The document discusses how the media product uses and develops conventions of real media products. Specifically, the product employs conventional advertising techniques and takes inspiration from conventions seen in real dairy advertisements. This was done to position the fictional "DairyFriend" product as a real dairy product for consumers to understand.
Feedback on the advertisements found they were generally successful at conveying a positive view of the product and creating a memorable brand identity. However, not all viewers felt the ads fully achieved positioning the product as premium. The document analyzes different elements of the ads and sponsorship videos to see how effectively they work as a cohesive campaign and what can be improved based on audience responses.
Here are the key things I learned from the audience feedback:
- The ad successfully conveyed a positive view of the product to all viewers, achieving the main goal.
- Viewers understood and repeated back the intended connotations of convenient, fresh, healthy and natural.
- Most found the branding memorable, showing effective communication of the brand.
- Views were mixed on whether it positioned the product as premium - this aim may not have been fully achieved.
- Feelings/moods conveyed matched what was intended - positive, fun and lighthearted.
Overall, the feedback showed the ads largely achieved their goals in terms of view of product and mood/feelings. However, positioning it as premium may need
This document provides an analysis of how Serena Moriarty's media product uses, develops, and challenges conventions of real media products. It summarizes how the main adverts employ conventional techniques like upbeat music but challenge conventions by not including imagery of cows or milk. It also discusses how the sponsorships challenge conventions by including strong narratives rather than just branding, and how feedback showed the lack of conventional dairy imagery confused some viewers. Overall, the document evaluates how the different elements of the media product combine conventions and challenge them to create a cohesive advertising campaign.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, studio name, and focus on the main character. These consistent elements create a cohesive promotional package that effectively engages audiences through multiple formats. Maintaining codes, conventions and themes from the film trailer helps make the combination of materials successful at promoting the film.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to entice viewers. The combination of texts is deemed effective at promoting the film through a conventional, consistent branding strategy.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to represent the film's narrative. The combination of texts is deemed effective at promoting the film through a conventional, recognizable brand.
The document discusses how the media product uses and develops conventions from real media. It analyzes elements from advertisements, including editing techniques, shot types, and voiceovers. The response summarizes how it applies these conventions, such as using a variety of shots to showcase a car and its capabilities, while also challenging conventions by using a upbeat soundtrack instead of diegetic sounds. Feedback was gathered from audiences to improve the media products.
Lucy Taylor analyzed audience feedback from her advertising campaign for a new water product called Aqua-Blast. She found that viewers clearly understood what the ads were advertising and had a positive view of the product after viewing. Viewers responded positively to elements like the variety of shots, stop motion technique, and calm female voiceover. Some feedback suggested ways to improve, such as saying the slogan more in the sponsorships and speeding up some shots. Most viewers felt the logo and slogan were effective and memorable. They also felt the upbeat music helped create a positive atmosphere.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It analyzes elements across various media texts that take on conventions from real media, such as editing techniques and shot types commonly used in advertisements. The document discusses how the media product follows many conventions of advertising, such as the choice and sequencing of shots used. It also explores how some conventions were challenged, such as using a non-diegetic soundtrack to create a more upbeat pace than traditional car advertisements.
Here are the key things I learned from the audience feedback:
- The ad successfully conveyed a positive view of the product to all viewers, achieving the main goal.
- Viewers understood and repeated back the intended connotations of convenient, fresh, healthy and natural.
- Most found the branding memorable, showing effective communication of the brand.
- Views were mixed on whether it positioned the product as premium - this aim may not have been fully achieved.
- Feelings/moods conveyed matched what was intended - positive, fun and lighthearted.
Overall, the feedback showed the ads largely achieved their goals in terms of view of product and mood/feelings. However, positioning it as premium may need
This document provides an analysis of how Serena Moriarty's media product uses, develops, and challenges conventions of real media products. It summarizes how the main adverts employ conventional techniques like upbeat music but challenge conventions by not including imagery of cows or milk. It also discusses how the sponsorships challenge conventions by including strong narratives rather than just branding, and how feedback showed the lack of conventional dairy imagery confused some viewers. Overall, the document evaluates how the different elements of the media product combine conventions and challenge them to create a cohesive advertising campaign.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, studio name, and focus on the main character. These consistent elements create a cohesive promotional package that effectively engages audiences through multiple formats. Maintaining codes, conventions and themes from the film trailer helps make the combination of materials successful at promoting the film.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to entice viewers. The combination of texts is deemed effective at promoting the film through a conventional, consistent branding strategy.
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to represent the film's narrative. The combination of texts is deemed effective at promoting the film through a conventional, recognizable brand.
The document discusses how the media product uses and develops conventions from real media. It analyzes elements from advertisements, including editing techniques, shot types, and voiceovers. The response summarizes how it applies these conventions, such as using a variety of shots to showcase a car and its capabilities, while also challenging conventions by using a upbeat soundtrack instead of diegetic sounds. Feedback was gathered from audiences to improve the media products.
Lucy Taylor analyzed audience feedback from her advertising campaign for a new water product called Aqua-Blast. She found that viewers clearly understood what the ads were advertising and had a positive view of the product after viewing. Viewers responded positively to elements like the variety of shots, stop motion technique, and calm female voiceover. Some feedback suggested ways to improve, such as saying the slogan more in the sponsorships and speeding up some shots. Most viewers felt the logo and slogan were effective and memorable. They also felt the upbeat music helped create a positive atmosphere.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It analyzes elements across various media texts that take on conventions from real media, such as editing techniques and shot types commonly used in advertisements. The document discusses how the media product follows many conventions of advertising, such as the choice and sequencing of shots used. It also explores how some conventions were challenged, such as using a non-diegetic soundtrack to create a more upbeat pace than traditional car advertisements.
The document describes a student's extended project proposal to create an advertising campaign for The Body Shop's makeup range. The campaign aims to change the way girls use makeup by promoting natural beauty. Research was conducted on existing campaigns and their effects on girls' self-esteem. A TV advert, billboard, and website banner were created showing a model enjoying herself without airbrushing to promote a natural look. Feedback on the first TV advert draft led to improvements in audio and video quality. The final campaign was evaluated as successfully conveying the message of natural beauty in a fun, quirky way.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
The document describes several advertising materials created to promote Irn Bru, including a print ad, TV commercial, and advergame. The print ad uses metallic text and Irn Bru's signature orange and blue colors. Both the TV spot and advergame employ Irn Bru's typical comedic style and reference not being able to complete everyday tasks without the drink. While the student's ads share this theme, the actual Irn Bru materials have higher production values and reference Scottish culture more directly. The ads' strengths include eye-catching design and humor, but weaknesses include lack of sound effects and pixel art skill.
