SlideShare a Scribd company logo
1
Law.
2
Tech.
3
Users.
Let’s take the role of a user for awhile
4
1. Most of us do not know our rights. We just want
to use services as smoothly as possible.
2. If we do know, we might want to use them
occasionally. But again as smoothly as possible.
5
6
7
> Sending a paper copy to anywhere is not convenient or smooth.
How does GDPR affect the design of
user experiences?
9
10
Moving beyond
the law text?
My rights as a user...
11
1. Review my data
2. Ask corrections to my data
3. To be forgotten
4. To be informed of data disclosures
5. Transfer my data to another service provider
12
Which are the contact points
user has
before/while/after using the
service?
13http://www.servicedesigntools.org/sites/default/files/res_images/02.jpg
14
Contact points
Before During After
Registration?
Logging in?
Marketing activities?
-> Giving actively
consent
Notifications?
Customer service?
-> Reviewing data
-> Refinements and
corrections
-> Information of data
disclosures
Messages?
Customer service?
-> Erasing data
-> Transferring data
to another service
provider
How does GDPR affect the design of
user experiences?
16
Communication.
Customer satisfaction
Loyalty
Brand image
More customer information
17
Act with the user
in mind.
Exove Design
GDPR-seminar 23.11.2016
heidi@exovedesign.com
heidi@exovedesign.com

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