The document discusses effective change initiatives and what makes them succeed. It found that across diverse sectors, effective change projects and leaders start with people. They challenge assumptions but do so gently. Their secret is movement building by finding and empowering internal influencers from across the business to build momentum for change. However, influencers can only succeed with aligned leadership and a clear business need driving the change initiative. The document then describes The Influencer Programme created with Ashridge Business School to help any business recruit and train influencers to drive cultural change through a live project over 6 months.

2. Today’s
businesses have to
change more than
ever before.
Industry Disruption
Globalised markets
Increased regulation
Cybersecurity Automation
and A.I. Diversity & Inclusion
Sustainability & Social
Responsibility Responsible
Technology Cost-cutting, do
more with less Employee
Wellbeing and Mental Health

3. Yet 70% of change initiatives fail.
So we wanted to know what makes them succeed.
Partnering with Ashridge Business School, we interviewed leaders who had
delivered effective change at a range of large organisations, and the teams
who helped them make it happen.
We discovered that across these diverse sectors, effective change projects
and those who lead them share something. They start with people.

4. What we found

5. Change leaders
challenge hard, but
change soft.
“I don’t like cosy consensus. I
challenge people’s assumptions
that they can’t solve something.
But I’ve learned to go for radical
solutions with a small ‘r’ - not
leaving a trail of bodies in your
wake.”

6. Their secret
weapon? Movement
building.
“Change is all about culture. It’s
not worth identifying a bad
process, spending thousands to
fix the process, if no one believes
in it or will help.
I measure change happening by
momentum. I want a big
following.”

7. They find and
empower a team of
internal ‘influencers’
“I joined up because I wanted the
exposure but also because I
wanted something to change.
The fact that we were a team
from across the business meant
that everyone got on board.”

8. But they need
aligned leaders...
“I was able to get the leadership
to say, this is the mission, we
don’t mind how you make it
happen.
Then things started happening
really fast”

9. ...and a business
imperative
to deliver
“The exec stood up on the first
day and said, we need you to
deliver this rebrand, otherwise
the business will be at risk.
That was how we knew it was
really serious”

10. This unlocks
the effectiveness of
influencers
“Even after the change
programme had ended, the
influencers have become part of
the company legacy.
We know that we can do it better.
We know we can work smarter.
We just know we can”

11. Influencers can be found in any business.
In corporates and startups, in public and private sector.
They want to drive change, but are often overlooked.
They can build a movement that shapes the company.
But they can only succeed within the right conditions.

12. The Influencer
Programme

13. From our research and in
partnership with Ashridge,
we created a programme that
any business can tap into.

14. An Influencer Programme at a glance
Cultural
Diagnosis
Leadership
Alignment
Influencer
Recruitment
The Live
Project
The
New Way
Scaling up
The Way
We deeply
research your
culture, spotting
strengths and
weaknesses you
can’t
We bring to life
hypotheses about
your business’
future and align
leaders behind
one shared vision
We find your
influencers, unite
them behind the
vision and train
them to drive
change
Influencers tackle
a live project,
modelling new
behaviours and
capturing content
as they go
We craft an
evidence-based
new way of
working and
stress-test it with
a wider team
The ‘Accelerator
Moment’, where
we captivate the
entire company
and neutralise any
remaining
blockers
Approx 6 months

15. About
Fluxx

16. innovation
company
change and
innovate at pace.
transform
Big thinking brought to life

17. Big thinking brought to life
FLUXX
Some of our clients

18. Contact: