Media Evaluation. Ryan Charsville

1. Do the Digipak and Video look like they belong to the
same genre?
I believe they do, the ideas and themes that are
expressed in video strongly fit the style that was trying
to be achieve that fitting the genre style and other
music videos in the same genre, the digipak has also
been crafted in a way that ensures it looks like it
belongs to the indie rock genre.
The video has a very gritty style to it with the dark and
destaurated look that was used for the video I think
really fits the style of the genre and the trends of music
videos in that genre.
The digipak also has a very urban and gritty style with
the graffiti style outlines and the black white colours
used it really looks like an indie rock digipak. I made
sure to have this link as it was important for the video
to fit the style of genre so its important to ensure that
the digipak follows the same style and genre trends,
some inspirations that were used for the video and the
digipak were Catfish and the Bottlemen as well as Artic
Monkeys album covers.

2. Digipak – How does it relate to the genre
The final design that I have chosen is shown on the left,
throughout the different panels the same style is used that being
a very urban and almost graffiti style. I chose this style because of
how I felt it reflected the genre of music that was chosen for the
music video and the band.
The colours, I chose to only have black and white on all of the
panels due to research other popular indie rock bands the trend
that I saw was that very little to no colour is used in the images of
the band also the designs are not normally filled with different
colours, So I chose to have only black and white as the colours of
the digipak design. In the end I am happy with that decision and I
think it adds to making it look like an indie rock album/digipak.
The font/logo design, I had designed the logo prior to designing
this digipak so I did have something to go off of when designing
the digipak. I was very happy with how the logo turned out and
felt that it strongly represented the indie rock genre, so it gave me
inspiration on where to go with the digipak design. As a result I
am very happy with how it has turned out and feel as thought the
logo fits very well with the overall design of the digipak.

3. Mise en scene
Mise en scene was addressed in the product of the
video as the group thought hard about how we
would ensure that our video fitted the genre of the
music that we had picked. We based the entire video
around a narrative idea which we felt would go well
with a indie rock song that being a boxer training. The
video follows the idea of the theorist Rick Altman as
he says that music videos/films contain semantic and
syntactic elements that give away the genre of the
video, such as the colours used as we have in the
video chose to use de-saturated colours this was an
attempt at using semantic elements to define our
genre in our video
This conclusion as shown from some of the audience
feedback was good most of the people agreed that
the style of the narrative fitted the genre of music
well due to the pacing of the music it allowed us to
have a certain editing style that fitted both the
narrative and the music.
Overall the Mise en scene of the video I believe was
successfully in making sure the video stylistically fit
the genre of the music.

4. Mise en scene – Camera operation style & Locations
When planning the shooting of the video as the camera
operator, I had thought about the kind of style that we
wanted for the camera movements. When shooting
began I had experimented with different amounts of
stabilisation and the amount of handheld shake that we
wanted. In the end once we had shot the first sequence
the style that was chosen was this natural look with a
minor amount of shake this would allow for a similar
style to what other music videos within the same genre
contain. At one point in the shooting of the
performance, the camera was on a tripod and I actually
moved the camera tripod around slightly to add that
little bit of shake so that the shots from different
sequences would cut together well and follow the
stylistic trend used for the entire video.
The locations looked great in the end and we were
happy with how the locations looked run down almost
with a very used look as this fit the genre of our music
and also added to the style that was picked for the video
visually (colour grading etc.).

5. Mise en scene - Clothing
The clothing was address a large amount in the
planning of the production as it was important for
us to have clothing on the band members that fit
the style of genre, so we first looked at other
music videos for inspiration on what would fit the
genre, and the conclusion we made from that was
that the clothing is very dark and almost black and
white. So we provided various dark clothing for
the band members on the day of the performance
shooting.
Overall I feel as though the choice of dark clothing
for the band members has worked well in
capturing that style of the indie rock genre.
In terms of the digipak we had ensured the band
members wore similar clothing to which had been
wore in the video shoot to ensure a consistent
style from the video and the digipak covers.