Presentation and recording of a webinar in the Digoshen series of topics for Executives and Board Directors on how to thrive as a digital leader. The webinar was originally recorded on July 14, 2016.

1. How Executives Can Enhance Their
Professional Reputation via Social Media

2. Katy Caroan

3. Agenda
• Key considerations for Executives
• Top 5 reasons you should use social media
strategically
• How to increase your reach and impact
• Examples
• Access to additional resources

4. Definition
”Your professional reputation is how your actions and
unique qualities are perceived by others in your
professional surroundings. It sets the expectations of
what you can accomplish and how you can do it.”
Per Frykman

5. Key considerations
1. What is your professional reputation today?
2. How do you want to be perceived in the future?
3. Whom do you want to inspire?
4. What do you want to inspire about?
5. Where do your stakeholders spend time?
6. Whom do you need help from?
7. Which story are you willing to share?

6. Top 5 reasons
to use social media strategically
1. Listen to what your stakeholders engage in
2. Attract new customers, previous customers…
3. Attract talent and GIGers
4. Attract new off-radar opportunities
5. Learn, learn, learn

7. How to increase reach and impact
1. Understand how you are perceived by others
2. Focus on demonstrating your strengths consistently
online/offline
3. Select 1-2 social media platform(s)
4. Select 1-3 topics to engage in
5. Mobilize your network
6. Share your story and your BIG WHY in business

8. Examples

9. Source:
tinteguri.com
Anita Krohn Traaseth - CEO Innovation Norway

10. Sources:
facebook.com
linkedin.com
Sree
Sreenivasan
Fmr. CDO,
The New York
Metropolitan
Museum of Art

11. Sources:
facebook.com
linkedin.com
Sree
Sreenivasan
Fmr. CDO,
The New York
Metropolitan
Museum of Art

12. Common themes
Courage
Transparency
Vulnerability
Appearance + Behavior

13. Q&A

14. More resources

15. h"p://digoshen.com/insightpla3orm/

16. Thank you for joining!
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