The document provides an analysis of how the author's media product uses and develops conventions of real media products. It discusses the conventions used in the main adverts, sponsorships, and ancillary radio advert for a new water drink brand. The author examines conventions around length, music, narratives, branding, editing, camera shots, and how the combination of the main and ancillary texts effectively create synergy between the different elements. Feedback from audiences demonstrated clear understanding of what was being advertised and generally positive views of the product after viewing the ads. The author learned that the combination of elements worked well to portray the brand.
The document discusses how a film marketing campaign used consistency across different products to effectively promote a film called "Two Tacos One Sausage". The same distinctive font and titles were used on the film poster, movie trailer, and magazine cover. Key details like the main character, taglines, and company logo also appeared on each product to reinforce brand recognition. Bold colors and quirky elements carried through each product reflected the comedic and unique theme of the film. The consistent branding elements helped make the products cohesive and effectively promoted the film.
- Both the student's print advertisement and the real Irn-Bru print advertisement use the colors blue and orange and feature an Irn-Bru can. However, the student's advert promotes motivation while the real advert promotes comedy.
- The student and real Irn-Bru video advertisements both show positive outcomes from drinking Irn-Bru, but differ in length and catchphrases.
- The student and real Irn-Bru video games both require collecting Irn-Bru cans to stay alive but have different themes and character sizes. The student could improve their game by making the character bigger.
The document discusses the effectiveness of combining a main product (trailer) with ancillary texts (poster, magazine cover). Research and understanding conventions of real ancillary texts were important to produce an effective combination. The poster, magazine cover, and trailer employed similar fonts, imagery, and references to create uniformity. Understanding horror film conventions and incorporating relevant colors, images, and text helped ensure the ancillary texts complemented and promoted the trailer successfully. Audience reaction to the trailer premiere demonstrated the positive impact of an effective multi-text combination.
Digital publishing requires combining various media types, such as text, images, graphics, video, and audio, to create interactive digital products. This presentation focuses on analyzing how these conventions are used in e-magazines and DVD covers. Specifically, it discusses how font, images, framing, and subjects are used on DVD covers to promote films, while e-magazines employ interactive elements, video, audio, and graphics to engage readers online.
The document discusses how the filmmaker effectively promoted their film through a consistent branding strategy across different media. They kept certain design elements the same in the movie trailer, poster, and magazine cover to create a recognizable brand, including the typeface, featuring the main doll, and using a dull color scheme of blacks, whites, and reds. This consistency helped generate awareness of the film and allowed audiences to connect all the promotional materials to the same production.
Consider how your 3 products link and workharrietball99
We tried to link our documentary, radio advert, and poster in several ways. The radio advert included sound from the documentary and clips from interviews within it. Music was created for both the radio and documentary to help link them. The documentary and poster shared the same font and colors to create branding consistency. However, not using the same narrator or including the tagline in all products missed opportunities to further strengthen these links for the audience. While some elements like shared music, sounds and interviews helped audience recognition between the pieces, more could have been done with voiceovers, taglines and social media to build an even stronger connected campaign.
The document provides details about Jack Morton's work evaluation. It describes several projects Jack completed, including a print advert for Irn-Bru, a video advert, and an advergame. For each project, Jack discusses the process, including any obstacles encountered and how he would improve the project. He analyzes similarities and differences between his work and professional examples. The document demonstrates Jack's skills in designing different types of advertising media and his ability to evaluate his own work.
Advertisement & Sales Promotion - Some "Good" & "Bad" AdvertisementsJobin George
This document summarizes and analyzes examples of good and bad advertisements.
Three good advertisements discussed are a 1996 Mahindra Jeep print ad that creatively gained attention without explicit images, a classic Fevikwik commercial that humorously demonstrated the product's strength while entertaining viewers, and an interactive FedEx truck ad that cleverly implied faster delivery than competitors.
Two bad advertisements analyzed are a Levi's print campaign that failed to match its body-positive message with only thin models, and a JK Cement TV commercial unrelated to cement featuring an ambiguous woman without establishing a clear product connection. Suggestions are provided for how to improve the bad ads by better representing the intended messages.
Metaphor in advdertising (Adamas University) / Advertisement/ ManagementDebjit Das
The document discusses the use of metaphors in advertising. Metaphors are commonly used to enhance the perceived value of products or create brand images by combining verbal phrases with visuals. Good metaphors are simple, unexpected, and concrete. Examples provided include Tropicana's "Daily Ray of Sunshine" and Nokia's "Connecting People." Metaphors can improve ad quality, help create product images, leave good impressions on consumers' minds, and define product advantages. However, mixed or unclear metaphors may confuse audiences. Overall, the document analyzes how and why metaphors are effective advertising tools.
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
The summaries compare a student's advertising project to professional advertisements. For the TV advert, the student notes similarities like focusing on the product and including humor, though the professional version has better technical quality. The student would improve their advert by adding a funnier punchline. For the advergame, the student acknowledges the professional version has better aesthetics, complexity, and branding of the product. The student would have done an infinite runner style and covered more elements in the product's logo.
This radio advertisement promotes Canon's new XS 200 IS camera to older listeners of Absolute Radio. It uses a male voice to provide factual tips and information about the camera's features in a way that stereotypes men as wanting these details, while a female voice speaks seductively to attract male attention. The advertisement encourages listeners to buy the camera for themselves or as a Christmas present by emphasizing its high quality pictures and additional features. It aims to get both Canon and Absolute Radio stuck in the listener's mind through repetition of their names.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in all pieces to generate intrigue around her identity and role in the film's plot. Conventional details like social media links were also included to allow audience engagement across different platforms.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive package and reinforce important information. Key details of the main character and storyline were also featured in all pieces to generate intrigue about the film's plot while advertising it as a horror genre production.
The document discusses the marketing package created for an unsigned indie band, including a music video, digipak, and album advert. Key elements that were considered include using the same font ("star avenue") throughout to create a consistent house style and brand image. Natural lighting was used in the video and photos to promote a sense of simplicity and continuity with the indie genre convention. Costumes and a guitar prop were included to connote the indie style. A sepia/vintage filter and location image were applied to products to tie the visual theme together and align with the "old school" indie genre style. An effective brand image and targeted marketing approach were important to promote the band to their intended young audience.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in a mysterious way in all pieces to engage audience interest in her character and the film's plot. Conventional details like social media links were also included to allow various ways for audiences to connect with the promotional materials.
Codes and conventions of a billboard advertisementCharlie512
The document discusses features of billboard advertisements and provides examples of billboards for different products. It analyzes four billboards - one for a magazine called "The Resident", one for Ford cars, one for Pepsi, and one for Jaguar cars. Common features included logos, slogans, bright colors. The magazine billboard showed where the product could be purchased. The car billboards prominently displayed the vehicle and were placed in highly visible locations like highways.
