This document outlines a marketing campaign to promote heart health and fitness. It targets Super Bowl fans, fitness enthusiasts, and people trying to lose weight. The campaign will use a Facebook page, blog, mobile app, Pinterest, paid search and display ads to resonate with audiences and fulfill their goals of being healthier, stronger and more successful by making their heart beat stronger. The budget is $10-15 million over 9 months allocated across these different channels.

1. M A K E Y O U R H E A R T B E AT S T R O N G E R
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2. TA R G E T A U D I E N C E S
•
Super Bowl Fans
•
Fitness Enthusiasts
•
People who try to
lose weight
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3. HOW TO MEASURE SUCCESS
Goals:
• 1. Resonate
• 2. Mobile fun values.
• 3. Goals of people’s life.
KPIs:
• 1. Likes
• 2. Sales
• 3. Active users
• 4. Google Analytics
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4. THE BIG IDEA
M A K E Y O U R H E A R T B E AT S T R O N G E R
R E S O N AT E A N D
FULFILL
YOUR DREAM
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5. EXCLUSIVE
F A C E B O O K PA G E
• Healthier
• Stronger
• More successful
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6. C A M PA I G N
BLOG
• Healthy Information
• Takeaways
• Fulfill Dreams
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7. MOBILE APP
PLUS PINTEREST
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8. PPC AND
O N L I N E D I S P L AY
• Keep the topic hot
• SEM
• Gateway to resonate
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9. BUDGET AND
A L L O C AT I O N
1 0 - 1 5 M I L L I O N I N T O TA L
FOR 9 MONTHS
9%
9%
40%
15%
PPC+Display
FB
Mobile+Pinterst
Blog
26%
Maintaining
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10. SUMMARY
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