIVING HONEST FEEDBACK ON FIT & STYLE
THE CUSTOMER OTHER LOOKS BY ASKING OPEN ENDED QUESTIONS
QUESTIONS
FITTING ROOMS
REINFORCE
ASK
INTRODUCE
ADD
THANK
THE CUSTOMER SELECTIONS WITH PERSONAL TESTIMONY & SMILE
“WILL THIS BE ON YOUR AEO CREDIT CARD?” AGE APPROPRIATE
THE CUSTOMER TO OUR AEO LOYALTY PROGRAM & BENEFITS
ON ADDITIONAL ITEMS BY KNOWING THE CURRENT PROMOTIONS
THE CUSTOMER FOR THEIR PURCHASE AND GIVE THEM A REASON TO RETURN
CASH & WRAP
THE CUSTOMER BY SUGGESTING KEY LOOKS & CURRENT PROMOS
THE CUSTOMER AS THEY LEAVE & GIVE THEM A REASON TO
RETURN
THE AEO BRAND BY INTRODUCING A BRAND CHANNEL
THE CUSTOMER TO AEO JEANS & FITS
THE CUSTOMER INDIVIUDALLY & GENUINELY

19. OUR
CORPO
RATE
CULTUR
E

20. FOUNDED IN 1996, The AEO
Foundation focuses on improving the
quality of life anywhere AEO Associates
and customers live, work and play. By
donating funds and by utilizing our most
valuable asset, volunteers, the AEO
Foundation gives back to communities
by supporting student related programs
focused on youth development and
conserving our environment. Charity
begins at home. That’s why the AEO
Foundation supports charities that do
good things right in our own community.
To learn more about ways that AEO Inc.
gives back or to see how you can get
involved, check out our website at
aebetterworld.org.
MAKINGADIFFERENEANDMAKING
THEWORLDABETTERPLACETO
WORK,PLAY,&LIVEIN.
THE FOUNDATION

21. Inspired by those who take what we make and make it their own,
American Eagle Outfitters celebrates real individuals everywhere.
#LiveYourLife
Working for a company that has 9+ million
fans, it’s important that we stay connected and
keep them up to date on the latest AE and
Aerie news. That’s where our Social Media
comes into play. The team currently consists of
5 key players that communicate to our
customers through Facebook, Twitter,
Instagram, Pinterest, Pose, Spotify and the Life
Your Life Blog. Their main role is to work
cross-functionally to gather newsworthy
material that our fans want to see and hear,
create contests and generate revenue through
our social media outlets all while striving to
outperform year over year performance.
Become a fan and follow us today!
Like Comment Share
The Live Your Life Blog
STYLE
MUSIC
TRAVEL
INSPIRATION
WE THE AE
MEET THE CAST
AERIE
Liked Message
Our Company
AE FRIENDS & FAMILY
about an hour ago
Our Pinterest Board
about 4 hours ago
Read about some
of the friends and
family here at AEO
and find out what
they’re all about!
about a second ago
Instragram Feed
about an hour ago
@americaneagle
@aerie
SOCIAL MEDIA

22. AEO TV
Check out our
store training
videos. Who
knows…maybe
one day you
might star in
one!
AEO FIND
Get help from the
search box to find
associates or
browse the
intranet
ASSOCIATE
RECOGNITION
See who has been
High Fived on a job
well done! High Five
someone today!
TOP STORIES
Check out the
most exclusive
stories about
AEO here
AEO EVENTS
Find out about
upcoming
events and
activities within
the company
DEPARTMENT
NEWS
Here you can
read about
news in any
department!
MORE COOL
TOOLS
Below you
can find links
to our cafés,
policy center,
and much
more!
STAY CONNECTED
Check out what’s
trending by following
us on social media.
AEO LIFE

