Curtin University Assignment 2 for NET303

1. SUMMARY OF TERMS OF THE USER AGREEMENT
AND POLICIES
NET303 - Anna Dobos 17570163

2. Considering
joining
LinkedIn?
By signing up you
accept LinkedIn`s
- User Agreement,
- Privacy Policy,
- Copyright Policy
and
- Cookie Policy
and number of
other policies.

3. HAVE YOU EVER READ
THE USER AGREEMENT AND/OR POLICIES?
Individual interest Business interest
PROS
Information is power
Clarity about privacy, data collection,
freedom of expression vs censorship,
copyright issues and ownership of
information posted)
CONS
Takes long time to read and
understand text in legalese
No negotiation power, the only choice
is not to use the services
For-profit organisations have spent
millions of $ to develop an application.
They can determine the terms of use
freely, however:
Claim wanting to "change the world"-
"Fake ethics" - business interest
override ethical considerations and
fairness
Full T&C are often dispersed over
numerous documents, real terms
camuflaged
Carefully crafted vague and ambigous
terms and policies allow the broadest
interpretation
I B

4. USER AGREEMENT
 IS A LEGALLY BINDING AGREEMENT - the terms
are enforceable
 it applies to both - members and visitors
 the term "Agreement" includes UA and Privacy
Policy, in addition other rules applicable to certain
features, the latter will only be displayed when using
those features - blank check given to LinkedIn in
advance
 users are required to keep up with the changes

5. LinkedIn`s guarantees under User
Agreement - guarantees nothing
 Not required to notify about any changes
 Minimal user protection through individual settings,
otherwise other information is public
 Not required to publish content, can remove content
without prior notice
 May change , limit or suspend entirely services and
accounts
 Not responsible for content
 Not responsible for storing information
 No warranty and express exclusion of liability

6. LinkedIn`s rights under User Agreement
 "...non-exclusive license: A worldwide, transferable
and sublicensable right to use, copy, modify,
distribute, publish, and process, information and
content ... without any further consent, notice and/or
compensation to you or others" (Clause 3.1)
 may change or modify content
 no duty to notify users or can do it in general manner
 use and store any information provided by members
 terminate services any time, however a number of
terms survives termination and continues bind the
users

7. Privacy Policy
Governs what information
is collected, how is it stored
and what is it used for
"One of our core values is to
make decisions based on the
best long-term interests of our
members ..." "Members first" -
as long as they serve our
purposes as long as they
comply with the terms and
policies (LinkedIn, 2014, p. 21.)

8. Compulsory vs optional information
 (Real) name, email address , mobile number and
password is required to open an account
 Other information, such as location, qualifications,
employment history, payment details are optional
 Users decide how much information they provide
about themselves, however the more information they
provide the higher their ranking and visibility will be
 Once posted, it becomes public and members in fact
have no control over how is it used by the company or
anyone else.

9. LinkedIn is watching you all the time!
Rule: every piece of information is valuable, therefore
personal, behavioral and technical data is collected
and stored indefinitely.
- Customer behaviour is constantly monitored and
analysed - 360 degree surveillance (frequency of visits,
activities, searches, posts, groups, contacts, ads)
- Data collected includes address book and other
contacts, calentar entries
- Information is shared with third parties, LinkedIn also
receives information from third parties

10. Technical information (cookies and beacons)
- Regulated by Privaty Policy and Cookie Policy
- Accepting the use of both persistent and session
cookies and other technologies is compulsory
- Information collected includes log files, IP addresses,
ISP details and information about devices
- the list of tracking methods is not exhaustive,
members authorise LinkedIn to collect any type of
information in any way that may becomes available in
the future.

11. How information is used
Collecting
information for you
about you...
Information can be
used for
authentification and
security purposes,
or improving
services
BUT, it is mostly not about you!
Data mining = more $$$.
Information is shared with
affiliates and third parties
Real concern: while users MUST
provide real information, they
MUST agree that their data is
processed by undisclosed
service providers.

12. Copyright Policy
Although LinkedIn uses your content and guarantees no
accuracy of the information
- the user is responsible for any content posted on their
website
- copyright infringement may give rise to personal
liability
- the policy describes in detail the procedure to be
followed in case of suspected copyright violation and
also
- how to report abuse/inappropriate content

13. on LinkedIn?

14. Costs vs benefits - How much is too much?
There is no doubt that LinkedIn is the most effective
community for professionals and businessess.
It is worth to give up our freedom to rip the benefits?
Each of us must make his/her own decision.
You can create an authentic profile and network
effectively without telling people EVERYTHING about
yourself.
Don`t assume anyting - read the terms and policies
yourself to realise the magnitude of your decision to
share information.

15. Thank you for your attention
I trust that this short presentation highlighted some
important issues in relation to privacy, copyright and
other topics that you will consider when signing up to
LinkedIn.

16. Reference List
LinkedIn. (2014). Annual Report. Retrieved from
http://investors.linkedin.com/annuals.cfm
Linkedin.(2015). Quarterly earnings. Retrieved from
http://investors.linkedin.com/results.cfm
Linkedin. (2014). Cookie Policy. Retrieved from
https://www.linkedin.com/legal/cookie-
policy?trk=hb_ft_cookie
Linkedin. (2014). Copyright Policy. Retrieved from
https://www.linkedin.com/legal/copyright-
policy?trk=hb_ft_copy

17. Reference List cont.
Linkedin. (2014). Privacy Policy. Retrieved from
https://www.linkedin.com/legal/privacy-
policy?trk=hb_ft_priv
Linkedin. (2014). User Agreement. Retrieved from
https://www.linkedin.com/legal/user-
agreement?trk=hb_ft_userag