The document discusses using a black male model between ages 20-29 for a magazine targeted towards that same demographic. The model is of black ethnicity to relate to the target audience. While slightly older than the target age range, he can relate to their experiences as a young man. His attire, including an expensive bandana and wool hat, are meant to portray a sense of wealth and irresponsibility. The language used in the dialogue aims to reflect common hip hop slang. Examples of hip hop magazines show artists posing without facial expressions to seem more focused and aggressive.

1. ByArchie Essien

2.  My intendedTarget audience was black men
between the ages of 20-29.
 The majority of them would be educated
 They would also then be employed also
earning an average wage
 They would look like .......

3.  My model is a of a Black ethnicity , this will be a benefit
to my magazine as it would mean that as my target
audience is of the same ethnicity they would see that the
magazine will able to relate to them.
 The model is of a young age although he is not between
the 20-29 he is not far off so he would also be able to
relate to them in there story as he had gone through
some similar issues which they had.
 He is also male which would then attract more males to
read the magazine as it shows that its a manly magazine

4.  Costume/Props
 My model is wearing a designer bandanna, this
highlights his irresponsibility as he had spent a large sum
of money an item which its not required. He is also
wearing across his face which shows he is concealing his
identity
 My model is also wearing an expensive branded woolly
hat ‘Stone island’ this highlights his irresponsibility and
wealth as he had purchased a cheaper hat it would have
provided him with the same warmth.
 He is also wearing earrings which is trend in the Hip Hop
industry.

5.  The use of language in Hip Hop is full of slang and
aggressive language, I had to input this form of
language into the dialogue for example the use of
the word ‘N!gga’ which would have been known to
be a racist language previously but had now
become a normal phrase in the Hip Hop sociey.

6.  The magazines displayed to give examples of how
the artist in Hip Hop magazines pose.There is
clearly a trend for all of them to not show any
facial expression this makes them seem more
focused and aggressive .