23. IT’S ALL
ABOUT
YOU

24. THE STRENGTHS FINDER is based on more than 30 years of research on 2 million individuals
and it works to identify 34 main “themes” or strengths within each person. Of these 34 main
themes, your top 5-10 are your signature themes. No strength is more valuable than another.
The key is w hat you do with what you have. These strengths are unique to you, so it’s best to
embrace them and learn how to leverage them. Maximize team effectiveness by discovering
your team’s strengths, too!
There are 4 domains of Leadership Strengths – which one are you?
STRENGTHS FINDERS
EXECUTER: This is the person you call
on when you need to implement a
solution, and will work tirelessly to get it
done. Leaders with this strength have
the ability to create an idea and make it
a reality.
INFLUENCER: This person helps their
team reach a much broader audience.
People with this strength are always
selling the team’s ideas inside and
outside of the organization. When you
need someone to step in, this person is
your go-to.
RELATIONSHIP BUILDER: This person
is the essential glue that holds a team
together. Without this person, the
group is simply a composite of
individuals. This is the person that has
the ability to create groups and
organizations that are much greater
than the sum of their parts.
STRATEGIC THINKER: This person is
the one who keeps us all focused on
what could be. This is the person that is
constantly absorbing and analyzing
information, and helping the team make
better decisions. This person constantly
thinks about the future.
FUN FACTS:
There is a 1 in 33 million chance
that you will meet someone with
your same top 5 strengths in the
same order as you
There is a 1 in 278,000 chance
that you will meet someone with
your same top 5 strengths,
regardless of order

25. PERFORMANCE REVIEW: The performance
review contains three scored sections: key
accountabilities, the AEO winning edge, and
feedback. Performance reviews ensure that
a thorough evaluation of individual
performance is written and documented
based on previously discussed performance
expectations, and that the evaluation is
effectively communicated through a
performance review conversation.
KEY ACCOUNTABILITIES: Each associate
should have between 3 and 6 key
accountabilities. Each should be set around
the main functions of the role, and may be
financial or developmental in nature. This is
the area that associates should rate and
comment on their own performance across
the year.
AEO WINNING EDGE: This set of
characteristics has been developed to
demonstrate what it takes to be successful at
AEO. This is the area that associates should
rate and comment their performance across
the year based off the predetermined bullet
points within this category..
FEEDBACK: There are two feedback
sections: areas of individual strength +
distinctive/innovative accomplishments, and
opportunities for growth. This is the area
that associates should note specific feedback
from the year relating to their own
performance, with a focus on what they
perceive to be their own strengths and
unique talents.
REVIEW PERIOD: The fiscal year is February
1st
through January 31st
.
EFFECTIVE DATE: Merit increases, where
warranted, will be effective the first pay period
of April and will be reflected in the second pay
check in April.
INCENTIVE BONUS: A specific target incentive
bonus percentage is assigned by grade level.
If you are unsure of your bonus percentage
eligibility, please reference your offer letter or
most recent compensation profile.
IMPORTANT NOTES:
Incentive Bonus amount for associates is the
eligible bonus percentage based on fiscal year
to date base wages earned through the end of
the fiscal year. Bonus percentage is based on
grade level at the end of the fiscal year.
ASSOCIATES ARE NOT ELIGIBLE IF::
1. The company does not meet partial results
on Financial Performance Goals.
2. An associate is rated “needs Improvement”
on the key accountabilities section of the
annual review, or has an overall review
rating of “needs Improvement.”
3. An associate is on a written performance
counselling review at the time of the
incentive bonus payout
4. An individual is not actively employed by
AEO, Inc. at the time of the incentive bonus
payout.
PERFORMANCE REVIEW

26. OUR EAGLE OF THE YEAR WILL
RECEIVE AN ALL-EXPENSE PAID
VACATION, WITH OPTIONS UP
TO 6 DIFFERENT LOCATIONS
ACROSS THE U.S!
WITH A HIGH FIVE, ASSOCIATES
HAVE THE OPTION TO SELECT A
GIFT CARD OF THEIR CHOICE
FROM OVER 300 ONLINE
VENDORS!
THE HIGH FIVE award
allows all AEO Inc. team
members to reward their
supervisors, peers, or
direct reports. Recognize
one of your teammates for
exceeding expectations
and exemplifying AE
Values and let them
choose their reward. ALL
AEO Inc. Associates are
eligible. Associates are
encouraged to give
recognition to supervisors,
peers, and direct reports.
Just complete the
nomination form on the
Intranet, gain approval,
and submit for review!
EAGLE’S ELITE is a
quarterly program
designed to recognize an
individual or team that has
gone above and beyond
to exemplify one of AE’s
Values. Nominations
should be made for
Associates who have
implemented ideas that
positively affect the way
AEO Inc. does business.
Individuals or teams may
be nominated.
If you have someone to
recognize, work with your
VP/Department to
complete the nomination
form and submit for
review. Winning
Associates will receive a
$150 check and framed
certificate. Our Top
Eagle’s Elite Associate will
be eligible to spin the Top
Prize Wheel!
EAGLE OF THE YEAR is
the top award at AE! It is
an annual reward and
recognition opportunity
meant to recognize the
individual that personifies
our core values via
significant achievement
with lasting positive
impact on the Company.
Associate selected will
have performed outside
the scope of their normal
position responsibilities
and made a significant
contribution to American
Eagle.
GET RECOGNIZED