This 3 line song encourages the listener to walk with justice, mercy and God's humble care when leaving a place. It tells them to take these virtues of justice, mercy and care from God with them as they go on their way.
The document describes a student's extended project proposal to create an advertising campaign for The Body Shop's makeup range. The campaign aims to change the way girls use makeup by promoting natural beauty. Research was conducted on existing campaigns and their effects on girls' self-esteem. A TV advert, billboard, and website banner were created showing a model enjoying herself without airbrushing to promote a natural look. Feedback on the first TV advert draft led to improvements in audio and video quality. The final campaign was evaluated as successfully conveying the message of natural beauty in a fun, quirky way.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
The document describes several advertising materials created to promote Irn Bru, including a print ad, TV commercial, and advergame. The print ad uses metallic text and Irn Bru's signature orange and blue colors. Both the TV spot and advergame employ Irn Bru's typical comedic style and reference not being able to complete everyday tasks without the drink. While the student's ads share this theme, the actual Irn Bru materials have higher production values and reference Scottish culture more directly. The ads' strengths include eye-catching design and humor, but weaknesses include lack of sound effects and pixel art skill.
The document provides an analysis of how the author's media product uses and develops conventions of real media products. It discusses the conventions used in the main adverts, sponsorships, and ancillary radio advert for a new water drink brand. The author examines conventions around length, music, narratives, branding, editing, camera shots, and how the combination of the main and ancillary texts effectively create synergy between the different elements. Feedback from audiences demonstrated clear understanding of what was being advertised and generally positive views of the product after viewing the ads. The author learned that the combination of elements worked well to portray the brand.
The document discusses how a film marketing campaign used consistency across different products to effectively promote a film called "Two Tacos One Sausage". The same distinctive font and titles were used on the film poster, movie trailer, and magazine cover. Key details like the main character, taglines, and company logo also appeared on each product to reinforce brand recognition. Bold colors and quirky elements carried through each product reflected the comedic and unique theme of the film. The consistent branding elements helped make the products cohesive and effectively promoted the film.
- Both the student's print advertisement and the real Irn-Bru print advertisement use the colors blue and orange and feature an Irn-Bru can. However, the student's advert promotes motivation while the real advert promotes comedy.
- The student and real Irn-Bru video advertisements both show positive outcomes from drinking Irn-Bru, but differ in length and catchphrases.
- The student and real Irn-Bru video games both require collecting Irn-Bru cans to stay alive but have different themes and character sizes. The student could improve their game by making the character bigger.
The document discusses the effectiveness of combining a main product (trailer) with ancillary texts (poster, magazine cover). Research and understanding conventions of real ancillary texts were important to produce an effective combination. The poster, magazine cover, and trailer employed similar fonts, imagery, and references to create uniformity. Understanding horror film conventions and incorporating relevant colors, images, and text helped ensure the ancillary texts complemented and promoted the trailer successfully. Audience reaction to the trailer premiere demonstrated the positive impact of an effective multi-text combination.
Digital publishing requires combining various media types, such as text, images, graphics, video, and audio, to create interactive digital products. This presentation focuses on analyzing how these conventions are used in e-magazines and DVD covers. Specifically, it discusses how font, images, framing, and subjects are used on DVD covers to promote films, while e-magazines employ interactive elements, video, audio, and graphics to engage readers online.
The document discusses how the filmmaker effectively promoted their film through a consistent branding strategy across different media. They kept certain design elements the same in the movie trailer, poster, and magazine cover to create a recognizable brand, including the typeface, featuring the main doll, and using a dull color scheme of blacks, whites, and reds. This consistency helped generate awareness of the film and allowed audiences to connect all the promotional materials to the same production.
Consider how your 3 products link and workharrietball99
We tried to link our documentary, radio advert, and poster in several ways. The radio advert included sound from the documentary and clips from interviews within it. Music was created for both the radio and documentary to help link them. The documentary and poster shared the same font and colors to create branding consistency. However, not using the same narrator or including the tagline in all products missed opportunities to further strengthen these links for the audience. While some elements like shared music, sounds and interviews helped audience recognition between the pieces, more could have been done with voiceovers, taglines and social media to build an even stronger connected campaign.
The document provides details about Jack Morton's work evaluation. It describes several projects Jack completed, including a print advert for Irn-Bru, a video advert, and an advergame. For each project, Jack discusses the process, including any obstacles encountered and how he would improve the project. He analyzes similarities and differences between his work and professional examples. The document demonstrates Jack's skills in designing different types of advertising media and his ability to evaluate his own work.
Advertisement & Sales Promotion - Some "Good" & "Bad" AdvertisementsJobin George
This document summarizes and analyzes examples of good and bad advertisements.
Three good advertisements discussed are a 1996 Mahindra Jeep print ad that creatively gained attention without explicit images, a classic Fevikwik commercial that humorously demonstrated the product's strength while entertaining viewers, and an interactive FedEx truck ad that cleverly implied faster delivery than competitors.
Two bad advertisements analyzed are a Levi's print campaign that failed to match its body-positive message with only thin models, and a JK Cement TV commercial unrelated to cement featuring an ambiguous woman without establishing a clear product connection. Suggestions are provided for how to improve the bad ads by better representing the intended messages.
Metaphor in advdertising (Adamas University) / Advertisement/ ManagementDebjit Das
The document discusses the use of metaphors in advertising. Metaphors are commonly used to enhance the perceived value of products or create brand images by combining verbal phrases with visuals. Good metaphors are simple, unexpected, and concrete. Examples provided include Tropicana's "Daily Ray of Sunshine" and Nokia's "Connecting People." Metaphors can improve ad quality, help create product images, leave good impressions on consumers' minds, and define product advantages. However, mixed or unclear metaphors may confuse audiences. Overall, the document analyzes how and why metaphors are effective advertising tools.
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
The summaries compare a student's advertising project to professional advertisements. For the TV advert, the student notes similarities like focusing on the product and including humor, though the professional version has better technical quality. The student would improve their advert by adding a funnier punchline. For the advergame, the student acknowledges the professional version has better aesthetics, complexity, and branding of the product. The student would have done an infinite runner style and covered more elements in the product's logo.
This radio advertisement promotes Canon's new XS 200 IS camera to older listeners of Absolute Radio. It uses a male voice to provide factual tips and information about the camera's features in a way that stereotypes men as wanting these details, while a female voice speaks seductively to attract male attention. The advertisement encourages listeners to buy the camera for themselves or as a Christmas present by emphasizing its high quality pictures and additional features. It aims to get both Canon and Absolute Radio stuck in the listener's mind through repetition of their names.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in all pieces to generate intrigue around her identity and role in the film's plot. Conventional details like social media links were also included to allow audience engagement across different platforms.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive package and reinforce important information. Key details of the main character and storyline were also featured in all pieces to generate intrigue about the film's plot while advertising it as a horror genre production.
