2. WHO IS IT AIMED AT?
• WE TOOK IT UPON OURSELVES TO UNDERTAKE SOME TARGET AUDIENCE RESEARCH AND FOUND THAT
FILMS SUCH AS 'KIDULTHOOD' AND 'ADULTHOOD' WHICH HOLD THE SAME SORT OF THEMES AND VALUES
AS OUR FILM WERE VIEWED MOSTLY BY THE 15-24 AGE DEMOGRAPHIC.BECAUSE OF THIS WE HAVE
DECIDED TO AIM OUR FILM AT THE SAME AGE RANGE DIRECTED MOSTLY TOWARDS MALES, DUE TO THE
HEAVY THEMES OF VIOLENCE AND DRUGS.
3.
4. WHAT OUR FILM IS ABOUT
• THIS STORY ABOUT A TEEN WHO IS FORCED TO SELL DRUGS TO HELP HIS FAMILY. HIS MOTHER IS IN NEED
OF A POTENTIALLY LIFE SAVING OPERATION, BUT SHE CAN'T AFFORD IT, SO WHEN HE MEETS A MAN WHO
OFFERS HIM A LUCRATIVE WAY TO MAKE MONEY HE CANT REFUSE. HE'S MAKING GOOD MONEY, BUT NOT
QUICK ENOUGH, AND WITH HIS MOTHERS SITUATION WORSENING HE DECIDES TO CROSS HIS EMPLOYER
TO MAKE ENOUGH FOR THE TREATMENT AND GET OUT FOR GOOD.
5.
6. WHAT GENRE IS IT?
• THE FILM IS A MIXTURE OF GENRE'S BEING A MIXTURE OF BOTH THE DRAMA AND ACTION GENRES.
7. IDEAS FOR THE POSTER AND MAGAZINE
• FOR OUR MAGAZINE COVER WE COULD HAVE A OUR PROTAGONIST SITTING ON A LARGE PILE OF COKE IN
SMART DRESS.
• HE COULD BE WALKING AWAY FROM THE CAMERA HOLDING A BRICK OF COKE AND BEHIND HIM OUR
OBJECTS THAT REPRESENT KEY ELEMENTS IN THE FILM
• AND FOR THE POSTER WE COULD HAVE A PHOTO OF HIS FACE, ITS SPLIT IN HALF ONE SIDE BEING HIM AS
HIM AT THE START AND THE OTHER IS WHAT HE HAS BECOME