27. AEO IS ALWAYS ON THE LOOKOUT for
talented people to fill positions as we
continue our rapid growth process. The
FAST CA$H Referral Program was created
to reward AEO associates for providing
qualified referrals. The goal of this program
is to help reduce recruiting costs while
providing AEO with a fresh source of
talented candidates for these challenging
positions. This program will work in tandem
with traditional recruiting methods to
ensure that AEO will have a diverse pool of
highly qualified candidates.
POSITION ELIGIBILITY:
Corporate positions are eligible. Current
open positions can be found on the intranet
in the HR department section at
www.liveyourlifeloveyourjob.com.
EMPLOYEE ELIGIBILITY:
AEO associates are eligible and encouraged
to participate in FAST CA$H. Please note
that the members of the recruiting team,
executive committee, or the supervisor of
the open positon are not eligible to receive
a referral bonus.
EARN EVEN MORE MONEY:
Each month we highlight a specific job that
we need to fill quickly. If you refer someone
that month and we hire them that month,
you have an opportunity to earn $3,000!
Now that’s something to think about!
HOW DO I MAKE A REFERRAL?
It’s easy. For Home Office, DC, and NY Design
Center positions, email your referral to a
member of the Recruiting team.
REFERRALS MAY NOT BE:
A current associate of AEO or a person
who has been working with AEO on a
temporary, seasonal, freelance, contractual
basis, ,or anyone who was already presented
to AEO through another recruiting source. A
referral cannot be a former or current intern or
associate.
HOW DO I RECEIVE AN AWARD?
HR will notify you if your referral has been
hired. Your FAST CA$H award will be granted
for each person hired, and amount will be
determined based on the position and the
recruiting team’s discretion. Award payments
will be made within one month after the
successful referral reports to work. Keep in
mind that FAST CA$H can be revised or
terminated at any time at the discretion of
AEO, Inc. Also, the recruiting team is
responsible for the administration of FAST
CA$H and will determine amount of award.
Each resume submitted will be reviewed for
eligibility. Decisions regarding candidates’
qualifications will be determined by the hiring
manager and the recruiter. There is no limit to
the number of referrals an associate can
submit. In case of duplicate referrals, the award
will be based on the earliest date that the
recruiting team receives the referral.
FAST CA$H REFERRAL

28. The Basics
Earned
Per Pay
Total
(26 Pays)
Maximum
Sell Back*
Allowed
Years of Service Hours Days Off Hours Days
Year 1
After 5th
After 10th
5.54
7.08
8.62
18
23
28
144
184
224
0
5
10
**ELIGIBLE AFTER 60 DAYS
DIRECT DEPOSIT is possible after your first pay
check. Just provide your banking information
within your new hire paperwork and you can take
advantage of our automatic check deposit. Your
direct deposit will not take affect until your
second pay check due to bank verification
purposes. After that, no more trips to the bank!
FRIDAY: SOMETHING EVERYONE
LOOKS FORWARD TO
YOUR PAYCHECK will be granted a bi-weekly
basis. Our pay period is Sunday through
Saturday; the pay you receive covers the two-
week period that ended the Saturday six days
earlier. Your first pay check or pay stub will be
delivered to you by your ESA. Not sure how
much paid time off you’ve accrued? Your PTO is
listed on the right-hand side of your pay stub. If
you do plan on taking any PTO, be sure to alert
your ESA. Just know that only non-exempt
associates are permitted to sell back unused PTO
after meeting service requirement. Exempt
associates will forfeit any remaining PTO balance
at the end of the fiscal year. For more
information, review your offer letter for the total
number of days you receive or consult the below
chart.
PTO PLAN:EARN AS YOU GO FROM MARCH TO FEBRUARY
PAYDAY!