The document discusses the marketing package created for an unsigned indie band, including a music video, digipak, and album advert. Key elements that were considered include using the same font ("star avenue") throughout to create a consistent house style and brand image. Natural lighting was used in the video and photos to promote a sense of simplicity and continuity with the indie genre convention. Costumes and a guitar prop were included to connote the indie style. A sepia/vintage filter and location image were applied to products to tie the visual theme together and align with the "old school" indie genre style. An effective brand image and targeted marketing approach were important to promote the band to their intended young audience.
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in a mysterious way in all pieces to engage audience interest in her character and the film's plot. Conventional details like social media links were also included to allow various ways for audiences to connect with the promotional materials.
Codes and conventions of a billboard advertisementCharlie512
The document discusses features of billboard advertisements and provides examples of billboards for different products. It analyzes four billboards - one for a magazine called "The Resident", one for Ford cars, one for Pepsi, and one for Jaguar cars. Common features included logos, slogans, bright colors. The magazine billboard showed where the product could be purchased. The car billboards prominently displayed the vehicle and were placed in highly visible locations like highways.
This 3 line song encourages the listener to walk with justice, mercy and God's humble care when leaving a place. It tells them to take these virtues of justice, mercy and care from God with them as they go on their way.
Casting is a process where liquid material is poured into a mold and allowed to solidify. The solidified part that is formed is known as a casting. Casting dates back thousands of years, with early humans casting materials like gold, silver, and copper. The basic casting process of melting material, using patterns to form molds, and allowing the material to solidify has remained the same, though furnace technology, mold materials, and allowed alloys have advanced over time.
This document summarizes the process of creating an educational short film about deaf awareness. The group conducted research on deafness, reviewed similar films on disabilities, and decided on a storyline where the main character becomes deaf after an attack. They aimed to bring awareness to deafness and show how the character copes. The group also created promotional materials like a poster and magazine spread to reinforce the film's message and engage their target teenage audience.
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. While advertising is commonly used to promote products and services, it can also be used for non-commercial purposes like raising awareness for public health and safety issues. Effective advertising identifies the target audience and their needs or interests to craft a compelling message to influence their decisions or behaviors.
The document is a song lyric that expresses God's protection and care for believers. It repeats the refrain that God will raise believers up on eagle's wings, bear them up on the dawn's breath, make them shine like the sun, and hold them in God's hand. The lyrics state that under God's protection, believers do not need to fear snares, famine, the terrors of night, or dangers; God's angels will guard them in all ways.
This document discusses frequency adverbs and how they are used to describe how often something happens in the past, present or future. It provides a list of common frequency adverbs from most often ("always") to least often ("never"). Examples are given to illustrate the use of each adverb in a sentence. Frequency adverbs can be placed in different positions in a sentence, usually between the subject and verb or after the verb "to be". Links to additional resources on frequency adverbs and exercises are also included.
This hymn discusses the importance of love over other gifts and talents. It states that without love, words are empty and giving possessions means little. It calls on the Holy Spirit to come and guide with inward love, as that is what makes the heart whole and allows true freedom in worship.
This document provides an overview of the Ancient Near East from approximately 3500-330 BCE. It describes the major civilizations that arose during this period, including the Sumerians, Akkadians, Babylonians, Assyrians, and Persians. Key developments discussed include the establishment of city-states, early systems of writing like cuneiform, advances in agriculture, and the rise and fall of powerful empires throughout Mesopotamia and the surrounding regions. Monumental architecture, art, and other cultural artifacts from each period are highlighted as examples.
The student used various online media technologies throughout the project development process. During research, they used the image search engine Zuula to find inspiration for themes and ideas. YouTube provided examples of music video formats and techniques. Digital cameras and editing software allowed flexible filming and editing. Photoshop was used to design the digital packaging and magazine cover. Evaluation involved sharing the final products online via YouTube, Facebook, and Blogger to gather feedback from friends within the target audience.
The document summarizes key events from two Space Shuttle disasters: the Challenger disaster in 1986 and the Columbia disaster in 2003. It provides details on technical issues that contributed to the failures, such as ice on the launch pad and joint leaks during liftoff for Challenger, and foam debris impact during launch damaging the thermal protection system for Columbia. It also discusses political and organizational factors, such as whistleblowing, coverups, and lessons that were not adequately applied between the two disasters.
The document is a poem reassuring a child to sleep peacefully through the night. It describes guardian angels watching over the child and the beauty of nature as silver moonlight paints the ocean. It encourages giving questions and dreams to God's imagination, as dreams may bring new creations from God throughout the night.
Postmodernism emerged as a reaction against modernist formalism in art, which was seen as elitist. Postmodernism is more inclusive, accommodating a wide range of styles, subjects, and formats. Postmodern art often includes irony and reveals an awareness of art-making processes and the workings of the art world.
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. While advertising is commonly used to promote products and services, it can also be used for non-commercial purposes without charge to spread a message in the public interest. Effective advertising presents a concise message and call to action to attract attention and influence choices or opinions.
The document discusses factory farming and its negative impacts, highlighting over 8 billion broiler chickens raised in inhumane conditions. It mentions an art week organized for a sanctuary by Jules Anslow and criticizes companies like Monsanto for their role in pollution and mistreatment of immigrants. The summary calls out the struggles of Cesar Chavez and undocumented immigrants who faced deportation despite being employed by exploitative companies.
The document asks people to gently heal the hurts of the world through compassion for all, including oneself. It also encourages sharing the timeless message of God and following the example of those considered foolish but who followed God.
Penetapan kadar ca dalam ca co3 cara substitusi (11 1, alfa kelompok 4) lebih...shabrinanta
Dokumen ini membahas metode analisis volumetri kompleksometri untuk menentukan kadar logam kalsium dalam kalsium karbonat. Metode ini melibatkan penggunaan EDTA sebagai pereaksi titran dan Eriochrome Black-T sebagai indikator, serta dilakukan secara substitusi menggunakan kompleks Mg-EDTA.
The document provides feedback from an audience on the media producer's car advertisement campaign. The feedback addresses how effectively the producer combined the main advertisement with ancillary texts like TV sponsorships and radio ads. The producer learned that the audience felt the texts had good continuity and synergy due to consistent shots, editing pace, lighting, and narrative style across all pieces. Logo placement and text styling also helped tie the elements together as a cohesive campaign. The feedback helped the producer realize they needed a more diverse test group beyond just young social media connections to get a wider perspective.
