Sebastián Fernández Silva and Natalia Mileo presented on Mercado Libre's culture journey. They discussed how Mercado Libre started as a tech startup and has grown to become a $10 billion company and one of the World's Best Workplaces. They outlined Mercado Libre's history and milestones from 1999 to present. They also discussed how Mercado Libre uses analytics, integrated symbols aligned with its DNA, and continuous feedback to reconnect with its entrepreneurial culture and leverage leadership.