29. CORPORATE CULTURE Our culture is
fun, cool, friendly, and open-minded. We
are a group of polite and professional
people who value creativity and
innovation. We encourage you to be who
you want to be, wear what you want to
wear, and do what you want to do.
We’ve found a nice balance between fast-
paced and relaxed, and we’re excited for
you to immerse yourself in our culture.
Cheers to jeans and flip flops!
PERK SPOT Get excited about worthwhile
savings on popular products and services like
movies, amusement parks, gifts, vacations, and
way more! You can save up to 50%, so make
sure to check out perkspot.com before you buy.
THE GYM Workout and feel great around your
work schedule. For $20 a month, you can enjoy
our state of the art equipment and convenience
of our gym located on the first floor in 19HM.
Pump up your muscles, enjoy the view of the
river as you run, take some classes, and avoid
rush-hour traffic. Come and get AEO fit!
THE CAFÉ You don’t need to go far to get
fantastic food. Enjoy great food at your office
cafe! Guckenheimer is a proud partner of AEO,
providing the very highest-level restaurant and
related services, catering and special event
services, vending, and office coffee to all
associates. With offered coffee happy hours and
frozen yogurt, you can’t go wrong!
CONCERT TICKETS Dying to check out that
band? AEO offers concert tickets for one-time
request at our stage located in the North Shore.
Just send your request to your ESA and enjoy the
show from our box seats! We’ll cheers to that.
AEO DISCOUNT What better way to
stock up on AEO swag than to take
advantage of the associate discount?
Associates are eligible for this benefit
immediately upon hire. Upon presenting
your AEO discount card, associates will
receive 40% off of regular priced AEO
merchandise, and 25% off of select sale
and third party merchandise. This
discount applies to all AEO and aerie
merchandise. Ordering online? Online
orders can now be shipped to any
destination at no cost!
FREE PARKING GARAGE What’s better
than finding a great parking spot in one
of the most popular areas of Pittsburgh?
Finding that spot for free! Enjoy our
South Side Campus parking garage right
in the heart of South Side Works. Just
scan your badge upon entry and exit, and
off you go! We got your car covered, and
the cost!
ATM SERVICE Need some cash? Visit
your café for a PNC ATM.
AEO PERKSFREE PARKING AND I CAN WEAR
JEANS TO WORK? UM…YES
PLEASE!

30. AEO Associates, take advantage of our private fitness center conveniently located on the first
floor of 19HM. With access to the trails and a fantastic view of the river and city life, you’ll be
super glad you joined! We’re open 7 days a week from 5:00am to 10:00pm, and group fitness
classes are included free with membership. Personal training consultations and fitness guidance
from our professional staff will help you get that one-on-one attention you’ve been seeking.
We offer a state of the art fitness equipment, free weights, locker rooms equipped with
showers, basic personal care products, and towel service. We want to make it as easy as
possible for you to enjoy your workout! Join now and receive your first month’s membership
for free. After your first month, membership is $20 a month, but can be paid through automatic
payroll deduction. All you have to do is complete the form in your new hire paperwork, and
drop off the form at the receptionist desk or slide it under the office door located in the gym.
AE
FIT
19HOTMETALSTREET
AEO FIT MISSION:
Our mission is to promote good
health and wellness with the
employees of our company by
providing a safe, secure, fun, and non-
intimidating fitness environment.
Employees will have access to our
state-of-the-art facility, equipment,
and fitness knowledge. Professional
and courteous staff will assist
employees in developing plans and
achieving their individual fitness
goals. Employees at all fitness levels
will be motivated to continue their
health lifestyle and will be
encouraged to recruit other
employees to create healthy habits
for life. Our proactive approach to
fitness supports the company vision
of being a leading, diverse, world-
class organization.

31. CAFE HOURS OF OPERATION:
Monday - Friday
Breakfast 7:30am - 10:00am
Lunch 11:30am - 2:00pm
Snacks & Bistro – 7:30am-3:00pm
Guckenheimer is proud to partner
with American Eagle in the service of its
associates in Pennsylvania. We are committed
to providing the very highest-level restaurant
and related services, catering, special event
services, vending and office coffee to the
associates of the American Eagle facility
in Pittsburgh.
Guckenheimer is an environmentally conscious
organization that provides the highest
standards and operating practices that support
and protect the environment. Our company is
national in scope, providing restaurant
Management Services in more than 400
locations across the United States.
Guckenheimer is independently owned and has
been founder led for more than 40 years. Our
company continues a distinction within our
industry of providing an Employee Stock
Ownership program that is participated in by
all of our employees, both hourly and
salaried, making it the 22nd largest ESOP
among all industries in the United States.
Guckenheimer is honored to be serving the
associates based in the American
Eagle facilities in Pittsburgh. We commit to
each of you to provide only the finest quality
ingredients coupled with expert preparation to
insure you the very finest dining experience.
We care about your public dining and catering
experiences and are confident that you will see
our passion for excellence in our services.
We strive to provide the best customer service
at all times. If you feel for any reason that you
have been charged incorrectly at the register,
please contact your Cafe Manager at your
convenience. Also, please note that receipts
are available at the register, upon request, at
the time of purchase.
THE CAFÉ

32. KNOW
THE INS
AND
OUTS

34. SHADYSIDE: 5501 CENTRE AVE. | 412.683.3663
AMERICAN | $$-$$$
AVENUEB
STRIP DISTRICT: 2216 PENN AVE. | 412.471.1900
AMERICAN | $$-$$$
BARMARCO
EAST LIBERTY: 5997 PENN CIRCLE S. | 412.471.1900
CRANBERRY: 20111 RT. 19 & FREEDEOM RD. | 724.742.2333
GOURMET BURGERS | $
BRGR
DOWNTOWN: 212 SIXTH ST. | 412.391.2752
AMERICAN | $$
BUTCHERANDTHERYE
SHADYSIDE: 229 S. HIGHLAND AVE. | 412.661.5656
MEDITERRANEAN | $$-$$$
CASBAH
SHADYSIDE: 238 SPAHR ST. | 412.363.1500
MEDITERRANEAN | $-$$
CAFÉZINHO
LAWRENCEVILLE: 5336 BUTLER ST. | 412.252.2596
URBAN MEDITERRANEAN | $$-$$$
CURE
SOUTH SIDE: 128 S. 17TH ST. | 412.390.2012
ITALIAN | $$-$$$
DISH OSTERIAANDBAR
HIGHLAND PARK: 5904 BRYAN ST. | 412.441.1200
MEDITERRANEAN | $-$$
E2
STRIP DISTRICT: 1150 SMALLMAN ST. | 412.201.5656
AMERICAN | $$-$$$
ELEVEN
SQUIRREL HILL: 5875 FORBES AVE. | 412.421.6668
TAWANESE | $
EVERYDAYNOODLES
DOWNTOWN: 535 LIBERTY AVE. | 412.281.4748
WORLD CUISINE | $-$$
GRIT& GRACE
STRIP DISTRICT: 2000 SMALLMAN ST. | 412.261.6565
LATIN/CARIBBEAN | $-$$
KAYA
OAKLAND: 214 N. CRAIG ST. | 412.621.2700
AMERICAN | $$-$$$
LEGUME

35. DOWNTOWN: 649 PENN AVE. | 412.325.7007
AMERICAN | $-$$
MEAT& POTATOES
DOWNTOWN: 903 PENN AVE. | 412.471.8424
THAI | $-$$
NICKY’STHAI KITCHEN
DOWNTOWN: 308 FORBES AVE. | 412.562.1710
STRIP DISTRICT: 2208 PENN AVE. | 412.434.7300
SEAFOOD | $-$$$
PENNAVENUEFISHCO.
LAWRENCEVILLE: 3801 BUTLER ST. | 412.622.0111
ITALIAN | $-$$
PICCOLOFORNO
POINT BREEZE: 401 S. HASTINGS ST. | 412.441.3334
EUROPEAN | $-$$$
POINT BRUGGECAFÉ
GARFIELD: 5523 PENN AVE. | 412.441.7258
AMERICAN | $$
SALT OFTHEEARTH
SHADYSIDE: 5847 ELLSWORTH ST. | 412.362.5656
PAN ASIAN | $$-$$$
SOBA
LAWRENCEVILLE: 4115 BUTLER ST. | 412.224.2070
AMERICAN | $
SMOKEBARBEQUETAQUERIA
EAST LIBERTY: 134 S. HIGHLAND AVE. | 412.362.6001
AMERICAN | $$
SPOON
SOUTH SIDE: 2104 E. CARSON ST. | 412.586.4738
ITALIAN | $$$
STAGIONI
SHADYSIDE: 5849 ELLSWORTH AVE. | 412.362.6198
JAPANESE | $-$$$$
UMI
UPPER ST. CLAIR: 1469 BOWER HILL RD. | 412.221.1232
MEDITTERANEAN | $$$
WILD ROSEMARY