The document discusses how the media product challenges and develops conventions of real media texts like advertisements. It uses techniques from car advertisements but looks specifically at how conventions differ, such as faster editing and more cuts. Shots are chosen deliberately and the voiceover develops conventions to be upbeat and grab attention. While some conventions are followed, like situations showing a car's versatility, others are challenged, like only using one situation. Elements from other ad types, like a list from food ads, are incorporated. An upbeat soundtrack also challenges conventions. TV sponsorships typically relate the product to the program, but the response challenges this by keeping the car's message consistent across all texts.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create coherence. Logo placement and font style choices also reinforced continuity. Audience feedback confirmed the texts worked well together as a cohesive campaign due to these unifying elements. The author aims to broaden the demographic reach of future surveys to gather more perspectives.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create a cohesive campaign. Audience feedback confirmed the texts worked well together and continuity was noticeable. The author aims to gather broader audience feedback to better understand different target markets.
Through researching existing advertisements, the document discusses various conventions and how they were developed or challenged in the creation of five media texts advertising a smoothie product. Key conventions that were developed include using consistent music, logo, and voiceover across all texts to create synergy and brand recognition. Some conventions that were challenged include using elliptical narratives, fast pacing, and variations in endings. The document reflects on how researching conventions informed the creative choices made to develop an effective yet unique advertising campaign.
The combination of the main advertisements (Advert 1 and Advert 2) and ancillary texts (a radio advertisement and TV sponsorship) are effectively synced together. Consistency is achieved through using the same soundtrack and plain shirt mise-en-scene across all productions. Extensive research of other lipstick advertisements informed the creation of the ancillary texts to ensure they matched the main ads. Codes and conventions from other makeup ads, like large typography, were incorporated into the TV sponsorship to align with the writing in the main ads. Sounds recorded for the radio advertisement, like kissing, were also used in Advert 1 to connect the productions. Themes of color scheme, lip descriptions, and target audience were linked throughout to illustrate syn
How effective is the combination of your main19105hj
The document discusses the effectiveness of combining a main product with ancillary texts for a horror film marketing campaign. It determined consistency across the trailer, magazine cover, and poster was needed. A consistent motif of the villain "Bloody Mary" was used. Additionally, a simple black, white, and red color scheme and fonts evoking typewriters and blood were employed to brand the film. The products were designed to challenge and intrigue the young target audience.
The document provides feedback from an audience on a student's media advertising project for a mascara product called "Ultimate Lash." The student learned that their use of consistent music, actress, and branding created effective synergy across their advertisements. However, some respondents felt the product name was not memorable enough. Most audience members felt the sponsorship of The Only Way of Essex reality show was well-suited. The music was cited as the most liked aspect of the advertisements by many respondents.
The document discusses how the media producer's products used and developed conventions of real media. For the magazine, conventions like the masthead were followed. The poster followed conventions of text placement but challenged conventions by featuring an object instead of people. The teaser trailer used fast pacing and a radio introduction, conforming to action thriller conventions. Audience feedback praised how cohesively the products were linked and some felt effects were overpowering. The producer learned to better link products and received guidance on effects usage. New media technologies like Photoshop and Premiere were used and skills in their features were developed.
The document discusses how the media products created for a film magazine, poster, and teaser trailer used and challenged conventions of those genres. For the magazine, conventions like the masthead were followed, while additional covers were created to drive sales. The poster followed placement conventions but featured an object instead of people. The teaser trailer used fast pacing and a radio report to set the scene and hint at the plot while keeping viewers engaged. Feedback noted the products were professionally linked and captured interest. The creator learned the importance of cohesion across products and impact of the teaser trailer in influencing viewers. New software like Photoshop and Premiere were used to construct the media and learn industry tools.
The document discusses how the author created an effective print advertisement for their documentary that captured the subject and was catchy. They researched Channel 4 print ads to understand what makes them stand out. The author followed conventions like placing the Channel 4 logo on the right, using a tagline in a text box, and including an image that summarized the documentary's theme. By mirroring Channel 4's style, the author made their print ad recognizable and tied it together with their other products to effectively promote the documentary.
The student analyzed various advertisements and sponsorship sequences to inform their own advertising campaign for a smoothie product called "Juicy Fruities." To create cohesion across the five media texts, the student employed consistent elements like music, logo, voiceover, setting, and props. While following some conventions, the student also aimed to challenge conventions through variations in pacing, inclusion of a voiceover, and end frames.
The document discusses the effectiveness of combining the author's main short film product with two ancillary texts: a magazine spread and poster.
The author feels they have effectively combined the products through using the same main character across all pieces and a consistent font, though they were unable to use the same font in the film itself. Both the magazine and poster include large, empowering images of the main character to match conventions.
The author refined their magazine spread design to be more eye-catching and link directly to an image from the film. They created a character poster to promote the main protagonist and feel any of the three poster concepts they developed could have been successful.
The document discusses how the author created ancillary texts like a radio advertisement and sponsorship advertisement to complement their main product. They researched similar products to understand different advertising styles and conventions. Through a drafting process incorporating feedback, the author aimed to match the tone, themes, and techniques of the ancillary texts with the main product. This was to effectively promote media convergence and support across platforms.
Priyanka evaluated her media product and how it used, developed or challenged conventions of real media. She researched perfume ads and found they sell feelings rather than products. Her ads aimed to make women feel confident and beautiful. She used similar lighting, costumes, sound and camera work as real perfume ads. Her audience survey showed people enjoyed the ads and found the music appealing, but the concept and brand image could have been clearer. She learned new media technologies like Adobe Premiere, Photoshop and Google Drive were useful for research, planning, construction and evaluation of her project.
The document discusses how the author created synergy and in-house branding across their magazine and ancillary texts to appeal to their target audience. Key tactics included identifying the audience as 18-30 year olds from the northeast interested in fashion, including regional content, using consistent fonts, colors, images and models across products, and featuring a bridal section to engage women readers. Regional elements like mentioning Sunderland helped make the magazine appeal specifically to the local northeast audience. Consistent branding elements throughout the different media products helped link and promote them as coming from the same company.
Media A2 Advanced Portfolio Evaluation - Lettie Coadlcoad
The document summarizes how the media product used conventions of real media to seem authentic. Specifically:
- The magazine followed real magazines' font hierarchies, color schemes, and content on the front cover.
- The poster was based on a reality TV show, using similar layout and styles.
- The trailer edited quickly and included themes like drugs to engage the target audience, mirroring real soap trailers.
- Feedback showed the target timing, poster interest, and narrative would engage the audience. Improvements included more realistic magazine cover and informative trailer voiceover.
Photoshop and iMovie were used respectively for the poster, magazine and trailer to crop, size and edit elements professionally.
The document discusses the media student's portfolio which includes a magazine, poster, and trailer for a soap opera. The student aimed to use conventions of real media texts to keep their products authentic. Specifically, the magazine followed real magazines' font hierarchies and color schemes. The poster was based on a reality TV show and used similar layout and style. The trailer's quick editing and themes of drugs were meant to engage a young audience like real soap opera trailers. Feedback showed the products appealed to the target audience but could be improved with a more realistic magazine cover and voiceover in the trailer. The student used Photoshop and iMovie software in creating and editing their portfolio pieces.
The document summarizes how the media product used conventions of real media to seem authentic. Specifically:
- The magazine followed real magazines' font hierarchies, color schemes, and content on the front cover.
- The poster was based on a reality TV show, using similar layout and styles.
- The trailer edited quickly and included themes like drugs to engage the target audience, mirroring real soap trailers.
- Feedback showed the target timing, poster interest, and narrative would engage the audience. Improvements included more realistic magazine cover and informative trailer voiceover.
Photoshop and iMovie were used respectively for the poster, magazine and trailer to crop, size and edit elements professionally.
The document provides an evaluation of media products created by Jake Dulson, including a film trailer, magazine cover, and poster.
1) Jake conducted research on conventions of different media forms to create professional-looking products that also challenged conventions. The trailer combined thriller and drama genres and had an unconventionally long format.
2) The magazine cover included bold text, a central character, and headlines like conventional covers but had a minimal, simple design. Connections between the products linked them while allowing uniqueness.
3) The poster featured a central background photo per conventions to intrigue viewers about the film's story, combining research-based techniques with an attention-grabbing aesthetic.
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- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
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- Learning and Adaptation
- Alignment and Cascading of Scorecards
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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2. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
3. In many ways all media texts can be seen as highly conventional, employing
conventional advertising techniques, and taking inspiration from the
conventions of real media products. Partly, this was because I wanted to use
dairy conventions to position DairyFriend as a dairy product in the eyes of
the consumers, who would see these conventions and understand the
product better.
Main adverts
my choice of music was based purely on - Click to listen to the chosen soundtrack, “come
research into the conventional dairy back” by Rosie and Me.
advert. I found that dairy adverts primarily
use upbeat, feel good music. This is
therefore something that helps the
audience distinguish them as dairy. I
therefore recognised the soundtrack as
an important aspect of the advert, both
positioning the product and setting the
right mood and tone for the ad. I think
the track I used, “Come Back – Rosie and
Me”, had the conventional positive,
upbeat tone that I was looking for.
4. Beginning I also employed a very conventional narrative
in the main adverts, described in my
earlier research as “the exemplary story”,
this is a conventional ad style that shows
a strong narrative In which the product is
placed in a situation where it is needed
or necessary. It also has a distinctive linear
middle narrative, of beginning, middle, end,
which in itself is conventional. However, I
do feel although I employed a
conventional narrative, I didn't use it in a
stereotypical, or overtly conventional
way.
end
5. However, the ad’s are not aesthetically conventional, containing no imagery of cows or
real milk, which for a dairy advert is uncommon. This is a convention I chose to
challenge, as I felt it was over used, and too obvious. I thought the mise en scene
used connotes a dairy product, and that I didn’t need these overtly conventional
images to establish the product. However, in my audience feedback, it became
apparent that some of the audience were confused about what the product was,
and this may be down to the lack of conventional imagery. If they were to see cows
and puring milk, they would immediately establish the brand as a dairy product. I’m
therefore not convinced that challenging this convention has paid off.
This is very conventional screenshot from
a muller advert, featuring both milk and
the cows in the background, set in the
country.
I chose to not to feature
Such conventional imagery, but
still set it in a country
background
6. Although I steered off overtly conventional imagery, I did adhere to some basic dairy
advert conventions. This includes the countryside setting and the milk van in the mise
en scene, but also the slow paced editing and the connotations of natural, fresh and
healthy. These were basic conventions I chose to incorporate into my ad’s. When
researching into dairy ad’s I found the countryside setting, which held fresh and
natural connotations, was key to all the products.
7. I decided this was an
important convention
to incorporate into my
advert, as part of
repositioning the UHT
milk was to show it as
fresh and healthy,
which it is currently I incorporated elements I also made a very basic,
not known as. Part of such as the brick pattern, traditional looking car.
using this countryside the chimney, the white This was similar to dairy
setting included the framed windows and ad’s I had seen which use
tree’s and the river, the picket fence to give older looking, more
but also using a off these conventional traditional vehicles that
traditional looking connotations. If I were to hold these conventional
home and a basic car. create a more modern connotations.
I found in Dairy looking house, this
advert’s, the mise en wouldn’t have the same
scene always had effect.
traditional, homely
connotations.
8. Sponsorships
My sponsorships were slightly unconventional, Footage that was
and didn’t fit neatly into the set of conventions I removed – I tried
found when researching. They contained a to put too much of
strong narrative, in keeping with the main a narrative into
adverts. I found in my research, conventionally, them originally, and
they tend to have more of a loose narrative, had to simplify and
working on branding and association with the shorten them. I
programme, rather than portraying a strong think I was trying
message. I deliberately chose to challenge this to challenge the
convention, as I felt the narrative was an convention too far..
important concept to the idea of the ad
campaign, and that the product and brand
didn’t stand alone without it.
I also didn’t incorporate the programme into my
sponsorship, which is often common as it
creates an association between the product
and programme for the viewer. This is mainly
because I chose to sponsor a strand of TV,
daytime, and therefore kept the sponsorship
very open to appeal to different audiences,
rather than tailoring it to a specific programme.
9. I did however incorporate arguably the most important convention, and this was the
strong branding. I noticed in my research that each sponsorship sequence
portrays a strong brand image, through the use of colour, logo’s etc. This is due
to the time restraints and the purpose of a sponsorship. Unlike main adverts, they
don’t try to sell the audience a product, as much as try and remind them of it,
and build up an association in their minds with the programme. A successful
sponsorship sequence should help the viewers connect with the product, and
this can be done easily through branding
Iconic
Iconic
characters
colours
Company
slogan name/logo
I used branding in my sponsorship by
featuring the logo on the van within the
sponsorship, and by featuring the van itself,
which I believe would become iconic of the
brand. I also positioned the DairyFriend logo
at the end, along with the ITV logo, to help
the audience associate the two.
10. • I re edited my sponsorship sequences to fit tighter with the conventions I had seen. My
first cut’s included too much information in the end title, which I found to be un
necessary, and too much for the length of time, sponsorships conventionally give a short
quick message, but do not provide much information about the product. This led me to
change the end titles.
EXAMPLE
I also added the ITV logo to position alongside my
branding, for the association purposes. Lastly, I swapped
the closing sponsorship around, so the title came first, this
was a convention I found in my research, but initially chose
to ignore.
11. How effective is the combination of your main
and ancillary texts?
12. I recognised the importance of creating synergy between all five media texts, so they
could be viewed as a cohesive advertising campaign, however, would still be
understandable and effective standing alone.
The main way I created synergy was Old web pop up –
through the continuity of the mise too dark and
en scene throughout all five texts. I chosen footage
used much of the same props, such doesn’t denote the
as the lorry, which is clearly visible in brand
each text. This was something I
recognised as important, as my New pop up –
original web pop up didn't feature Much more in
the same lorry, or similar aesthetics keeping with the
and colours, and so looked far too rest of the texts,
separate from the other texts. featuring the
iconic van
The lorry becomes iconic of the brand within
each text, and ties them all together.
13. I also made each text similar aesthetically, using only paper constructed elements, and
keeping each to a similar colour scheme. I think this was an important aspect to consider,
as I want the paper constructed elements to become symbolic of the brand, much like
the plastic figures in Cravendale's ad's have become symbolic of them
Screenshots from each text, showing the similar colours and aesthetics
My pop up, featuring stop motion
The paper construction elements, compared to a conventional
is something I pop up. I used the same
continued throughout stop motion style to
all texts, despite it being create synergy
unconventional of web between the
pop up's, which tend to pop up and
be digitally produced the rest of
the texts.
14. I also re used prop's from the different texts, so they each featured some of the same
props, and so were similar in mise en scene. This was obvious in the two ad's and
web pop up, where I used the same house and many of the same tree's.
However I also re used them more subtly.
The same props – house, tree„s, van,
milk bottles.
The car from advert one reappears as opposite traffic in advert 2, this
was a deliberate move to spark a memory in the audience, from ad
one.
Similarly, in the closing
sponsorship ad, I used the tent
from advert 1, again for the same
effect. I think this would help
viewers to recognise all texts as
part of the same campaign, and
also help them to remember back
to the other texts.
15. I continued the soundtrack throughout four of the texts, with the two main adverts
having exactly the same soundtrack, and the sponsorship sequence using an
instrumental version. This means the tune follows on throughout all four, and would
become a recognisable tune, symbolic of the brand. The viewer would associate the
tune with the brand, and immediately recognise it as a DairyFriend ad, no matter which
text they were watching.
I also continued the font throughout each text, and in fact the logo. It is a stylised font,
that would become part of the brand. It is seen at the end of each advert and in the
sponsorship sequence, with the font colour mirroring the colours of the logo, in order
to achieve a consistent brand image
I also used it in the web pop up, - Text and logo
and feature the cow from within
the logo, either side of the text. featured in each text,
This was an added choice to creating a consistent
incorporate part of the brand brand identity
identity into the pop up, and
would once again make it easily
recognisable as part of the brand,
and part of the same campaign.
16. I asked in my audience feedback whether the audience thought all five texts
worked together as a cohesive campaign, and the results were extremely positive,
with the majority of viewers answering “yes”, and the rest answering “to some
extent”, with no negatives responses. This suggests to me that the effort I have
taken to make each text contain similarities and look like part of a campaign had
paid off, as the audience received them as cohesive and united.
In all, think all five texts support it each other, particularly the sponsorship sequences
and the main adverts, as they both take a slightly different stance on the same narrative.
The main adverts feature a conventional linear narrative, which
describe the product attributes, and then the sponsorship
sequence builds on this, showing the extent of the products
usability. Each text is understandable separately, but if
viewed together, the sponsorship sequence and main
ad's support each other, and build up a strong picture
of the brand.
18. I first posted my adverts on facebook, to see how my friends responded, but soon realised
this was pointless, as it gave me vague directionless feedback that wasn’t of much value.
I then created a questionnaire on Google Docs,
including some closed questions for data analysis and
some open questions to gain the audience’s opinions. I
circulated this online to my target audience, males and
females 20+, who were fairly middle class. I chose to
base my questionnaire around my aims, what I set out
to do with the ad’s, to see if the audience think these
have been achieved. These were aims such as
repositioning UHT milk as a premium product, and
creating an advert that would be enjoyable and
memorable. I wanted to see how far I had achieved
these aims, and so how successful my campaign has
been.
19. What is your view of the product, based on the ad„s?
I felt this was the most important question, and so placed it first, as the main aim of the
ad’s was to erode any negative stigma around UHT milk and to evoke a positive view
of the product from the viewers. The results were very good, and all viewers agreed
on a positive view of the product, with 100% answering 3 or over, which is towards
the positive side of the scale. The majority of viewers answered 4 on the scale, which
is not extremely positive, but comfortably. This assures me that the advert connoted
the right values about the product, and that the audience picked up on these
connotations. I paid specific attention to what I was connoting throughout all five
media texts, wanting the audience to understand the product as positive, fun, exciting
20. I then asked the audience to add any additional comments on their view of the product.
Here I was looking to see if they had responded to the text the way I had intended, and
had understood the connotations the way I had hoped. The results were very positive,
with many people using the exact words I had hoped they might, such as convenient,
nature friendly, healthy and fresh. This has confirmed to me that the advert’s connotations
were received by the audience, as they had effectively perceived the product as i had
hoped. I also feel with these positive comments and viewpoints on the product, I must
have achieved my objective of effectively showing UHT milk in a positive light.
“Very good product, convienient, good new option for going out places” – This was the main
narrative of the ad campaign, and I am pleased it was well understood.
“made you think of outdoors, fresh air and things that are healthy, which in turn makes you
think of the product as natural and healthy” – I included aspects of the mise en scene
such as the tree’s and the river to evoke this reaction in viewers. It is conventional of
dairy advertising and I hoped it would help the viewers to understand the product
as fresh and healthy.
“The handcrafted props for the ad, help make the product seem wholesome and natural”– once
again the product was received as natural and healthy, with this viewer commenting
that the paper stop motion itself has natural and healthy connotations. When I chose
this style of animation for my advert, I knew it would help me position the product as
home made and down to earth, and i’m glad it has been well received.
21. Did you find after watching the ad's that the product, logo, slogan was memorable?
This was a simple question to see if my audience thought the advertising campaign was
successful in terms of its branding. The results were pleasantly positive, with 42% and 45%
answering 4 or 5 respectively, where 5 is the top of the scale in terms of how memorable
it is. This suggests that the advert effectively communicated the necessary details of the
brand. This was useful feedback as it confirms the Ad achieved the most important aim,
which is to communicate a memorable brand.
22. in your opinion, did the ad's effectively position DairyFriend as a premium "High end" product?
Part of repositioning a UHT milk product was establishing it as a premium product,
therefore I set out to position DairyFriend as a premium “high end” product, that
audiences would be willing to pay more for. I wanted to see if audiences felt I had
successfully achieved this aim.
The answers were very mixed, with the audience answering across the
board. The majority of the audience answered “yes” or “to some extent”,
indicating that most found interpreted it as a premium product to some
degree. 35% of the audience agreed that it did establish the product as
premium, however, 30%, almost a third of the audience, voted “not really”.
This is a disappointing result, as such a large percentage didn't interpret the
ad how I had hoped, and don't feel I achieved what I had aimed to do. I
knew the question would generate a mixed response, as when I reflected on
my work, I realised they didn’t fully address this aim, and this was something I
perhaps overlooked.
23. What feelings/mood did you gain from the adverts?
This was a simple question in order to evaluate whether my main adverts had connoted
what i had hoped for the viewer. I was hoping, if the ad had successfully portrayed the
product and given the right connotations, the answers would be words like happy,
relaxed, upbeat etc. This would be largely based on the soundtrack and the mise en scene
in the ad and their connotations.
The results were brilliant in this question, suggesting to me that the audience had received
the ad’s in the exact way I had wished, and that they understood the connotations I had
built into the ad’s. The most used word’s were cheerful, uplifted, happy, peaceful and calm.
Larger answers suggested, as I had hoped, that the mixture of the soft but upbeat music
and the aesthetics of the countryside were the reasons for these feelings.
Scenes like this gave helped establish a cheerful but calm mood.
24. “The advert made me
feel calm and at peace This information was invaluable to me, as it
with myself, because of reassures me, along with question 1, that the
the use of the gentle messages of the advert were clearly received
and understood by the audience. It was
music and slow moving, imperative to the success of the advert that
simple images” contained the right connotations, as much of
the power of the ad is in the mood created
by it. This in turn helps the audience to
connect with it, and associate it with positive
feelings.
“The advert gave a
calm, happy and relaxed
feeling due to the
soothing music”
25. Did you find the ad's interesting and engaging? For example, If you were to see them on TV, would you want
to watch the whole 30 seconds?
This was simply to find out, if The results from this were also positive,
viewed on the TV, if they would with the majority voting 4 or 5 on the
be willing to watch it the whole scale, indicating that they would be
way through. I thought if the thoroughly engaged. No one voted less
answers to this were mostly Yes, than 3, also indicating that nobody was
then my advert’s must have disinterested in the ad, and that it wouldn’t
been successful, as this is the prompt them to change channel. This was
main aim for most adverts, to a useful piece of information to gain, as I
engage and interest the viewer now know my ad’s were received well by
in the ad, and subsequently in the viewers, who enjoyed them and
the product. became fully engaged in them.
26. I lastly asked the audience to leave any additional comments they had on anything that was
particularly successful, and equally anything they thought could be improved upon
Many people made the comment that the purpose of the advert was sometimes unclear, and that
at points, the product being advertised wasn’t necessarily clear either. I think I incorporated the
purpose of the product into the narrative, but didn’t show it as obviously as often happens in
adverts. As they are so short, ad’s usually provide a lot of information upfront and easily, rather than
giving the audience something to process. In hindsight, I could have put more information
regarding the product into the ad, through titles or a voiceover.
One person made a particularly interesting comment:
“the approach is reminiscent of Postman Pat TV programmes and may well
appeal on a subliminal level to twenty or thirty somethings who grew up with
PP.”
I hadn’t thought of this
previously, but my target
audience would have grown
up with stop motion childrens
Tv programmes, as these were
popular back then. This would
make the stop motion format
familiar and enjoyable, and they
may connect with it better
because of this.
27. How did you use new media technologies in the
planning and research, construction, and
evaluation stages?
28. Planning and research
My planning and research was a crucial part of the process, as it
allowed me to fully understand the codes and conventions of
both advertising and stop motion. I used youtube to research
into advertising, looking at past adverts and analysing them.
I then used vimeo to look deeper into animation, as it provided a
wider range of video’s than youtube. This also allowed me to
analyse them, and embed them into my blog, to comment on
and compare against.
I also used programmes such as flash and
photoshop for my early experimentation
into rotoscoping and animation, as part of
my research. This was imperative, as it
helped me choose a path for my advert,
after I decided I preferred to work with stop
motion. I was then able to mimic and
develop existing texts I had found online,
making a pastiche of their work. This
allowed me to analyse it deeper, and
understand the processes better.
29. Construction
The construction of my texts predominantly involved adobe flash CS 5.5 and premier pro
CS 4. I chose these versions of the programmes as they allowed the best creative control. I
pieced together the separate images in flash cs5.5, as I found this easier to edit and
change, and then exported them as quicktime movies, to edit in premiere into one
sequence. I also created the end titles in flash, so I could get effects such as the logo
fading in, and the typing effect on the slogan. I also had more control over the placing,
timings and aesthetics of the end titles in flash. For my web pop up, the use of flash was
imperative, as it was the only program in which I could create a button with a hyperlink,
to give a realistic, working web pop up. I also used youtube again at this point for
guidance and support on making a working button in flash.
30. I used other technologies too in the Lastly, I used photoshop in constructing
process of filming, such as an SLR my paper props, such as the DairyFriend
camera and an edirol. The SLR was van and the car. I originally tried to make
important, as it gave me full control over them by hand with a ruler, but realised
the photo’s I took. This meant I could creating them digitally and printing them
control the aperture and shutter speed, gave me more accurate measurements.
meaning I could make sure they were
the same in each photo, whereas a
standard digital camera would have
adjusted accordingly, and given me
photo’s in a different light. I could also
have full control over the focus of the
photo, choosing to use the manual
setting, so I could focus on different
aspects of the mise en scene, and leave
some in soft focus. . I used an Edirol voice
recorder to record my
voiceover, which gave me
a quality sound, as i could
position it close to the
person speaking, and it
was a quality sound
recorder.
31. Evaluation
I used technologies right through to the evaluation stage, uploading my videos to both
youtube and vimeo. This is because they reach slightly different audiences and would
allow me to gain different feedback. I then posted the links from these onto my facebook
page, to get some basic feedback from friends and family.
32. Lastly, I used GoogleDocs to conduct my audience feedback, this is because it was an
easy tool for creating a questionnaire, that was easy for people to fill in online. This meant
I could email and facebook it to people I know, and prompt them to circulate online to
anyone they knew, meaning I could easily and quickly gain a large amount of audience
feedback.
It was also a very convenient tool, placing my results into charts and graphs for me to
analyse, and presenting the results in a format that was easy for me to understand. Had i
done this manually, printing paper copies of a questionnaire, analysing the results would
have been time and consuming and difficult. It would also have been hard to circulate to
an audience. I was also able to post a link to all five texts on the questionnaire, to watch
before they answered, which would have been impossible in paper form.